Kristy Rooney Email & Phone Number

Seattle, Washington, US

• Co-owner of a dynamic, customer-focused marketing agency specializing in helping start-ups, independent contractors and small-to-midsize businesses in healthcare, biotech and pharmaHighlights:
• Work with clients to create brands, launch new websites, implement marketing automation (HubSpot, Pardot and Marketo), CRMs (Salesforce and Zoho), social media strategy and complete advertising campaigns within tight.
• Develop value propositions, buyer personas, lead scoring and nurturing tracks for company prospects
• Create a variety of content including online brochures, VOC, infographics, FAQ documents, promotional emails, internal communications, press releases, animations, industry articles, white papers, webinars and videos
• Spearhead trade show and special event promotion, planning, execution and follow-up
• Manage a team of professional freelancers through comprehensive marketing projects

Seattle, Washington, US

Overseen the performance for a cross-functional team and managed a $2M+ budget. Owning end-to-end marketing strategy and tactics along with analyst and agency engagement for this Cloud Fax and healthcare data solutions company fueled by AI.

Seattle, Washington, US

Acting in the role of director, drove marketing efforts of more than 100 vendor partners (including Verizon, Office Depot, Priceline, American Express, Sherwin-Williams, Airgas and others) to 300,000+ members across public and private sectors.

Tacoma, WA, US

Worked as a marketing professional within the MultiCare Institute for Research & Innovation, which is dedicated to improving the delivery of health care for patients by providing access to clinical trials.

Federal Way, WA, US

Oversaw the marketing, referral coordinator and physician liaison program for this large, growing ophthalmology practice with multiple locations.

Chicago, US

I served as the global marketing team lead for microscopy and high content analysis (HCA) products and managed a $1.2M budget.

Chicago, US

Seattle, WA, US

• Cut marketing costs by 15 percent by renegotiating contracts and closely managing numerous external creative teams working on various projects
• Served as a member of senior management with additional duties including reporting back to physicians and the board of directors on issues such as payor mixes, insurance company relations, marketing ROI and business.
• Produced video profiles, content and commercials for award-winning website and more than doubled site visits in addition to managing social media and search marketing campaigns
• Implemented a customer comment card tracking and resolution system as well as lead the Customer Service Task Force responsible for creating and driving customer service programs
• Coordinated communication across a broad spectrum throughout an affiliation (M&A) process with a large hospital, subsequent RIF proceedings, reorganization and rebrand

Charleston, South Carolina, US

• Created dozens of brochures, posters, ads, press releases, newsletters, speeches, scripts and press kits
• Coordinated promotional events and programs including the Red Dress Campaign, Providence Heart and Sole Women’s Five Miler, and high school athlete education for The Sports Health division
• Designed new community education courses and partnerships with the University of South Carolina’s Culinary Institute and The Arnold School of Public Health
• Produced video news releases and commercials for the Heart Institute and Orthopaedic and Neuro Spine Institute

Columbia, SC, US

• Worked with the College of Hospitality, Retail and Sport Management attaining national publicity for their programs
• Coordinated press conferences and generated media coverage for events including the 2004 Democratic Presidential Candidates Debate, President George W. Bush’s May Commencement Address and the internationally known.
• Produced over 250 video news releases, radio segments and halftime features each year – the majority of which centered around academic programs, research, public health and USC’s School of Medicine

Masters Of Mass Communication, Integrated Marketing Communication

Ba, Broadcast Journalism