As an Astute Brand & Business Development Leader with over 2 decades of experience in the global FOOD Industry, I have a proven track record of promoting brand awareness, driving financial forecasting, managing cash flow, and accelerating profits through acquisitions. I excel in managing large teams in complex, competitive, and rapidly changing B2B/B2C environments within the Trade/Retail/FMCG/MRF sectors.Brands Managed - Pepsico Beverages, Power Horse, Mai Dubai,Oman Chips, Salad, Sohar, Alicafe, Bega cheese, GMG group, Hayatna Juice & Dairy ,Brf, Nezo, John West, Tropicana Slim, ETI, ,Mario, ,Poppins, , Coast Milk, Olden Burger Dairy, Original Juice, Hi Tea, Mehmet Effendi Coffee, Sirma, Brazil Food Company, Nirapara, KLFMy expertise lies in implementing comprehensive brand service strategies and initiatives throughout the sales process, while building long-term, value-based customer relationships to achieve sales objectives. I guide management and business partners towards achieving sales and profitability targets, while ensuring excellent client management and development.#BrandDevelopment #BusinessGrowth #SalesLeadership #FMCG #B2B #B2C𝑪𝒖𝒓𝒓𝒆𝒏𝒕 𝑹𝒐𝒍𝒆 𝒊𝒏𝒗𝒐𝒍𝒗𝒆𝒔 𝒕𝒉𝒆 𝒊𝒏𝒄𝒖𝒎𝒃𝒆𝒏𝒕 𝒕𝒐 𝒐𝒗𝒆𝒓𝒔𝒆𝒆 𝒂 200+ 𝒑𝒆𝒓𝒔𝒐𝒏 𝒄𝒐𝒎𝒑𝒂𝒏𝒚 𝒂𝒏𝒅 𝒎𝒂𝒏𝒂𝒈𝒆 𝒂 𝑷&𝑳 𝒇𝒐𝒓 𝒂 𝑼𝑺𝑫 40 𝒎𝒊𝒍𝒍𝒊𝒐𝒏 𝒂𝒏𝒏𝒖𝒂𝒍 𝒕𝒖𝒓𝒏𝒐𝒗𝒆𝒓.Expertise:Go-to-Market ModelKey Account ManagementTraditional TradeTrade Marketing ManagementEvent ManagementCategory ManagementSales TrainingChannel MarketingBrand ActivationBrand Strategy and managementMedia PlanningMarket Research and Competitive AnalysisPortfolio ManagementBudget ManagementEmerging MarketNew Business ImplementationRe-Structuring and Building TeamBusiness Transformation/TurnaroundCorporate StrategyConnect on +973 36727111