Inès Eberena Email & Phone Number

Montreal, Qc, Ca

France, Fr

- Lead the global website rebranding and redesign. Oversee global strategy for digital customer experiences through the website, driving innovation and optimization across all touchpoints.- Oversee regional field marketing efforts in North America, ensuring alignment with global campaigns , strategies, objectives and budget.- Collaborate with cross-functional teams and external agencies to integrate digital tools, analytics, and insights for enhanced customer experience & engagement.- Manage and mentor a diverse team, fostering a culture of creativity and data-driven decision-making to meet business goals.

France, Fr

- Lead Generation (MQLs; SQLs)- Business Development (Nurturing strategies; PPL Management; Partner Channel Development)- Campaign Management (digital and print): SEM, Digital advertising, Media planning- Webmastering (SEO Optimization; Website revamp, ongoing development and maintenance)- Webinars, Trade shows planning and execution (US and Canada)- Content creation (digital and print) including blogs, white papers, success stories, product brochures, infographics, videos etc.- Social media (organic and paid) strategy, planning and execution and content calendar management - PR strategy and promotion- Reporting and Analytics- Team Management up to Senior Manager level

Saint-Laurent , Quebec, Ca

- Develop and drive a strategic roadmap for digital initiatives optimization, KPIs analysis for marketing effectiveness based on business goals.- Execute daily management and performance optimization of digital marketing platforms. - Work in collaboration with brand team to implement digital awareness/acquisition solutions. - Work in collaboration with global marketing team and business units to provide optimized digital experience in various channels.- Manage media agency contracts, relationship and operations. Oversee agency priorities and manage budgets.- Develop, update, and deliver marketing operation process documentation when applicable so that it can be communicated and shared across the organization.- Research best practices & evaluate new tools to improve digital marketing results.- Analyze data related to opportunity conversions and campaign performance.- Proactively identify new opportunities for optimizations and testing. - Contribute on the technical side of business projects (website updates, SEO optimization, landing pages launches, email campaign deployment, SEM campaign launches).- Manage and track budgets to ensure all projects are completed within the allocated timeline and budget, as cost-effectively as possible.- Team Management up to Manager level

Lévis, Québec, Ca

- Develop and implement an integrated strategic marketing and communications plan for La Personnelle, Assurance de groupe.- Ensure brand development through research and testing.- Recommend, monitor and optimize brand campaigns and initiatives by working closely with internal teams, agencies, overseeing ideation and leading kick-off meetings.- Build strong relationships with agencies to implement brand standards and campaigns.- Be the first point of contact for the business line, coordinate and coach a team of marketing professionals, build and maintain cross-functional relationships with internal teams.- Centralize the measurement of business performance. Obtain key learnings, and develop best practices for strategy optimization. - Contribute and support digital (SEM, SEO), organic, paid social media and direct marketing initiatives.- Ensure the use of best practices, communication channels and budget to contribute to the overall profitability of the business line.- Team Management

Montreal, Quebec, Ca

Createch is a Bell Canada company.- Advise internal clients on digital marketing and communications strategies.- Advise the President, on social media personal branding presence.- Manage monthly Web Advisory Committees with business unit directors.- Supervise and coordinate work with internal teams from content creators to business unit experts.- Manage, maintain, optimize and monitor the performance of the corporate website.- Supervise and coordinate the integrated SEO, SEM and Marketing automation strategies.- Manage the annual content creation and social media calendar.- Manage work, transactions and budgets with external suppliers.- Team Management

Montreal, Quebec, Ca

- Lead the marketing & communications acquisition strategies for residential services. - Manage direct, email, social, display and SEM targeted campaigns. - Manage projects from briefing to execution with internal cross-functional and agency teams. - Produce reports to measure the online sales channel growth.

- Advise National Bank of Canada on direct marketing strategies (mailing, email, digital) to meet objectives. - Work with our internal studio and production teams to develop and execute tactics.- Manage projects, deadlines, budgets and approvals. - Build and maintain strong working relationships with clients.

Issy-Les-Moulineaux, Île-De-France, Fr

- Plan, execute and report on direct marketing campaigns targeting existing clients.- Support strategic planning and product launches.- Recommend new strategies, A/B testing and optimizations to improve campaign results. - Work with internal and externals teams to coordinate project delivery.

Shatin, Hk

- Support the creation and deployment of marketing campaigns. - Support the organization of national and european events (Euroshop, Building KnowLEDge).- Work on several communication tools (press releases, newsletters, e-mail blasts).- Translate marketing collateral including catalogues, brochures and project showcases.

Herzogenaurach, De

- Support and assist trade fairs, key account and PR events. - Support creation of the EEA product catalogue design and layout.- Communicate and coordinate within relevant national or international departments and agencies.

Greifensee, Ch

- Support the deployment of eCommerce, marketing and communication growth hacking campaigns. - Support the organization of national and international events (CFIA, InterPack).- Plan and execute e-mail tactics. - Report on online lead generation.

Palau Solità I Plegamans, Barcelona, Es

Master Of Business Administration - Mba, International Business

Master'S Degree, International Business Management

Bachelor'S Degree, Marketing & Communications

Brevet De Technicien Supérieur, Management Des Unités Commerciales

Baccalauréat, Sciences Économiques Et Sociales.