A strong brand can comprise 1/3 of a company’s overall value.Yet it is deeply under-leveraged by most early-stage companies. It's my goal to close the brand value gap.________I created Catalyst to ensure that founders and leaders of fast-scaling companies understand and activate what the most successful companies in the world leverage every day: their brand.I guide clients through a collaborative and eye-opening process to deliver acute customer understanding, a potent value proposition and easy-to-implement roadmaps that activate the latent value of their brand - fast. Most recently, I founded Catalyst Wealth: a bespoke advisory that activates the untapped potential of the family office brand.Catalyst Wealth brings a unique perspective to family offices on how to harness brand to build a cohesive vision that unifies generations with a purposeful wealth story. A story that can transcend individuals and create long-lasting legacies.________A snapshot of the experience I bring: ➕ True global thinker: relocated to New York for a decade, spent three years working in Latin America and partnered with 200+ clients in over 50 countries.➕ Published research on youth culture, retail, diversity, wellness and the role of global versus local brands.➕ Advised leading brands such as Microsoft, MasterCard, Nestlé and Meta.➕ Expertise featured in publications such as Wall Street Journal, Inc Magazine, Refinery29 and AdAge.➕ Spoken at leading conferences including SXSW, Mobile World Congress and Advertising Week.➕ My research was once featured 100ft high on a billboard in Times Square, New York!________