Optimized page navigation and implemented progressive CPC strategies, resulting in a significant increase in "Myplan" take rate from 6.9% to 13.9%, leading to a 100% improvement in conversion.• Collaborated with the marketing team to create targeted email campaigns showcasing exclusive discounts, resulting in a 20% increase in email open rates and generating an additional $4M in annual revenue.• Designed code centralization and unification process for the CPC feature, reducing engineering effort from XL to L and realizing cost savings of $386k while improving operational efficiency.

Handling Omnichannel Customer Experience -AI Conversational Selling Experience Lead

• EDW - Enterprise Datawarehouse, RPA and API (TIBCO BW) Integration Manager• Provides functional guidance and mentorship to team members and have successfully deployed best practices and process such as requirement guardrails to Product Management team and Agile team• Integrate enterprise sale force platforms from different instances, consolidate to make it meaningful and provide right insights• RPA- Automate Enterprise-wide manual updates and automate the process for ETL jobs via Process Automation and API Integration • Coordinate with stakeholders as a PO and create Product Backlog and coordinate in release and sprint planning and prioritisation• Create and Maintain Product Roadmap• Identifies white gaps in the existing enterprise-wide application and build relevant digitalized solutions / Automation• Active Coordinator and Thought leadership in IoT (Healthcare) Implementation at Innova Solution, Analyzing on different go to market products and strategies

• Product Manager for Fords Compliance Mandate Co2 emission tool Automation• Coordinate with stakeholders as a PO and create Product Backlog and run the release train planning and grooming session• Guide the team in getting high level estimates and plan the road map for the product• Walk them through with the customers and create the priority for the stories• Coordinate with the dev team in sprint planning / grooming and prioritization• Help the team in delivering the desired output through business driven development • Approve and accept fully developed and tested workable user stories• Continuously ensures that iterations and the overall product direction will meet business objectives. • Prioritize CR’s and Prod Fixes along with Current release.• Communicate often and openly with the team by being responsive to in-person prompts. • Gathers customer and internal feedback to drive improvements and inform product roadmap; Actively employs user research using lean validation techniques.

Sr. Business analyst forUCLH : HIMS (Hospital Information management solution ) / LIMS SupportCreating Business Solution / delivering enhancements to a major Govt. UK Client in Healthcare Sector Taking a key role in whole phase of Life cycle :Requirement gathering , elicitation, Reviewing test cases, Development support , Doubts clarification, Testing Review for the developed modules.Development in accordance to the Compliance and Regulation for an off the shelf HIMS product.Taking part in other BA activities like Bidding and Subject Mater expertise.LIMS Project Business Analysis – Serving as a Business analyst, roles and responsibilities include: Project in Agile Development method1. Creating and getting approval of Windows description and Use cases from Onsite, Preparation of FRS; KT to development team and testing team2. Preparation of Design documents, when required (Windows Description and UI design (using MS Visio) 3. Sprint planning and functional time estimation with Onsite; coordination of onsite and offshore 4. Role as Offshore Product Owner – At each phase of development; utmost care and concern on right product delivery ; doubt , issues clarified to a great extend by me; if onsite participation required – raised in Confluence and JIRA5. Testing Review – review of prepared test cases by the testing team; Test case upload in Confluence; Functional testing review done by the testing team6. Automation Test case preparation, test scripts run for the module

Served as a Business Analyst for Global Commercial Operations Project for a Biotech Client.Helped in the establishement of Market Intelligence COE for Pharma Intelligence report generation , dashboards, trackers ect.Social Media Marketing - Tracking and Monitoring service for the Pharmaceutical sector. Pharma specific monitors, dashboards and sentiment analyis specfic to the Pharma sector establishedPharma Analytics - Serving for the Pharma and Healthcare space across the Pharma value chainProvider space - Development of a HIMS tool internal for MphasiS , Product enchancements, alerts and lead generation. Intergration with LIMS Solution (Qulais LIMS)

Worked with Novartis, the Pharma leader as a Business analyst - Drug sales analysis. Work involved handling with reports, and databases like Cognos, Spotfire. Extracting data and deriving meaningful analysis from the same. Worked for the Denmark region CPO, involed in preparing daily, weekly and monthly reports on drug sales analysis, Product launch trackers, analyst reports, adhoc queries from the danish CPO region

Worked with larvol from 2006 - 2008, memorable experience working with great people like Bruno Larvol, Dr.Vasudha Bhide, Vinutha ect. One among the first recruits of Larvol, Worked intensively on Oppurtunity assesment, Market Intelligence reports for various theuraptic indications ect.

Working for a small scale cell line development for two recombinant proteins and documenting the results in the SOPAn Off the label LIMS solution was used to capture the data and helped in Centralization of the information with lesser paper work and aid in adaptation of compliance.For quantification of the recombinant proteins:a) SDS-PAGE ,Staining (Silver, Coomassive Blue)b) ELISA (direct, Indirect, Sandwitch) - Both in-house and R&D kitc) Western BlotMammalian cell culture techniquesa) Cryopreservation of different cell linesb) Media Preparation and Media studiesc) R & D Cell Bankingd) Revival of different cell linese) Cell count – Hemocytometer /Viability countsf) Cell culture in T-25,T-75,T-150 and spinner flasksg) Sub culturing ,Passaging and handling of both adherent (Trypnization) and suspension culturesh) Optimizing the media for CHO cells and running production spinnersi) Documentation, technical writing and maintenance of the SOP

Worked on a project entitled “Media optimization, extraction and purification of S-Adenosyl Methionine (SAMe) from Yeast cells through fermentation”Different carbon and nitrogen sources were used for media optimization,Extraction of the enzyme was done by alkaline lyses method and isoelectric precipitationFinding the presence of the molecule by thin layer chromatographyColumn chromatography was used for purification of the desired enzymeUsage of LIMS system to enter data