Indrajit Basu

Indrajit Basu Email and Phone Number

Experiential I Marketing I Tech & Innovation Enthusiast @ TradeAssets
Indrajit Basu's Location
United Arab Emirates, United Arab Emirates
Indrajit Basu's Contact Details

Indrajit Basu work email

Indrajit Basu personal email

About Indrajit Basu

Indrajit is a marketing and events professional and co-founder of Stickfigure Outsourced Marketing, PR and Events- www.outsourcedmarketing.co Indrajit's expertise includes Experiential Marketing, Strategy, Startups, Marketing Advisory, Business Development, Project Management, Entertainment & Sports Events, Consulting, Tradeshow and Exhibit marketing.Currently leads Marketing and Growth for leading Hospitality Technology provider Prologic First and Lead Advisor on Marketing and Communication to Institutional e-Marketplace and Fintech startup TradeAssets.I would love to chat about collaborations, projects and partnerships and how I could help. I am available on indrajit.basu@stickfigure.ae

Indrajit Basu's Current Company Details
TradeAssets

Tradeassets

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Experiential I Marketing I Tech & Innovation Enthusiast
Indrajit Basu Work Experience Details
  • Tradeassets
    Director Of Marketing
    Tradeassets Jan 2018 - Present
    Dubai, Mena, Ae
    TradeAssets is the first E-Marketplace for banks with a global network and a completely remote operating model. I work closely with the founders in both a marketing advisory role and manage marketing operations for the business.
  • Prologic First
    Director - Marketing, Growth And Partnerships
    Prologic First Jan 2019 - Present
    Gurgaon, In
    I am responsible for growing the Prologic First brand and suite of products within the hospitality industry. Prologic First develop and market possibly the most comprehensive suite of integrated and standalone suite of hospitality technology. Our products include the most comprehensive cloud solution for Hotels, Enterprise POS for standalone premium restaurants, chains and restaurants attached to premium hotels, possibly the only purpose built hospitality back office system, hospitality payroll systems and more.
  • Outsourcedmarketing.Co (By Stickfigure)
    Founder And Cmo
    Outsourcedmarketing.Co (By Stickfigure) Feb 2011 - Present
    The Outsourced Marketing Company provides fractional and interim Marketing teams, market entry, launch and growth marketing strategies, media offices, digital and PR operations. We are a solution for lean and busy marketing departments and founders looking for robust support without having to hire a team.Outsourced Marketing & PR: The traditional team structure of a marketing manager, a PR manager and support agencies has become unviable for nimble and cost concious businesses. We offer full marketing services by bringing together a hybrid inhouse – agency approach, usually at the cost of hiring 1 full time employee. Our clients include Black and Decker, TradeAssets, Micromax, Prologic First, Dubai Garden Glow. Events: Brands struggle to organise events due to the time consumed in scouting venues, negotiating suppliers, managing all aspects of invites, creatives and the final event. The drain on management time and frontline staff often means that critical business is left unattended. We support brands like Travelport, Pirelli, Adnoc, Jotun, HSBC, UBL, Imdaad.We partner with technology companies and startups looking for rapid growth in the region and help then gain a foothold in the market and test the waters before committing to significant investments.Reach out to Vaishali at vaishali@outsourcedmarketing.co to learn how we can help entrepreneurs and founders with their marketing operations.
  • Sustainable Living Solutions
    Co Founder And Director
    Sustainable Living Solutions May 2014 - Dec 2016
    Sustainable Living Solutions offers a unique 'Out of a Box' solutions to meet the need for affordable housing and general construction requirements for schools, police stations, office and government buildings in emerging geographies. The company is currently developing modular, pre packed solutions for several projects in Africa where our houses and schools are delivered including walls, ceilings, internal partitions, electricals and sanitary ware, wiring and piping systems and sometimes even furniture.
  • Ductac - Dubai Community Theatre And Arts Centre
    Marketing Director - Consultant
    Ductac - Dubai Community Theatre And Arts Centre Apr 2011 - Dec 2011
    Ae
    Indrajit formulated and ensured timely execution of all marketing plans, managed the design and PR teams and was a part of the General Manager's senior advisory team. DUCTAC is Dubai's first non profit creative centre for visual and performing arts. DUCTAC houses two theatres, a visual art gallery and rehearsal and art studios.
  • Percept
    Vice President
    Percept Jun 2005 - Dec 2010
    After a successful stint at PDM India, Indrajit was hired to help set up and launch PDM Intertnational to look after sports, entertainment and event services outside India. Indrajit has been instrumental in setting up the company in Dubai Media City, recruiting a team, promoting business across the region.
  • Leo Burnett
    Client Service Director
    Leo Burnett 2004 - 2005
    Chicago, Illinois, Us
    Indrajit joined Leo Activation, Leo Burnett's brand activation and experiential marketing practice. During his tenure, Indrajit helped roll out nationwide promotions for Indian Oil and large scale activation and launch events for brands from Monsanto, Cinthol and Kellogs.
  • Percept D'Mark India
    Associate Vice President
    Percept D'Mark India Jan 2001 - Jan 2004
    Having joined the company in its early phases, Indrajit was instrumental in the meteoric rise of Percept D'Mark to India's leading sports, events and entertainment solutions provider. Indrajit was responsible for the corporate events division and has worked on over 100 events with over 30 clients during his tenure.
  • Discovery Communications India
    Co-Ordinator, Marketing & Distribution
    Discovery Communications India Feb 1998 - Dec 2000
    Indrajit joined Discovery Channel as part of the newly formed DND team and handles East India. Discovery Channel was migrating from a free to air mode to a pay mode and the task was to ensure penetration into new regions, consolidate cable networks, manage decoder and subscription sales and roll out marketing activities for the channel.
  • Dss Mobile - Mobilink
    Marketing Executive
    Dss Mobile - Mobilink Jul 1996 - Jan 1997
    Indrajit was responsible for all marketing and sales support for Mobilink in the Eastern region. This including rolling out central marketing programs as well as regional advertising and sales promotion campaigns. In addition to multiple sales promotions with Bajaj, Kodak and other leading brands, Indrajit was responsible for the rollout of the successful MCC - Mobilink Communication Channel, a revenue driven advertising system allowing advertisers to reach consumers directly on their pagers.

Indrajit Basu Skills

Marketing Strategy Marketing Communications Cross Functional Team Leadership Experiential Marketing Event Management Youth Marketing Performing Arts Sponsorship Marketing Business Development Relationship Marketing Advertising Entertainment Corporate Events Entrepreneurship Event Planning Brand Management Social Media Marketing Management Public Relations Team Management Martech Leadership Business Strategy

Indrajit Basu Education Details

  • St. Xavier'S College
    St. Xavier'S College
    Finance
  • St. Xavier'S College
    St. Xavier'S College
    Finance

Frequently Asked Questions about Indrajit Basu

What company does Indrajit Basu work for?

Indrajit Basu works for Tradeassets

What is Indrajit Basu's role at the current company?

Indrajit Basu's current role is Experiential I Marketing I Tech & Innovation Enthusiast.

What is Indrajit Basu's email address?

Indrajit Basu's email address is ba****@****ail.com

What schools did Indrajit Basu attend?

Indrajit Basu attended St. Xavier's College, St. Xavier's College.

What are some of Indrajit Basu's interests?

Indrajit Basu has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief.

What skills is Indrajit Basu known for?

Indrajit Basu has skills like Marketing Strategy, Marketing Communications, Cross Functional Team Leadership, Experiential Marketing, Event Management, Youth Marketing, Performing Arts, Sponsorship, Marketing, Business Development, Relationship Marketing, Advertising.

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