Hi, glad to e-meet you and thanks for visiting!My name is Eric, a passionate freelance content writer, student of life, and a lone thinker.Since 2018, I have been helping both small and midsized businesses get their feet off the ground with valuable content. Shortly before switching to this industry, I used to run a clothing business in Nairobi. Learned lots of things but one thing really struck me, something I have carried on up to date. “People hate being sold to, but they love to buy”. True, right? Being too salesy or pushy does more harm than good. It gets prospects a little skeptical about your services, true to the popular saying - “When the deal is good, think twice.”The alternative approach that I find super effective is adding value to people's lives. With the influx of information in today's digital era, you have to stand out in how you deliver your message to get the attention of your TA. And that's best done by addressing their pain points or being truly customer-centric. You could be offering high-end services or selling top-tier products, but how you present them to your customer determines how you thrive or survive in the market. Once you build a good connection with your customers, you have loyal customers, and you have a sustainable business. How then do you increase your organic reach and grow your network?Search Engine Optimization (SEO)I love it when my great mentor, Meghan Grant, defines SEO as -“Writing for the Internet,” because indeed it is! Even as you write content to enrich your TA, it's crucial to consider how search engine algorithms work and optimize your content accordingly to rank higher on SERPs and drive more organic traffic to your website. By framing your content in a way that appeals to both human readers and search engines, you create a powerful online presence that takes you a step closer to your goals.Although there are many on-page and off-page factors that contribute to the overall SEO performance of a website, writing well-optimized content is the first step to success. That includes proper keyword research, correct keyword placement, use of images, bullet points, internal and external links, reasonable content length, and so much more. In case you need support in telling your business story and engaging your customers with insightful content, I'm happy to continue the conversation and see how we can together achieve more success. Talk to me and let's set the ball rolling.Email: traviseric17@gmail.comWebsite: www.optimalwebimpressions.comFiverr: www.fiverr.com/traviseric17