Terence Tang Keng Meng Email & Phone Number

Petaling Jaya, My

Petaling Jaya, My

I work with the content and SEO teams to publish webpages for Keypath’s online partner university sites such as the University of New South Wales and Southern Cross University and the Melbourne Business School Online.I also help publish and update content on Keypath’s education consumer sites such as Global Health Education Australia and StudyNext. By compiling undergraduate and postgraduate courses from Australian and Malaysian universites, our sites give school leavers and working adults the chance to compare and choose a diploma or degree that suits their career goals. BUILDING UNIVERSITY EDUCATION MARKETPLACESGlobal Health Education and StudyNext are like the “Alibaba" and “Lazada” of post-secondary school education. However, instead of finding bargain deals on mobile phones and other consumer products, you’ll discover learning opportunities on these online marketplaces… opportunities to expand your education skill set for a brighter future. To publish content, I’ve been using the Headless Drupal, Drupal and WordPress content management systems. Under the guidance of my managers and developers, there are always new things to discover and explore with these platforms. Besides handling CMS, optimising webpages, learning through trial and error to build websites from scratch and even failing at times only inspire me to do better. I also help publish and update content on Keypath’s education consumer sites such as Global Health Education Australia and StudyNext. By compiling university undergraduate and postgraduate courses from Australia and Malaysia, we give school leavers and working adults the chance to compare and choose diplomas and degrees that suit their career goals. Global Health Education Australia and StudyNext are like the Alibaba and Lazada of post-secondary school education. However, instead of finding bargain deals on consumer products, you discover opportunities to expand your education skill set for a brighter future.

I started my website, failta.com, to gain practical experience in website building on WordPress, search engine optimisation (SEO), Google Analytics 4 and Google Search Console.Besides that, I’ve also been taking on freelance SEO gigs. This experience gives me a better understanding of: ● Keyword research using Google Keyword Planner● On-page SEO (meta tags and web content structuring like H1, H2, etc.)● On-page website audits● WebCEO to keep track of keyword rankings● WordPress block editor

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

I was working with a car rental app company. Our team achieved a 38.1% INCREASE IN ORGANIC TRAFFIC TO THE TREVO BLOG: trevo.my/stories (Google Analytics report: https://bit.ly/ga-reports-trevo-stories)• Our number of Users increased from 2.1k in December 2021 to 2.9k in September 2022.• The number of Sessions rose from 2.9k in December 2021 to 3.7k in September 2022.• TREVO blog’s Average Session Duration improved from 0:47 minutes in December 2021 to 1:11 minutes in September 2022.HOW WE DID IT• We implemented an SEO and content strategy that focused on Malaysian holiday destinations.• Our blog posts touched on different aspects of a holiday. The topics vary from long vacations at Malaysia's beach getaways and water theme park day trips to visiting your hometown during the festive season. • To propel these posts up the search rankings, we used relevant keywords like "water park in kl" and "cars for raya", based on our Google Keyword Planner research. We chose keywords with high Average Monthly Searches and Medium competition. • This ensured our posts would rank on Page 1 of our target audience's Search Engine Results Pages (SERPs) without overwhelmingly stiff competition from other websites.• We integrated these keywords naturally into our title tags, meta descriptions, specific H2s and throughout the content without overstuffing• In these posts, we also highlighted how customers can visit these places by renting TREVO cars.THESE ARE MY OTHER DIGITAL MARKETING CONTRIBUTIONS: • Copywriting for EDMs, Push Notifications and Facebook Ads• Using Google Keyword Planner to conduct keyword research for promo-oriented blog posts• Optimising and publishing blog posts via WordPress, Elementor and Yoast SEO• Creating EDMs on Stripo Email Template Builder• Coordinating with our CRM Specialist and Project Manager for EDM blasts and Push Notification launches

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

MAKING FINANCIAL PRODUCTS RELATABLEMy previous employer was a financial product comparison platform. Whenever a customer registers for credit cards, loans, or insurance through our website, we’d earn a referral fee from the banks.To drum up interest among our users, I wrote and optimised personal finance-based blog posts and sponsored content for the company’s site as well as social media platforms (Facebook and Instagram). From credit cards and bank loans to EPF withdrawals and Covid-19-related expenses, I transformed financial topics into relatable articles for Malaysians from all walks of life.Together with my team, we ensured that our blog posts ranked in the top 5 for socio-economic and expense-related keywords such as: • b40 income classification• m40 income classification• t20 income classification • petrol price malaysia

Selangor, Malaysia

LEARNING NEWS SKILLS AS A FREELANCE WRITERAs a freelancer, I wrote articles and advertorials for Malay Mail Online and Slanja Communications. Please check out my work samples here: https://muckrack.com/terence-tang/articlesMany marketing and advertising agencies closed down but I evolved by learning WordPress, Elementor, SEO and social media. I was also entrusted with creating:• Online banners and eDMs• SEO-driven web content• Consumer journeys and touchpoints for online campaigns• Website sitemaps• Flyers, posters and print ads (pre-pandemic)

Selangor, Malaysia

PROMOTING BLOCKBUSTER FILMS AND SERIESMy agency's main client was Astro Malaysia. For a TV and movie buff who admired JJ Abrams' shows, this role was a dream come true! I collaborated with Creative Directors, Art Directors, Account Directors and Designers for these projects:• Writing eDirect Mail (EDM), web banners, press advertisements, Facebook posts and TV commercial scripts to promote various entertainment channels and TV programmes• Generating ideas and transforming them into advertising campaigns that boost awareness among viewers • Channels and shows that I helped promote: - Astro High Definition (HD) Pack, HBO, Hua Hee Dai and Setanta Sports - Game of Thrones, Finding Nemo and Hong Kong TVB drama series

Kuala Lumpur, Malaysia

FOCUSING ON DIGITAL CONTENTAs 80% of my agency's work were digital-based, I created advertising campaigns that resonated with consumers beyond the traditional TV, newspaper and radio media. I enjoyed my new job scope: • Introducing branding ideas that utilise the latest technology (such as Augmented Reality, HTML5 websites and Waze advertising)• Working with digital art directors, online developers and User Experience (UX) designers to create websites, eDirect Mail, digital banners and apps • Planning and writing easily navigable sitemaps and web content *** Learning the importance of SEO: It still amazes me how SEO can turn good content into the world’s most-seen and easiest-to-find web pages for its target audience• Combined keywords that will rank highly in search engine results with brand storytelling • Website content that I have written: cimbbank.com.my and sonymobile.com/my• Facebook accounts that I have managed: Magnum Ice Cream and Cornetto

Selangor, Malaysia

FLYING HIGH WITH MALAYSIA AIRLINESI started off as a junior copywriter and rose to become a copywriter. Our team contributed towards the Malaysia Airlines brand.• I was writing the content for the "World of Riches" quarterly magazine, which was published by Enrich, Malaysia Airlines’ loyalty programme.• The number of Malaysia Airlines Enrich members grew from an estimated 9,000 subscribers in December 2009 to slightly more than 17,000 in January 2011. • In every "World of Riches" issue, I wrote articles about holiday destinations and hotels, as well as advertisements for in-flight shopping products like perfume and backpacks. *** This experience provided me with the foundation to develop a writing career. Besides Malaysia Airlines, I was also involved in advertising campaigns for UNICEF and CryoCord stem cell banking.

Diploma, Information Technology

Certificate, Copywriting

Certificate, E-Commerce And Search Engine Optimization (Seo)