Indy B. Datta Email & Phone Number

Atlanta, GA, US

Adairsville, GA

Denton, TX

• Responsibility to manage the accessories and equipment product lines. Guide and motivate global, cross-functional teams and direct the full scope from product development to launch. Develop product requirements.
• Collected voice of customer input to understand customer pain points & identify unmet needs
• Launched innovative products with value proposition using value selling & monetization tools
• Deployed digital marketing with SEO/SEM and social media campaigns to drive demand
• Rapidly increased velocity throughout the customer journey using appropriate sales tools
• Developed overarching branding strategy & articulated brand promise elements

Ft. Lauderdale, FL

• Leadership role for a new business development and strategic marketing team, to create marketing campaigns, and identify and target vertical market opportunities.
• Formulated end-to-end bundled enterprise solutions for vertical market segments
• Supervised a team of marketing professionals for development of all literature & all sales support materials.

Reston, VA & Tampa, FL

• Responsibility to develop a marketing strategy to increase revenues in a highly competitive industry against industry giants such as AT&T and Verizon in state/local markets.
• Developed new portfolio of differentiated voice & data products targeting residential customers
• New products accounted for 60% of revenues in first 12 months after launch with growth in share
• Formulated & launched product offers targeting vertical segments of small & medium enterprise customers based on their phone and data usage profiles
• Increased revenues by 32% in the small business market segment
• Developed and implemented customer win-back and retention campaigns, reducing churn by 20%

Reston, VA

• Responsibility to plan, develop, and implement market specific campaigns and direct new product and service launches. Managed P&L and a team of marketing professionals.
• Formulated & launched enterprise service bundles of voice, data, and webhosting tailored to hospitality and education vertical segments
• Developed & executed an integrated marketing and sales plan, including product bundling, customer price promotion, sales incentives, and a full suite of sales support materials
• Increased revenues at an annual rate of 16% YoY
• Managed all marcom activities for vertical segments.

Appleton, WI

• Responsibility to grow inverter technology & light industrial product lines. Managed product development, launch, post-launch, sales direction, and profitability. Supervised a team of quality & tech service engineers.
• Empowered the team to upgrade design features and launch two new products
• Led a cross-functional team to directly talk to shop supervisors and operators to collect voice of customer input to develop new product platforms
• Developed value propositions by customer industry segments with pricing and promotion strategies to distribution channel and end customers to drive market share
• Increased revenues 31% from 1996-1997 and 17% from 1997-1998 with major gains in market share.

St. Paul, MN

• Charged to develop and implement strategic and tactical marketing activities for various product lines, oversee product management activities, and manage marketing budget and P&L. Defined a marketing strategy that.
• Collaborated with a team of scientists and engineers to rollout and launch new products and managed marketing activities for existing products, increasing sales by 17% in one year
• Developed an economics-of-product-usage model for a medical imaging product line (PACS), after detailed research and in-depth discussions with hospital IT directors and radiologists, based on workflow charting, patient.
• Managed an outsourced research company in India, conducting an extensive market research study for the health care products group. Recommended product rollout schedule to penetrate the hospital market in India.

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