From crafting lattes to managing restaurant launches, I spent over a decade in the F&B industry, learning how to build systems, lead teams, and thrive under pressure. But when the pandemic turned the world upside down, I made a bold pivot into e-commerce.Starting with dropshipping, I quickly realized it wasn’t as easy as it seemed. Through relentless testing and learning, I scaled and sold my first e-commerce store within a year, uncovering a deep passion for performance marketing. My trading background in FOREX and indices fueled this transition, sharpening my skills in data analysis, strategy, and execution.Now, I help businesses scale smarter by creating high-performing campaigns, converting landing pages, and ad creatives that actually deliver results. If you’re ready to turn your marketing dollars into measurable growth, let’s connect. 🚀