Inès Dupetit Email & Phone Number

Paris, Fr

Ville De Paris, Île-De-France, France

OPERATIONNEL :- Gestion des demandes liées au marketing opérationnel, produits ou communication- Activation des projets marketing clés (campagnes media, activations en point de vente, challenges vendeurs, GWP…)- Pilotage du budget trade marketing par marques et en assurer la bonne exécution avec le service Visual Merchandising- Développement d’outils trade marketing- Mise à jour des outils de formation; Référencements des nouveautés produits- Production des catalogues retail pour toutes les marques- Organisation d'évènements de communication.DIGITAL :- Gestion et suivi du respect des guidelines et la mise à jour des visuels (sites e-commerce et réseaux sociaux)- Gestion de tâches administratives (devis fournisseurs, saisie des commandes d’achat)- Élaboration de newsletters BtoB et assets marketing- Benchmarking - analyse de marché et veille concurrentielle.MARKETING D'INFLUENCE :- Portages pour le lancement des nouvelles collections- Relations avec les influenceurs via les agences de communication/RP- Mise en place de la stratégie d'influence, suivi et analyse des résultats- Suivi de l’application du plan média et des parutions presses- Suive des communiqués de presse

Paris

👩🏼‍💻 OPERATIONAL MARKETING: - Development of the brand and promotion strategy (online and offline), - Effective implementation of the sales strategy (market, product, positioning, distribution) - Follow-up of promotional operations via various online and offline media, - Development of creative briefs (tools, shooting), development and coordination with various service providers, - Organisation of communication events,- Participation in the organisation of trade fairs and salesmeetings, - Drafting and producing press kits, lookbooks and brandbooks, - Supervision of reports on the activities of each brand, - Activation of the strategy of the licensing brand in the market for distribution or licensed brands, - Participation in relations with the licensing brands, - Referencing of new products.📱 DIGITAL: - Participation in the creation and monitoring of TWC's institutional and merchant sites, and the associated marketing strategies, - Ensuring the webmastering of the site (updates, product/catalogue updates... ), - Development of models for e-commerce sites, - Online product referencing, - Management and monitoring of the production of packshots for own brands, - Community Manager: Management and follow-up of the Facebook and Instagram pages of own brands, - Elaboration of the monthly editorial planning, - Production of content (visuals, videos...), - Elaboration and follow-up of advertising campaigns and sponsored posts, - Follow-up of interactions with Internet users via the Facebook Business platform on the different social networks, - Elaboration of BtoC & BtoB newsletters, - Follow-up of trends and influencers on Instagram. 🆕 BRAND MANAGER SINCE MARCH 2022: - Follow-up of collections and product life cycle on own brands and distributions.

Paris, France

📌 TRADE MARKETING: - Participation in the implementation of event-based actions: Smallable, Le Bon Marché,- Follow-up of the implementation of POS and window displays in shops & corners,- Creation and implementation of merchandising plans for Galeries Lafayette, Citadium, Le Bon Marché,- Development of training and sales support tools: Brand Book,- Measurement and analysis of the impact of marketing operations on sell-in/sell-out, - Monitoring and control of the brand's implementation for a selection of key accounts (Paris and province, Belgium and Netherlands).📱 DIGITAL:- Community Manager of the Facebook page: follow-up of the monthly editorial planning and translation into French- Follow-up of interactions with Internet users via the Social Studio platform on the various social networks- Development of BtoC & BtoB newsletters- Monitoring of influencers on Instagram, TikTok, 21buttons,- Monitoring of brand image and marketing campaigns on the web, - Management of digital actions on e-commerce: 489% sell out VS LY when integrating an e-commerce shop in shop.📰 INFLUENCER MARKETING:- Earned media for the launch of new collections.- Relations with influencers via communication agencies/PR- Implementation of the influencer strategy, monitoring and analysis of results- Follow-up of the implementation of the media plan and press releases- Follow-up of press releases 🔍 BENCHMARKING :- Competitive intelligence and analysis, market research (Beachwear market). 🔗 COLLABORATIONS:- Implementation of partnerships & collaborations;▪️ Saint Laurent▪️ Happy Socks▪️ Mastermind▪️ Eastpak▪️ Vanessa Bruno▪️ New Era

Paris, France

Commercial internship - 6 months🧏🏼‍♀️ CUSTOMER SERVICE - Managing the relationship of an international clientele in a specific boutique in the luxury field,- Participation in the operational management of the After Sales Service,- Follow-up of ongoing repairs: recording of current repairs- Follow-up of the shipment to the manufacturer to the return of the item.

Nice, France

👩🏼‍💼 ADVICE & SALES:- Targeting the expectations of an international clientele,- Building customer loyalty (private party),- Specific sales arguments and techniques in the luxury field: Analysis and Conduct of the Commercial Relationship,- In charge of stock management, merchandising and restocking,- Contribute to the development of turnover and the achievement of objectives: Development project for the Armani Junior Business Unit ADVICE & SALES:- Targeting the expectations of an international clientele,- Building customer loyalty (private party),- Specific sales arguments and techniques in the luxury field: Analysis and Conduct of the Commercial Relationship,- In charge of stock management, merchandising and restocking,- Contribute to the development of turnover and the achievement of objectives: Development project for the Armani Junior Business Unit.

Master, Marketing & Communication

Bachelor’S Degree In Luxury Management

Bts In Commercial Units Management (2-Year Technical Degree)