Kristy Rooney

Kristy Rooney Email and Phone Number

Integrated Marketing Expert | Writer | Leader | Entrepreneur @ Indi & Co. Marketing
Kristy Rooney's Location
Seattle, Washington, United States, United States
About Kristy Rooney

With more than 20 years of experience in marketing strategy, execution, and optimization, I am a passionate and driven leader who helps clients and partners succeed and grow in the healthcare and biotech sectors. As the Director of Marketing at Concord Technologies, I have overseen a cross-functional team, while owning end-to-end marketing strategy and tactics for a cloud fax and healthcare data solutions company fueled by AI.In other positions, I have spearheaded content strategy, increased MQL production and social media metrics, along with led a team of marketing professionals through organizational restructurings. I have also co-founded and co-managed a dynamic marketing agency that specializes in helping start-ups, independent contractors, and small-to-midsize businesses in healthcare, biotech, and pharma. I have a master's degree in integrated marketing communication, and I am certified in social media marketing and artificial intelligence (AI). I write about leadership, women in business, and personal development. I am always eager to learn new skills, explore new challenges, and make a positive impact in the world.

Kristy Rooney's Current Company Details
Indi & Co. Marketing

Indi & Co. Marketing

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Integrated Marketing Expert | Writer | Leader | Entrepreneur
Kristy Rooney Work Experience Details
  • Indi & Co. Marketing
    Founder & Chief Strategist
    Indi & Co. Marketing Mar 2015 - Present
    Seattle, Washington, Us
    Co-owner of a dynamic, customer-focused marketing agency specializing in helping start-ups, independent contractors and small-to-midsize businesses in healthcare, biotech and pharmaHighlights:• Work with clients to create brands, launch new websites, implement marketing automation (HubSpot, Pardot and Marketo), CRMs (Salesforce and Zoho), social media strategy and complete advertising campaigns within tight time frames • Develop value propositions, buyer personas, lead scoring and nurturing tracks for company prospects• Create a variety of content including online brochures, VOC, infographics, FAQ documents, promotional emails, internal communications, press releases, animations, industry articles, white papers, webinars and videos• Spearhead trade show and special event promotion, planning, execution and follow-up• Manage a team of professional freelancers through comprehensive marketing projects
  • Concord Technologies
    Director Of Marketing
    Concord Technologies May 2021 - Jun 2024
    Seattle, Washington, Us
    Overseen the performance for a cross-functional team and managed a $2M+ budget. Owning end-to-end marketing strategy and tactics along with analyst and agency engagement for this Cloud Fax and healthcare data solutions company fueled by AI.
  • National Purchasing Partners
    Senior Marketing Manager
    National Purchasing Partners Jun 2019 - May 2021
    Seattle, Washington, Us
    Acting in the role of director, drove marketing efforts of more than 100 vendor partners (including Verizon, Office Depot, Priceline, American Express, Sherwin-Williams, Airgas and others) to 300,000+ members across public and private sectors.
  • Multicare Health System
    Senior Marketing Consultant At Multicare Institute For Research & Innovation
    Multicare Health System Jul 2018 - Jun 2019
    Tacoma, Wa, Us
    Worked as a marketing professional within the MultiCare Institute for Research & Innovation, which is dedicated to improving the delivery of health care for patients by providing access to clinical trials.
  • Evergreen Eye Center
    Director Of Marketing
    Evergreen Eye Center Oct 2016 - Jul 2018
    Federal Way, Wa, Us
    Oversaw the marketing, referral coordinator and physician liaison program for this large, growing ophthalmology practice with multiple locations.
  • Ge Healthcare
    Operational Marketing Program Manager
    Ge Healthcare May 2013 - Mar 2014
    Chicago, Us
    I served as the global marketing team lead for microscopy and high content analysis (HCA) products and managed a $1.2M budget.
  • Ge Healthcare
    Senior Global Marketing Manager
    Ge Healthcare Jun 2010 - May 2013
    Chicago, Us
  • Swedish
    Director Of Marketing - Minor & James Medical, A Swedish Health Partner
    Swedish Jun 2007 - Aug 2010
    Seattle, Wa, Us
    • Cut marketing costs by 15 percent by renegotiating contracts and closely managing numerous external creative teams working on various projects• Served as a member of senior management with additional duties including reporting back to physicians and the board of directors on issues such as payor mixes, insurance company relations, marketing ROI and business growth• Produced video profiles, content and commercials for award-winning website and more than doubled site visits in addition to managing social media and search marketing campaigns• Implemented a customer comment card tracking and resolution system as well as lead the Customer Service Task Force responsible for creating and driving customer service programs• Coordinated communication across a broad spectrum throughout an affiliation (M&A) process with a large hospital, subsequent RIF proceedings, reorganization and rebrand
  • Providence Health Sc
    Marketing Coordinator
    Providence Health Sc Feb 2006 - Jun 2007
    Charleston, South Carolina, Us
    • Created dozens of brochures, posters, ads, press releases, newsletters, speeches, scripts and press kits• Coordinated promotional events and programs including the Red Dress Campaign, Providence Heart and Sole Women’s Five Miler, and high school athlete education for The Sports Health division • Designed new community education courses and partnerships with the University of South Carolina’s Culinary Institute and The Arnold School of Public Health• Produced video news releases and commercials for the Heart Institute and Orthopaedic and Neuro Spine Institute
  • University Of South Carolina
    Public Information Specialist
    University Of South Carolina Aug 2002 - Feb 2006
    Columbia, Sc, Us
    • Worked with the College of Hospitality, Retail and Sport Management attaining national publicity for their programs• Coordinated press conferences and generated media coverage for events including the 2004 Democratic Presidential Candidates Debate, President George W. Bush’s May Commencement Address and the internationally known Topper Dig Site in Allendale, South Carolina• Produced over 250 video news releases, radio segments and halftime features each year – the majority of which centered around academic programs, research, public health and USC’s School of Medicine

Kristy Rooney Skills

Marketing Marketing Strategy Online Advertising Management Leadership Event Planning Email Marketing Sales Social Media Editing Public Relations Project Management Public Speaking Healthcare Nonprofits Recruiting Non Profits Branding And Identity Team Management Content Marketing Video Production Start Up Ventures Media Relations Crisis Communications Speech Writing Media Studies Screenwriting Income Marketo Video Editing Webinars Media Buying Paid Search Campaigns Hubspot Social Media Marketing Strategy Integrated Marketing Business Development Press Releases Digital Media Advertising Start Ups Newsletters Content Strategy Internal Communications Trade Shows Strategic Planning Search Engine Marketing Multi Channel Marketing Salesforce.com Voice Of The Customer Key Opinion Leaders

Kristy Rooney Education Details

  • University Of South Carolina
    University Of South Carolina
    Integrated Marketing Communication
  • Webster University
    Webster University
    Broadcast Journalism

Frequently Asked Questions about Kristy Rooney

What company does Kristy Rooney work for?

Kristy Rooney works for Indi & Co. Marketing

What is Kristy Rooney's role at the current company?

Kristy Rooney's current role is Integrated Marketing Expert | Writer | Leader | Entrepreneur.

What is Kristy Rooney's email address?

Kristy Rooney's email address is kr****@****eye.com

What is Kristy Rooney's direct phone number?

Kristy Rooney's direct phone number is +120661*****

What schools did Kristy Rooney attend?

Kristy Rooney attended University Of South Carolina, Webster University.

What are some of Kristy Rooney's interests?

Kristy Rooney has interest in Science And Technology, Social Services, Children, Arts And Culture.

What skills is Kristy Rooney known for?

Kristy Rooney has skills like Marketing, Marketing Strategy, Online Advertising, Management, Leadership, Event Planning, Email Marketing, Sales, Social Media, Editing, Public Relations, Project Management.

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