Sequoia Wireless is an authorized California LifeLine Service Provider that provides prepaid wireless services to underserved communities.

I lead day-to-day technical discussions on engineering solutions with 4 solution architects. I managed requirements elicitation from 3.8K business terms in Collibra and 3.4K files in SharePoint. I translated business rules into technical requirements, wrote a playbook in Confluence, and developed 42 rules for a SQL-based rule engine, which identified 57% of enterprise customers as terminated, and partnered with engineering to data purge from 15 petabytes of managed customer data at Adobe. I am the SME on the Adobe Data Deletion Program team (which Merkle was brought on to help Adobe with).

I normalized legacy siloed information into enterprise view from 1.3M booking records and 860 attributes from 5 source systems and performed data analytics using Power BI and Tableau to identify 3.2K data anomalies from customer records. Reengineered enterprise customer lineage with 39% greater accuracy, linking 4.7K unmapped accounts to parent companies.

I supported the Enterprise Subscription Business through socializing system improvements to renewals logic with Business Process owners, translating changes into user stories, and partnering with Scrum Team on technical solutions for SAP and Salesforce. Supported the planning and delivery of Run-the-Business requirements for an audience of 990 Enterprise Sales Reps in the DX side of the business. My crowning jewel was simplifying the At Risk Process in Salesforce by joining requests to reduce time spent by 20% in $250M annual attrition workflow, leading to and accepting an offer from Merkle to lead product development of the Data Deletion program at Adobe.

I was brought on to identify a key process improvement, recognize user pain points, capture behaviors, detect workflow triggers, assess 350+ Software as a Service (SaaS) apps, and write the business case to guide the Integration Platform as a Service (iPaaS) build decision. In addition, I engineered the system architecture diagram to align user wants and needs to enable the iPaaS to seamlessly run SaaS dataflows within an integrated cloud-hosted solution. In addition, I finalized the market requirements document and software requirements specification.By developing a forecasting model in Excel to predict future demand, implementing an inventory control system to reduce product theft by 20%, and overhauling the return merchandise authorization system, I increased gross margin by 9%.I also conducted the product strategy, performed market research, evaluated competitive analysis, and established value propositions to increase customer wins, resulting in a yearly revenue lift of $1.3M and growing market share to 7.3% in Q1 2020.

I managed the end-to-end product development for two world records, produced a YouTube channel with 63 videos to promote the journey, launched a social media presence with 435 Instagram posts and 6K Flickr photos, and applied UX/UI design to the created website. The scope of this initiative involved prearranging 442 nights of accommodations in 225 locations, booking 302 flights on 126 airlines, and self-funding the entire $106K trip. I conducted extensive research into entry requirements, gathered visa documents, submitted paperwork, and successfully received 85 disparate visas. In all, I traveled to 196 countries to break the youngest and fastest world records, validated through 9.4K pages of documentation.

As the product architect, I conducted user research, translated feedback into features using the voice of the customer method, formulated preliminary algorithms, and designed architectural requirements for a machine learning (ML) system. I also prepared the data license agreement with Ledxchange to grant full database access, formed an Agile team of eight with three developers and two designers, prioritized the minimum viable product features, and established the product roadmap. I pitched this SaaS lighting retrofit application individually to 404 manufactures during a trade show, influencing 359 to commit.

I headed the UX/UI design team to sketch wireframes, create mockups, and develop product marketing for an e-commerce website. By documenting user stories, specifications, and product features, I created a detailed work order to communicate across teams. In addition, I mapped the user journey experience, led prototype development, drove design discussions, built the product roadmap, and inspired the engineering team to develop user and admin interfaces for the e-commerce website with B2B and B2C product offerings. I also led an Agile team of five to build a lamp finder web app using AngularJS and Ruby on Rails, created structured tables in a relational database using PostgreSQL, populated database with 100K SKUs, and received a provisional patent.

I built the financial model to assess the payback period of retrofit projects with 27% greater accuracy than industry standard models. I also guided a software development team of nine, implemented Scrum methodology, and negotiated timelines with the Lead Engineer. By negotiating a strategic partnership with manufacturer Luxul Technology, I reduced COGS by 31%, and by formalizing an MoU with the lighting distributor Omega Pacific, I secured $500K inventory for the e-commerce website, bypassing two layers of the distribution channel. Finally, I raised $32K in angel-seed investment, joined an incubator, and built proprietary software that led to our acquisition by Ledxchange.

I was responsible for the daily safety of 800 patrons and 15 on-duty lifeguards at the largest aquatic facility in California. I responded to guests' issues and made decisions on closing the pool due to irregular chemical levels or low water temperature.

I instructed the 40-hour junior lifeguard course, coordinated training, and managed a program of 70 volunteers.

As a Certified Water Safety Instructor (WSI), I taught hundreds to swim in a positive learning environment.

I was a Certified Shallow Water Lifeguard (First Aid, CPR, AED, Water Park).

I spearheaded the creation of a paid internship involving the analysis of a district-wide allocation model to balance a $125M budget. This included developing an educational restructuring plan for California Community Colleges, which resulted in a predicted savings of $350M. In addition, I created documentation for board members and senior leadership. I also handled logistics, catering, programs, and travel arrangements for special events.

I was sought out by a professor in the economics department to assist with test preparation and curriculum development for 250 students. I gathered information for research purposes, organized physical files, and digitized records for easy retrieval.

I studied our products and the local markets to adjust sales pitches and develop new strategies to generate leads with a 15-20% success rate. By monitoring sales processes to identify areas for improvement and implementing systems to rectify issues, I increased sales by 300% in a single season. In addition, I effectively coached three sales associates on innovative new strategies of cross-selling and upselling of products and services to reach our weekly sales goals.

I actively engaged with customers to cultivate loyalty and satisfaction. By employing strategic tactics such as cross-selling and upselling, I increased sales by 15%. I also organized store merchandise racks and displays to promote and maintain visually appealing environments. To keep shelves properly stocked, I alternated goods in inventory using the first-in/first-out approach. I also participated in extensive customer service training to enhance the customer experience.