— Contributed to prototyping and developing a user-friendly text editor for students and educators with AI technologies, enhancing user experience and productivity— Identified key segments & pain points through deep user research, resulting in a 25% increase in satisfaction and a 15% decrease in customer churn rate– Introduced new branding, created over 10 illustrations and 5 animated videos to enhance the new product page

— Design of product features for various early stage startups— Design of web assets (websites, imagery and other assets) for early stage startups

— Discovered product segments and pain points, formulated over 100 hypotheses for analysis across 8 flows— Prototyped and designed new digital concepts for a scientific productivity app, handing off over 350 screens for web and mobile platforms within 6 months— Streamlined feature backlog by prioritising high-impact initiatives, resulting in a 20% reduction in development time and an increase in user satisfaction by 15%— Collaborated closely with research and development teams to analyse post-beta testing feedback, resulting in a 34% reduction in user-reported bugs and a 17% increase in overall user satisfaction levels— Implemented comprehensive design system, documented guidelines and best practices, which resulted in a 40% UI development time reduction

— Over 10 promo and landing pages designed for a leading EdTech platform in CIS region Practicum by Yandex— Designed and developed over 50 pages for international launch of TripleTen (ex. Practicum by Yandex) to over 7 countries in LatAm and SEA regions— Streamlined development on a no-code platform, documenting requirements for Practicum/TripleTen teams, achieving a 5x faster design-to-production delivery— Led the design and execution of brand vision for international startups in the UK, Sweden, and Czech Republic