Indrajit Basu Email & Phone Number

Dubai, Mena, Ae

TradeAssets is the first E-Marketplace for banks with a global network and a completely remote operating model. I work closely with the founders in both a marketing advisory role and manage marketing operations for the business.

Gurgaon, In

I am responsible for growing the Prologic First brand and suite of products within the hospitality industry. Prologic First develop and market possibly the most comprehensive suite of integrated and standalone suite of hospitality technology. Our products include the most comprehensive cloud solution for Hotels, Enterprise POS for standalone premium restaurants, chains and restaurants attached to premium hotels, possibly the only purpose built hospitality back office system, hospitality payroll systems and more.

The Outsourced Marketing Company provides fractional and interim Marketing teams, market entry, launch and growth marketing strategies, media offices, digital and PR operations. We are a solution for lean and busy marketing departments and founders looking for robust support without having to hire a team.Outsourced Marketing & PR: The traditional team structure of a marketing manager, a PR manager and support agencies has become unviable for nimble and cost concious businesses. We offer full marketing services by bringing together a hybrid inhouse – agency approach, usually at the cost of hiring 1 full time employee. Our clients include Black and Decker, TradeAssets, Micromax, Prologic First, Dubai Garden Glow. Events: Brands struggle to organise events due to the time consumed in scouting venues, negotiating suppliers, managing all aspects of invites, creatives and the final event. The drain on management time and frontline staff often means that critical business is left unattended. We support brands like Travelport, Pirelli, Adnoc, Jotun, HSBC, UBL, Imdaad.We partner with technology companies and startups looking for rapid growth in the region and help then gain a foothold in the market and test the waters before committing to significant investments.Reach out to Vaishali at vaishali@outsourcedmarketing.co to learn how we can help entrepreneurs and founders with their marketing operations.

Sustainable Living Solutions offers a unique 'Out of a Box' solutions to meet the need for affordable housing and general construction requirements for schools, police stations, office and government buildings in emerging geographies. The company is currently developing modular, pre packed solutions for several projects in Africa where our houses and schools are delivered including walls, ceilings, internal partitions, electricals and sanitary ware, wiring and piping systems and sometimes even furniture.

Ae

Indrajit formulated and ensured timely execution of all marketing plans, managed the design and PR teams and was a part of the General Manager's senior advisory team. DUCTAC is Dubai's first non profit creative centre for visual and performing arts. DUCTAC houses two theatres, a visual art gallery and rehearsal and art studios.

After a successful stint at PDM India, Indrajit was hired to help set up and launch PDM Intertnational to look after sports, entertainment and event services outside India. Indrajit has been instrumental in setting up the company in Dubai Media City, recruiting a team, promoting business across the region.

Chicago, Illinois, Us

Indrajit joined Leo Activation, Leo Burnett's brand activation and experiential marketing practice. During his tenure, Indrajit helped roll out nationwide promotions for Indian Oil and large scale activation and launch events for brands from Monsanto, Cinthol and Kellogs.

Having joined the company in its early phases, Indrajit was instrumental in the meteoric rise of Percept D'Mark to India's leading sports, events and entertainment solutions provider. Indrajit was responsible for the corporate events division and has worked on over 100 events with over 30 clients during his tenure.

Indrajit joined Discovery Channel as part of the newly formed DND team and handles East India. Discovery Channel was migrating from a free to air mode to a pay mode and the task was to ensure penetration into new regions, consolidate cable networks, manage decoder and subscription sales and roll out marketing activities for the channel.

Indrajit was responsible for all marketing and sales support for Mobilink in the Eastern region. This including rolling out central marketing programs as well as regional advertising and sales promotion campaigns. In addition to multiple sales promotions with Bajaj, Kodak and other leading brands, Indrajit was responsible for the rollout of the successful MCC - Mobilink Communication Channel, a revenue driven advertising system allowing advertisers to reach consumers directly on their pagers.

Bachelor Of Commerce, Economics, Finance

Bcom, Economics, Finance