Indy B. Datta

Indy B. Datta Email and Phone Number

Marketing and Strategy @ YANMAR America
Atlanta, GA, US
Indy B. Datta's Location
Atlanta Metropolitan Area, United States
Indy B. Datta's Contact Details
About Indy B. Datta

My tenet: “Drive Growth by Helping Customers Succeed”I am a strong advocate of voice of customer with experience in marketing & category management. I strive to engage customers to understand their needs, and implement a combination of digital & traditional marketing tactics to connect with them. My ultimate objective is to provide a superior customer experience throughout their purchase journey to build customer loyalty resulting in growth in share of wallet and share of market.I have increased revenues from 9% to over 32% YoY with margin improvements; delivered 240%+ marketing ROI with share growth of 4%+. Vitality index ranged from 12% to 34% in manufacturing, and up to 60% in telecom sector.My leadership style is as a coach to product managers and engineers on my team and to project team members.Areas of Expertise:• P&L, Budgeting, Strategic Planning• Go-to-Market Strategy, Product Roadmap, Product Launch and Marketing• Customer-oriented with Voice of Customer Input, QFD• Digital Marketing using SEO, SEM, Social Media• Customer Journey, Customer Experience• Product-Price Mix Management• Business Development, Sales Forecasting, Sales Incentives• Distribution Channel Support, Merchandising• Value Selling & Monetization, Sales Tools• Data Analytics, Competitive Analysis, Segmentation Analysis• Team Development, Change ManagementMy mantra: "Provide a superior customer experience throughout the customer journey by eliminating pain points"

Indy B. Datta's Current Company Details
YANMAR America

Yanmar America

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Marketing and Strategy
Atlanta, GA, US
Website:
yanmar.com
Employees:
317
Indy B. Datta Work Experience Details
  • Yanmar America
    Marketing And Strategy
    Yanmar America
    Atlanta, Ga, Us
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  • Yanmar America
    Marketing & Strategy
    Yanmar America 2017 - Present
    Adairsville, Ga
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  • Esab / Victor Technologies
    Product Marketing, Category Management
    Esab / Victor Technologies 2007 - 2017
    Denton, Tx
    Responsibility to manage the accessories and equipment product lines. Guide and motivate global, cross-functional teams and direct the full scope from product development to launch. Develop product requirements, business cases with ROI, establish revenue and margin targets with a long-term plan. Coach and manage a team of product marketing professionals.• Collected voice of customer input to understand customer pain points & identify unmet needs• Launched innovative products with value proposition using value selling & monetization tools• Deployed digital marketing with SEO/SEM and social media campaigns to drive demand• Rapidly increased velocity throughout the customer journey using appropriate sales tools• Developed overarching branding strategy & articulated brand promise elements• Increased revenues YoY, and margins by applying dynamic pricing actions & product cost reductions• Managed brand marketing budget.
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  • Wireless Logix Group
    Strategic Marketing & Business Development
    Wireless Logix Group 2005 - 2007
    Ft. Lauderdale, Fl
    Leadership role for a new business development and strategic marketing team, to create marketing campaigns, and identify and target vertical market opportunities.• Formulated end-to-end bundled enterprise solutions for vertical market segments• Supervised a team of marketing professionals for development of all literature & all sales support materials.
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  • Talk America / Cavalier Telephone
    Retail Marketing And Pricing
    Talk America / Cavalier Telephone 2002 - 2005
    Reston, Va & Tampa, Fl
    Responsibility to develop a marketing strategy to increase revenues in a highly competitive industry against industry giants such as AT&T and Verizon in state/local markets.• Developed new portfolio of differentiated voice & data products targeting residential customers• New products accounted for 60% of revenues in first 12 months after launch with growth in share• Formulated & launched product offers targeting vertical segments of small & medium enterprise customers based on their phone and data usage profiles• Increased revenues by 32% in the small business market segment• Developed and implemented customer win-back and retention campaigns, reducing churn by 20%• Developed all marketing collateral & sales support materials.
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  • Winstar Communications
    Marketing Management
    Winstar Communications 1999 - 2002
    Reston, Va
    Responsibility to plan, develop, and implement market specific campaigns and direct new product and service launches. Managed P&L and a team of marketing professionals.• Formulated & launched enterprise service bundles of voice, data, and webhosting tailored to hospitality and education vertical segments• Developed & executed an integrated marketing and sales plan, including product bundling, customer price promotion, sales incentives, and a full suite of sales support materials• Increased revenues at an annual rate of 16% YoY• Managed all marcom activities for vertical segments.
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  • Itw Miller Electric Manufacturing
    Global Product Management
    Itw Miller Electric Manufacturing 1997 - 1999
    Appleton, Wi
    Responsibility to grow inverter technology & light industrial product lines. Managed product development, launch, post-launch, sales direction, and profitability. Supervised a team of quality & tech service engineers.• Empowered the team to upgrade design features and launch two new products• Led a cross-functional team to directly talk to shop supervisors and operators to collect voice of customer input to develop new product platforms• Developed value propositions by customer industry segments with pricing and promotion strategies to distribution channel and end customers to drive market share• Increased revenues 31% from 1996-1997 and 17% from 1997-1998 with major gains in market share.
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  • 3M
    Marketing Management
    3M 1992 - 1997
    St. Paul, Mn
    Charged to develop and implement strategic and tactical marketing activities for various product lines, oversee product management activities, and manage marketing budget and P&L. Defined a marketing strategy that established a sales direction and developed sales tools for the Hospital Supplies product line.• Collaborated with a team of scientists and engineers to rollout and launch new products and managed marketing activities for existing products, increasing sales by 17% in one year• Developed an economics-of-product-usage model for a medical imaging product line (PACS), after detailed research and in-depth discussions with hospital IT directors and radiologists, based on workflow charting, patient turnover, FTE utilization, and total cost of ownership• Managed an outsourced research company in India, conducting an extensive market research study for the health care products group. Recommended product rollout schedule to penetrate the hospital market in India.
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Indy B. Datta Skills

Product Management Product Development Product Marketing Strategy Cross Functional Team Leadership Manufacturing Business Development New Business Development Competitive Analysis Leadership Continuous Improvement Marketing Strategy International Sales Strategic Planning Brand Management Supply Chain Management Pricing Sales Management Sales Operations P&l Management Forecasting Process Improvement Lean Manufacturing Product Launch Management Supply Chain Six Sigma Business Strategy Sales Account Management Operations Management Budgets Team Leadership Purchasing International Business Automotive Business Planning Project Planning Marketing Team Building Integrated Marketing Competitive Intelligence Market Research Voice Of The Customer Product Road Mapping Lead Generation Customer Journey Mapping Customer Experience Management Digital Marketing Go To Market Strategy

Indy B. Datta Education Details

Frequently Asked Questions about Indy B. Datta

What company does Indy B. Datta work for?

Indy B. Datta works for Yanmar America

What is Indy B. Datta's role at the current company?

Indy B. Datta's current role is Marketing and Strategy.

What is Indy B. Datta's email address?

Indy B. Datta's email address is in****@****ail.com

What is Indy B. Datta's direct phone number?

Indy B. Datta's direct phone number is +172745*****

What schools did Indy B. Datta attend?

Indy B. Datta attended Booth School Of Business, University Of Chicago, Indian Institute Of Science, Nyu - School Of Engineering.

What skills is Indy B. Datta known for?

Indy B. Datta has skills like Product Management, Product Development, Product Marketing, Strategy, Cross Functional Team Leadership, Manufacturing, Business Development, New Business Development, Competitive Analysis, Leadership, Continuous Improvement, Marketing Strategy.

Who are Indy B. Datta's colleagues?

Indy B. Datta's colleagues are Shiva Reddy, Michaela Evans, Siddharth Sivaraman, Qiming Zhu, Sandy Harding, Aaron Bennett, Zachary Morgan.

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