A P2P Lending Company, Jakarta IndonesiaMain Responsibilities:- Built Dana Gajian app’s UI/UX Design by focusing on usability and user experience, aiming to make the onboarding process easier.- Designed and managed Avantee’s social media presence and brand image, aiming to increase followers and engagement.

A tech company start up based in Delaware that specializes in VR platform Main Responsibilties:- UI/UX DesignCreated concept and ideation and executed UI/UX projects from wireframing to prototyping.- Social Media DesignDeveloped graphics and managed key visuals for blogs and social media posts, as well as one pagers and pitching decs.Achievements:- Enhanced UI/UX design for the company website with goals to improve the website’s interactivity and made it easier for the audience to navigate through the website, lowering overall bounce rate to below 50% and increasing the website’s session duration by 25%.- Collaborated with copywriters to develop creatives for social media content, incorporating engaging graphics and ensuring the overall design quality aligns with the goal of increasing views and engagement, resulting in a 50% increase in views

Save the Children Indonesia is a mission-driven organization dedicated to improving the lives of children across the country. Main Responsibilities:- Enhanced the Kolaborasi Galang Dana page with a new landing page to improve this campaign platform with the primary goal of increasing the number of collaborators, focusing on delivering clear and engaging information

A tech company start up based in San Francisco that specializes in Sales Automation platform Main Responsibilties:- UI/UX DesignCreated UI design and animation for website key visual needs- Social Media DesignDeveloped graphics for social media needs on LinkedinConceptualize and Create design for Marketing purposes, including social media and UI/UX Elements for plena website

An identity verification company start up based in San francisco that specializes in identity verification and anti fraud servicesMain Responsibilties:- UI/UX DesignConceptualized UI design for platform, website and landing pages.- Social Media DesignDevelop key visuals for Linkedin and Twitter, as well as pitching decks and one pagers- Leading Design TeamGave advice and led design meetings to align visuals between marketing and IT- Building brand guidelinesBuilt guidelines for marketing visual needs- Event preparationPrepared design needs for events, including merchandises and booth designAchievements:- Designed and conceptualized layout and graphics for Bureau’s CRM with the goals to increase open rate and ultimately increasing leads, these improvements increased open and view rate by more than 25%- Implemented storytelling design strategies on Linkedin with the goal to increase engagement, resulting in more than 50% increase of likes for each post.- Created sales team pitch kits, including one-pagers, pitch decks, and solution briefs, aimed at generating more leads, which led to a 25% more conversion rate from email leads to active users.

A financial technology company based in Jakarta, Indonesia that specializes in Payment gateway. Main Responsibilties:- UI/UX DesignDesigned UI/UX related to Cashlez app and website- Social Media DesignLed social media design team for daily posts and campaigns- Leading marketing teamDeveloped KPI and Budgeting as well as represented marketing in weekly management meeting- BrandingDeveloped Cashlez branding as a product and corporation- EventsPlanned event needs such as merchandises, productions, and booths- Digital marketingPrepared and execute meta ads as well as analyzed the resultsAchievements:- Directed the design team and established KPIs for the marketing division, enhancing team productivity and overall performance through the use of management tools such as Trello.- Co-led giveaway campaign as GTM strategy with the goal of increasing followers, resulting in 50% increase of Cashlez followers.- Managed digital marketing campaigns on Instagram and Meta, initially aimed at generating more leads. These campaigns achieved a favorable Cost Per Lead, 25% less than previous CPL by agency..- Developed idea for kata merchant campaign and led the production processes from pre to post production with the goal to increase user trust, resulted in 1000+ new subscribers on Youtube

Achievements:- Enhanced Cashlez payment gateway app resulted in over 5000 active users, a 50% increase in the retention rate, and a 25% decrease in the churn rate of the Cashlez app.- Analyzed and determined pain points of customers in the registration journey by doing competitor reviews (benchmarking) to improve usability of the app.- Improved operation to increase performance metrics of the service by implementing Zendesk, resulting in effectiveness of operations by 25% and reducing delay in customer service.

Achievements:- Designed in-app onboarding feature with the goal to automate the onboarding process, resulted in faster overall onboarding process from 1 week if done manually to 1-3 working days by registering through app.- Launched Cashlez app from pilot to launch version, focusing on enhancing UI/UX and usability, which led to improved user acceptance, resulting in 1000+ new users.- Developed Cashlez website design with the goal to attract more users and increase leads, resulted in better overall performance of the website, decreasing bounce rate by 15%

- Planned and designed UI/UX for online poker games with the goal to make the game as fun as possible.- Collaborated with a small team of designers and programmers to create ideation and UI design for children games on iOS platform with the goals to use simple control and UI design to make the game easy to operate by children.

Conceptualize Logo DesignDoing several freelance projects such as: Code of Conduct of Pertamina, Mandiri internal Magazine, etc

Flash animation, interactive design

Executed animation for the TV series X.O.L, with a goal of completing one scene per day.