Indu Munasinghe Email & Phone Number

Pakenham South, Vic, Au

Melbourne, Victoria, Australia

Responsible to lead, develop and deliver customer centric marketing strategies, plan and budget for BMW, MINI & Motorrad to deliver a coherent, harmonised and effective group-wide marketing approach to benefit multiple business lines. Responsible for the development and delivery of Marketing Campaign Strategies and Go to Market Plans across BMW, MINI, Motorrad and Insurance including creative development of over 25 retail campaigns per year, extensive above the line and below the line advertisement campaigns and POS collateral development and initiating activations.Highly trained and experienced in marketing Financial Services products whilst ensuring all Credit Advertising Guidelines are met and all campaign activity is compliant. Responsible for the quality of all marketing and fulfilment activities to ensure brand standards and adherence to advertising codes of practice (ACCC, TPA, FSRA etc.)Collaborating with Creative Agencies to design and implement retail campaigns that understand the customer requirements and addresses them innovatively. Ongoing involvement in providing monitoring and KPI reporting of campaigns to leverage best practices and contribute to growing the business potential. Develop, deliver and manage marketing campaigns for BMW Financial Services, including (but not limited to) working with media agencies to execute paid SEM, Social and Display, POS, web asset management, TV, Radio, 1:1 communication and dealer assets to meet business targets and support Group brands including BMW, MINI & Motorrad.Driving Innovation across the organisation by challenging the company’s internal solutions and processes to offer an innovative and streamlined marketing processes across the business.

Melbourne, Australia

Melbourne, Australia

Colombo, Sri Lanka

Managed four of the agency’s most valuable accounts, serving as the primary liaison between agency staff and the client marketing teams. Was responsible for defining client requirements and project parameters and guiding teams in the development and delivery of many nationwide multimedia campaignsProvided assistance in the development and the implementation of promotional marketing strategies (Events and Activations) for all brand accounts under Arc Worldwide Sri Lanka, with a consistent emphasis on innovation, quality, accuracy and timeliness.Played a lead role on pitches to current and prospective accounts, delivering presentations that won new business opportunities and increased existing business to drive revenue growth for both Arc and Leo Burnett

Colombo, Sri Lanka

Was engaged in the process of sales generations, accommodating all inquiries made by the delegated customer account (H & M – Bangladesh), coordinating the order bookings and all formalities that are implemented to assist the customer.

Aluthgama, Sri Lanka

Was engaged in Customer relationship management, including request and complaint management, client account management, repeater account management and VIP client handling.

Martinez, California, The United States Of America

Organised and coordinated appointments and events for the Directress, assisting her daily operations in a timely manner.Handled incoming calls and inquiries, assisted and accommodated parent requests and complaints.

Diploma In Digital Marketing

Advanced Diploma In Business, Business, Management, Marketing, And Related Support Services, High Distinction

Diploma In Business, Business, Management, Marketing, And Related Support Services, High Distinction

Bachelor Of Business Administration (B.B.A.), Double Major In Marketing And Management

Graduated in the Dean's List of 2012

Foundation Level In Human Resource Management, Human Resources Management And Personnel Management