Indy B. Datta Email & Phone Number

Atlanta, Ga, Us

Adairsville, Ga

Denton, Tx

Responsibility to manage the accessories and equipment product lines. Guide and motivate global, cross-functional teams and direct the full scope from product development to launch. Develop product requirements, business cases with ROI, establish revenue and margin targets with a long-term plan. Coach and manage a team of product marketing professionals.• Collected voice of customer input to understand customer pain points & identify unmet needs• Launched innovative products with value proposition using value selling & monetization tools• Deployed digital marketing with SEO/SEM and social media campaigns to drive demand• Rapidly increased velocity throughout the customer journey using appropriate sales tools• Developed overarching branding strategy & articulated brand promise elements• Increased revenues YoY, and margins by applying dynamic pricing actions & product cost reductions• Managed brand marketing budget.

Ft. Lauderdale, Fl

Leadership role for a new business development and strategic marketing team, to create marketing campaigns, and identify and target vertical market opportunities.• Formulated end-to-end bundled enterprise solutions for vertical market segments• Supervised a team of marketing professionals for development of all literature & all sales support materials.

Reston, Va & Tampa, Fl

Responsibility to develop a marketing strategy to increase revenues in a highly competitive industry against industry giants such as AT&T and Verizon in state/local markets.• Developed new portfolio of differentiated voice & data products targeting residential customers• New products accounted for 60% of revenues in first 12 months after launch with growth in share• Formulated & launched product offers targeting vertical segments of small & medium enterprise customers based on their phone and data usage profiles• Increased revenues by 32% in the small business market segment• Developed and implemented customer win-back and retention campaigns, reducing churn by 20%• Developed all marketing collateral & sales support materials.

Reston, Va

Responsibility to plan, develop, and implement market specific campaigns and direct new product and service launches. Managed P&L and a team of marketing professionals.• Formulated & launched enterprise service bundles of voice, data, and webhosting tailored to hospitality and education vertical segments• Developed & executed an integrated marketing and sales plan, including product bundling, customer price promotion, sales incentives, and a full suite of sales support materials• Increased revenues at an annual rate of 16% YoY• Managed all marcom activities for vertical segments.

Appleton, Wi

Responsibility to grow inverter technology & light industrial product lines. Managed product development, launch, post-launch, sales direction, and profitability. Supervised a team of quality & tech service engineers.• Empowered the team to upgrade design features and launch two new products• Led a cross-functional team to directly talk to shop supervisors and operators to collect voice of customer input to develop new product platforms• Developed value propositions by customer industry segments with pricing and promotion strategies to distribution channel and end customers to drive market share• Increased revenues 31% from 1996-1997 and 17% from 1997-1998 with major gains in market share.

St. Paul, Mn

Charged to develop and implement strategic and tactical marketing activities for various product lines, oversee product management activities, and manage marketing budget and P&L. Defined a marketing strategy that established a sales direction and developed sales tools for the Hospital Supplies product line.• Collaborated with a team of scientists and engineers to rollout and launch new products and managed marketing activities for existing products, increasing sales by 17% in one year• Developed an economics-of-product-usage model for a medical imaging product line (PACS), after detailed research and in-depth discussions with hospital IT directors and radiologists, based on workflow charting, patient turnover, FTE utilization, and total cost of ownership• Managed an outsourced research company in India, conducting an extensive market research study for the health care products group. Recommended product rollout schedule to penetrate the hospital market in India.

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