Inès Eberena Email and Phone Number
Inès Eberena work email
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Inès Eberena personal email
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🌐 Global Marketing, Communications & Business Development Director with 18+ years of proven success in driving international growth across B2B & B2C landscapes.🌍 As a French and Canadian dual citizen, my career spans both North America and Europe, providing deep insights into EMEA and ALENA markets.🚀 Expertise Highlights:- Strategic Visionary: Driving impactful strategy and planning.- Project Maestro: Adept at project management and seamless team leadership.- Trade-Show Virtuoso: Executing standout trade-shows for maximum impact.💡 Versatile Skills:- Full-Spectrum Marketer: From traditional to digital, covering communications, advertising, content creation, event management, analytics, strategy and planning.- Business Dynamo: Proven track record in business development, PPL program management, and lead/demand generation.- Effective Communicator: Articulate and concise, skilled in bridging cross-functional teams for collaborative success.🌐 Multilingual Mastery:- Français: Ma langue maternelle.- English: Fluent.- Español: En casa se habla español cada dia🏢 Sectors: SaaS, IT, WMS, ERP, Security, Insurances, Telco, Financial Services & Banking, Manufacturing, and FMCG.🎯 Career Aspiration: Passionate about adding value, contributing, and perpetually learning.👨👩👦👦 Personal Touch: Juggling the joy of raising amazing 8-year-old twin boys and fueled by a love for Fitness and CrossFit!
Opal-Rt Technologies
View- Website:
- opal-rt.com
- Employees:
- 346
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Director - Global Marketing Communications And Sdr OperationsOpal-Rt TechnologiesMontreal, Qc, Ca
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Global Head Of Digital Experience & Regional Head Of North America Field MarketingGenerix May 2024 - PresentFrance, Fr- Lead the global website rebranding and redesign. Oversee global strategy for digital customer experiences through the website, driving innovation and optimization across all touchpoints.- Oversee regional field marketing efforts in North America, ensuring alignment with global campaigns , strategies, objectives and budget.- Collaborate with cross-functional teams and external agencies to integrate digital tools, analytics, and insights for enhanced customer experience & engagement.- Manage and mentor a diverse team, fostering a culture of creativity and data-driven decision-making to meet business goals. -
Director - Marketing & Business Development | Member Of The Executive CommitteeGenerix Jun 2022 - May 2024France, Fr- Lead Generation (MQLs; SQLs)- Business Development (Nurturing strategies; PPL Management; Partner Channel Development)- Campaign Management (digital and print): SEM, Digital advertising, Media planning- Webmastering (SEO Optimization; Website revamp, ongoing development and maintenance)- Webinars, Trade shows planning and execution (US and Canada)- Content creation (digital and print) including blogs, white papers, success stories, product brochures, infographics, videos etc.- Social media (organic and paid) strategy, planning and execution and content calendar management - PR strategy and promotion- Reporting and Analytics- Team Management up to Senior Manager level
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Senior Manager - Global Marketing & Digital Operations | Usa, Canada, EmeaGardaworld Sep 2021 - Jun 2022Saint-Laurent , Quebec, Ca- Develop and drive a strategic roadmap for digital initiatives optimization, KPIs analysis for marketing effectiveness based on business goals.- Execute daily management and performance optimization of digital marketing platforms. - Work in collaboration with brand team to implement digital awareness/acquisition solutions. - Work in collaboration with global marketing team and business units to provide optimized digital experience in various channels.- Manage media agency contracts, relationship and operations. Oversee agency priorities and manage budgets.- Develop, update, and deliver marketing operation process documentation when applicable so that it can be communicated and shared across the organization.- Research best practices & evaluate new tools to improve digital marketing results.- Analyze data related to opportunity conversions and campaign performance.- Proactively identify new opportunities for optimizations and testing. - Contribute on the technical side of business projects (website updates, SEO optimization, landing pages launches, email campaign deployment, SEM campaign launches).- Manage and track budgets to ensure all projects are completed within the allocated timeline and budget, as cost-effectively as possible.- Team Management up to Manager level -
Senior Manager - Marketing, Communication, Strategy & PlanningDesjardins Jun 2020 - Sep 2021Lévis, Québec, Ca- Develop and implement an integrated strategic marketing and communications plan for La Personnelle, Assurance de groupe.- Ensure brand development through research and testing.- Recommend, monitor and optimize brand campaigns and initiatives by working closely with internal teams, agencies, overseeing ideation and leading kick-off meetings.- Build strong relationships with agencies to implement brand standards and campaigns.- Be the first point of contact for the business line, coordinate and coach a team of marketing professionals, build and maintain cross-functional relationships with internal teams.- Centralize the measurement of business performance. Obtain key learnings, and develop best practices for strategy optimization. - Contribute and support digital (SEM, SEO), organic, paid social media and direct marketing initiatives.- Ensure the use of best practices, communication channels and budget to contribute to the overall profitability of the business line.- Team Management -
Manager - Digital Marketing & CommunicationsCreatech Jun 2019 - Jun 2020Montreal, Quebec, CaCreatech is a Bell Canada company.- Advise internal clients on digital marketing and communications strategies.- Advise the President, on social media personal branding presence.- Manage monthly Web Advisory Committees with business unit directors.- Supervise and coordinate work with internal teams from content creators to business unit experts.- Manage, maintain, optimize and monitor the performance of the corporate website.- Supervise and coordinate the integrated SEO, SEM and Marketing automation strategies.- Manage the annual content creation and social media calendar.- Manage work, transactions and budgets with external suppliers.- Team Management -
Specialist - Marketing & CommunicationsBell Jan 2014 - Jun 2019Montreal, Quebec, Ca- Lead the marketing & communications acquisition strategies for residential services. - Manage direct, email, social, display and SEM targeted campaigns. - Manage projects from briefing to execution with internal cross-functional and agency teams. - Produce reports to measure the online sales channel growth. -
Account Manager - Relational MarketingDig Montréal Feb 2013 - Jan 2014- Advise National Bank of Canada on direct marketing strategies (mailing, email, digital) to meet objectives. - Work with our internal studio and production teams to develop and execute tactics.- Manage projects, deadlines, budgets and approvals. - Build and maintain strong working relationships with clients.
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Project Manager - Direct Marketing (Canada, Usa)Yves Rocher North America Inc. Aug 2011 - Feb 2013Issy-Les-Moulineaux, Île-De-France, Fr- Plan, execute and report on direct marketing campaigns targeting existing clients.- Support strategic planning and product launches.- Recommend new strategies, A/B testing and optimizations to improve campaign results. - Work with internal and externals teams to coordinate project delivery. -
Assistant Manager - International MarketingTraxon Technologies Europe Gmbh (An Osram/Siemens Company) Sep 2010 - Aug 2011Shatin, Hk- Support the creation and deployment of marketing campaigns. - Support the organization of national and european events (Euroshop, Building KnowLEDge).- Work on several communication tools (press releases, newsletters, e-mail blasts).- Translate marketing collateral including catalogues, brochures and project showcases. -
Coordinator - International Trade Marketing & Event Management (Emea)Puma Ag Global Headquarters Apr 2010 - Sep 2010Herzogenaurach, De- Support and assist trade fairs, key account and PR events. - Support creation of the EEA product catalogue design and layout.- Communicate and coordinate within relevant national or international departments and agencies. -
Coordinator - Ecommerce & MarketingMettler-Toledo International, Inc Sep 2008 - Oct 2009Greifensee, Ch- Support the deployment of eCommerce, marketing and communication growth hacking campaigns. - Support the organization of national and international events (CFIA, InterPack).- Plan and execute e-mail tactics. - Report on online lead generation. -
Specialist - Sales And MerchandisingMango Sep 2005 - Oct 2007Palau Solità I Plegamans, Barcelona, Es
Inès Eberena Skills
Inès Eberena Education Details
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Mba EsgInternational Business -
Paris School Of BusinessInternational Business Management
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Ascencia Business SchoolMarketing & Communications
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Ifcv - Formations En AlternanceManagement Des Unités Commerciales
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Lycée Jean Monnet De Crépy-En-ValoisSciences Économiques Et Sociales.
Frequently Asked Questions about Inès Eberena
What company does Inès Eberena work for?
Inès Eberena works for Opal-Rt Technologies
What is Inès Eberena's role at the current company?
Inès Eberena's current role is Director - Global Marketing Communications and SDR Operations.
What is Inès Eberena's email address?
Inès Eberena's email address is in****@****ins.com
What schools did Inès Eberena attend?
Inès Eberena attended Mba Esg, Paris School Of Business, Ascencia Business School, Ifcv - Formations En Alternance, Lycée Jean Monnet De Crépy-En-Valois.
What skills is Inès Eberena known for?
Inès Eberena has skills like Customer Acquisition, Targeted Advertising, Direct Marketing, Project Management, Event Driven Marketing, Communication, Digital Marketing, Strategic Marketing, Crm, Strategy, Account Management, Email Marketing.
Who are Inès Eberena's colleagues?
Inès Eberena's colleagues are Jean Bélanger, Manon Dégarie, Mathieu Mayer-Girouard, Jayme Lee, Muhammad Ehsaan, Yassine Hdouri, Ing., Sandra De Almeida E Sousa.
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