Strategic Marketing Leader for Ariya AI in PharmaWith a deep understanding of presales activities, RFP processes, and consulting projects, I bring a unique blend of strategic marketing expertise and technical consulting. I lead the strategic marketing efforts for Ariya, the enterprise AI solution tailored for the pharmaceutical industry, focusing on positioning it as the industry leader, driving awareness, and fostering customer engagement.Key Responsibilities:Presales & Solution PresentationsEngaging with potential clients during the presales phase, where I manage RFP responses and present tailored solutions to align with customer needs. I work closely with sales teams and subject matter experts to design and deliver presentations that showcase Ariya's value in solving complex challenges in the pharmaceutical sector.Strategic MarketingCrafting and executing comprehensive marketing strategies to establish Ariya as a premier AI solution. My work involves identifying target markets, shaping value propositions, and creating go-to-market plans that resonate with our audience and drive adoption.Brand PromotionEnhancing Ariya’s visibility through digital campaigns, industry events, webinars, and partnerships. I ensure consistent brand messaging and effective communication of Ariya’s unique benefits, fostering a strong brand presence across multiple platforms.Customer EngagementEngaging potential customers to educate them on Ariya’s capabilities and benefits, leveraging educational content, product demonstrations, and participation in industry forums to build relationships and drive interest.Collaboration Across FunctionsPartnering with cross-functional teams, including sales, product development, and external partners, to produce compelling marketing content and initiatives. This collaboration ensures alignment and coherence in our marketing efforts, creating a cohesive customer experience from initial engagement through solution implementation.

Technology Evangelist responsible for brand communication, product positioning, and supporting business development of Ariya, an AI-enabled conversational AI platform. With a strategic mindset, I actively contribute to shaping the Ariya product and effectively communicate its value proposition.I bring expertise in User Experience (UX) and User Interface (UI) design, crafting innovative solutions that drive transformative change in the healthcare industry. Additionally, I specialize in content marketing, SaaS product marketing, and generating compelling content to support management in thought leadership and business development activities.My focus markets in Europe include Switzerland, Nordics, UK, France, Germany, and Spain. I actively participate in investor pitch presentations, showcasing the immense potential of Ariya. Furthermore, I provide invaluable support to the product manager in developing product roadmaps and executing strategic market plans.As part of my role, I collaborate on client projects, lending my expertise to support annual business presentations and visualize data. Together, we shape Ariya's trajectory and deliver exceptional results for our clients and stakeholders.Key responsibilities : Strategize and executor of marketing framework, Ensure RoMI, Manage marketing budgets and allocate resources effectively.Leadership Communications, Product Communication to both B2B and B2C Present Product Proposals and Communicate Ideas and Report with Visuals storytelling with Microsoft powerpoints, Attend Corporate events, conduct Podcasts and webinar for awarenessDrive Digital Programs and Advocate AI relevant topics in healthcare industry Maintain and enhance the company's brand image through various channels and through influencersEnsure marketing activities comply with relevant regulations and industry standards

Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long termPlanning and execution of all communications and media actions on all channels, including online and social mediaAssisting with product development, new product as well as developing new business opportunities with existing service portfolioActively associated in brand, marketing and designing product planning of an innovative AI based conversational bot for business information needs

Responsible for supporting business development activities and marketing teams in US and European markets. Plan the strategy and vision, build relations, and lead engagement with industry councilsOrchestrate research and conversations with senior healthcare leaders on the future of the industryUnderstand business goals, and plan and execute market research and author thought leadership reports and blogs Amplify thought leadership content through an omnichannel approachSupport the planning and orchestration of Indegene Digital Summit with path-breaking content and experiencePartner with creative services to create brand-compliant assets- Be the voice of the business in marketing and champion the brand within the businessProvoke the business and industry with forward-looking trends based on in-depth secondary research and insightsSupport employee branding and content generation, internal communications

In my previous mid-level management role, I was responsible for overseeing marketing communications, both internal and external, to promote our organization's goals. I served as the point of contact for the Mining & Construction Business, collaborating with ad and creative agencies for communications.Key Points:Developed and executed marketing campaigns aligned with the brand strategy "Nayi Soch."Ensured brand communications accurately reflected the company brand and increased brand equity.Coordinated with internal and external teams to execute projects within allocated budgets.Enhanced customer communication through strategic initiatives.Defined marketing collateral and sales tools, ensuring completion.Led events, promotions, and direct marketing programs.Strengthened brand awareness and provided after-sales support through ATL and BTL activities.Created press releases, media content, case studies, corporate newsletters, social media content, and speaking proposals.In summary, I played a pivotal role in driving effective marketing communications, enhancing brand awareness, and strengthening customer relationships through various initiatives.

As a seasoned professional in luxury marketing, I have successfully created and executed comprehensive marketing plans and strategies. Throughout my career, I managed marketing budgets and implemented effective marketing controls, including vendor management and negotiations.I gained extensive experience in planning and executing PR and media activities, such as print advertisements and public relations campaigns. My expertise in brand communications and awareness allowed me to drive impactful marketing campaigns and establish a strong brand presence in the market.In the digital realm, I successfully implemented digital marketing strategies to enhance brand visibility and engage with target audiences effectively. Additionally, I tracked competitor activities and developed strategies to counter their presence, ensuring a competitive edge in the market.I excelled in product promotion, new product launches, and demonstrations. I managed various promotional activities, including demos and displays, RWA campaigns, out-of-home advertising, and participation in trade shows.With a strong focus on lead management, I implemented effective strategies to identify and nurture leads, contributing to the growth of the business. I utilized market segmentation techniques to target specific customer segments with tailored marketing initiatives.Throughout my career, I fostered successful collaborations with external agencies, ensuring seamless coordination and achieving desired outcomes. My ability to work cross-functionally and manage multiple stakeholders was instrumental in delivering impactful marketing campaigns.

Drive Audi's market share growth by achieving sales targets and establishing a premium car segment in Odisha. Played a key role in Identifying target segment and launch of AUDI Bhubaneswar Key Responsibilities:Lead generation: Generate leads, referrals, and organize test drives for potential customersSales promotions and Engagement: Coordinate sales promotions with the team, handling transactions for cars, accessories, exchanges, finance, insurance, and loyalty cardsPresales and Execution: Collaborate with the marketing and sales department to plan and execute marketing strategies, maintaining a strong brand presence in the marketPost sales: Proactively manage customer needs, ensuring satisfaction through regular updates. Oversee post-sales responsibilities, including delivery, service, and guiding customers on finance options/documentationTarget Achievement: Meet monthly retail sales targets, build relationships with local financiers, and conduct thorough market segmentation and competition analysisReporting: Review the sales team's performance daily and weekly, submitting comprehensive reports on DSACustomer Journey: Effectively manage lead generation, analyzing prospects, and understanding sales losses on a month-to-month basis

End to end Marketing industrial Safety Products 1.To Identify and Approach safety depts of industries,Organising seminars like Protective work wear in steel industry2. Demonstration of various safety measures and use of PPE’s at different industries3. Participated in “National Seminar on total safety in steel & power industries of India”4. Participated in tender submission and demonstration of Fire Fighting Garment procurement by Orissa Police Comissionerate,Cuttack

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