I am a seasoned consultant & market researcher with 20+ years of market research/consulting experience having led projects that range in scope from US domestic to multi-country global projects for the world's largest pharmaceutical companies.Currently I am an Insight Lead for a major specialty brand launch. I collaborate closely with the global brand team leads and other key stakeholders (market access, patient experience, medical) in close collaboration with regional and local market research teams to define market entry scenarios from a global perspective including, but not limited to, global market segmentation, patient journey, LCM valuation, positioning and messaging. I am also working closely with other support functions as necessary to ensure efforts are coordinated to address business questions with all relevant information and support related strategic efforts (e.g., forecasting, performance reporting, and competitive intelligence).Over the last few years, my projects have ranged doing work for pre-launch (tracking, market assessments); launch preparation (stakeholder feedback, positioning, prototype testing, emotional laddering, competitive insights, etc) and post-launch research (journey mapping, branding, value proposition testing, strategy analysis, etc.). I have experience in handling several types of analytical tools and techniques that range from qualitative insight generation to interpretation of quantitative segmentation. I am also certified moderator and am noted for design of research projects that help gauge consumer psyche, using tools such as ethnographic research, journey maps, projective techniques and eye-tracking with a broad range of respondent types, including professionals, consumers and industry executives.
Listed skills include Primary Research, Qualitative Research, Market Research, Segmentation, and 12 others.
