Ines K. Cha Email and Phone Number
As Head of Content Applications & Partner Engagement (CAPE), Japan at Amazon, I am responsible for leading the business development team, the marketing team and the operations team that develop, negotiate and strengthen strategic partnerships with key content partners and app developers across games, apps and video for Amazon devices. I have over 20 years of experience in leading regional and global teams, developing strategic partnerships and launching products tailored for different markets in the entertainment and technology industry and am passionate about connecting the dots via technology and leadership to bring positive changes in the lives of people. I have an MBA with distinction from the University of Bath and a BA from Yonsei University. I’m also a native-level tri-lingual in English, Japanese, and Korean, who deeply enjoys working with diverse and talented people across the digital media, gaming, and TV/film sectors and across the globe. My goal for the past 12.5 years at YouTube was to empower creators and audiences with the best content and experiences on YouTube and now at Amazon, I have a new mandate to deliver the best-in-class content and experiences to our partners across multiple Amazon devices through 3rd party partnerships and developer support.
Amazon
View- Website:
- amazon.com
- Employees:
- 734811
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Country Manager, Content Applications And Partner Engagement (Cape), JapanAmazonTokyo, Jp -
Head Of Content Applications & Partner Engagement (Cape), JapanAmazon May 2024 - PresentSeattle, Wa, UsThe Content & App Partner Engagement (CAPE) team manages the global portfolio of third party (3P) app and game developers worldwide that distribute content on Amazon branded and 3P devices with screens (Fire TV, Fire Tablets, Mobile Devices via Amazon Appstore) and my key responsibilities include:- Lead and develop high performing partnerships team, marketing team and operations team that oversee/support a portfolio of key partners and develop/negotiate/strengthen partnerships- Work closely with engineering/product teams to identify, evaluate and launch new features within the JP marketplace in the way that is locally-tailored to meet Japan’s specific needs- Drive innovation, maintain high bars on everything the company does as a leader and deliver the best-in-class content and experiences to our partners across multiple Amazon devices through 3rd party partnerships and developer support. -
Head Of Creator Ecosystem & Tv Partnerships, JapanYoutube Sep 2022 - May 2024San Bruno, Ca, Us- Develop/execute country strategies to grow the healthy and robust creator ecosystem by overseeing and aligning four key verticals (Top creators, Gaming, Pubic Figures, Talent agencies)- Develop/execute country strategies to strengthen TV partnerships and accelerate the growth of TV content on YouTube- Develop and maintain strong direct relationships with key partners in above verticals through joint business plans, tentpole projects, strategic deals and product launches- Lead a strong team of experts working on various key verticals to execute against our mandates and tailor go-to-market strategies that are tailored made for Japan- Work closely with xfn teams and product team to design and launch products tailored for Japan -
Head Of Creator Ecosystem, Youtube, JapanYoutube Jun 2021 - Sep 2022San Bruno, Ca, Us- Develop/execute country strategies to grow the healthy and robust creator ecosystem by overseeing and aligning four key verticals (Top creators, Gaming, Pubic Figures, Talent agencies)- Develop and maintain strong direct relationships with key partners in above verticals through joint business plans, tentpole projects, strategic deals and product launches- Lead a strong team of experts working on various key verticals to execute against our mandates and tailor go-to-market strategies that are tailored made for Japan- Work closely with xfn teams and product team to design and launch products tailored for Japan -
Head Of Top Creators, Public Figures And Gaming Partnerships At Youtube, ApacYoutube Nov 2018 - Jun 2021San Bruno, Ca, Us- Develop/execute regional strategies to grow the healthy and robust creator ecosystem by overseeing and aligning four key verticals (Top creators, Gaming, Pubic Figures, Talent agencies)- Develop and maintain strong direct relationships with key partners in above verticals through joint business plans, tentpole projects, strategic deals and product launches- Directly manage a regional team working on various key verticals as well as dotted-lines across the region to execute against our mandates and tailor go-to-market strategies per market- Work closely with xfn teams and product team to design and launch products tailored for APAC -
Head Of Gaming Content & Partnerships, Youtube, ApacYoutube Apr 2015 - Oct 2018San Bruno, Ca, Us- Develop and execute regional strategies to grow the gaming content in APAC.- Develop and maintain strong direct relationships with top game publishers/developers as well as top YouTube creators.- Provide direct ongoing support to partners and liaise internally with other teams to secure specialized support as needed.- Produce analyses and recommendations to optimize performance as part of regular review cycle with managed partners.- Communicate key partner metrics and develop account plans for presentation to YouTube management.- Develop, plan and implement projects and initiatives to enhance overall gaming creator experience and results. -
Head Of Partner Training & Education, Youtube, ApacYoutube Apr 2013 - Mar 2015San Bruno, Ca, Us- Lead coordination of regional training programs including communications to participants and instructors, coaching subject matter experts in facilitating live sessions, and contributing to a maintenance strategy for existing and new modules as well as leading one of our major global projects such as liaisons with film schools, franchise of training materials or development of a scalable eLearning platform.- Conduct parts of the training program via instructor-led programs or as part of a scalable e-delivery platform as well as train the trainer programs and define an evaluation and development plan for adjunct training faculty.- Scale the program through formal and informal localization efforts and measure impact through reporting on certification and self-serve program results; employ innovative instructional design techniques for both ILT and blended web-based training approaches.- Continue to drive the next level of the program by conducting job-task analysis across various parts of the YouTube business organization to help define the key skills, behaviors and knowledge required for scalable success on YouTube.- Develop learning objectives based on interviews and facilitated sessions with key stakeholders from across YouTube and selected partner organizations. -
Senior Strategist, Partner Acquisition & Management, Youtube, ApacYoutube Jan 2012 - Mar 2013San Bruno, Ca, Us- Develop/execute proactive acquisition strategies for Korea across all verticals both high-touch and at scale as well as provide management support for the top-tier partners to grow the market -
Contracts Manager, Sales Support & Readiness, Sales OperationsApple Inc. Apr 2011 - Dec 2011Cupertino, California, Us- Prepare/administer sales agreements consistent with global standards and lead contract readiness through a tight collaboration with sales, legal and finance teams -
Associate ProducerPlaystation Sep 2008 - Sep 2009San Mateo, California, UsA world-class video game company and a full subsidiary of Sony, widely known for its worldwide hit game console 'PlayStation' Business planner (International Relations& Business planning)- Oversaw licensing in/out of IP with high potential from/to third parties and x-regional offices internally as well as developed launch plans through xfn collaborations -
International Licensing ManagerEnterbrain, Inc. May 2005 - Jul 2008A leading publisher of video games, game-informative magazines and other entertainment-related books and also a most-credited marketing data provider on Japan's interactive entertainment industryManager (International licensing and sales)- Oversee international licensing for key content from/to the world-class gaming and book publishers as well as own marketing plans and budgeting
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Acquisition ManagerTcast(E-Channel) Jan 2003 - Feb 2005TCAST (Formerly known as e-channel), Seoul Korea 2003 - 2005 A leading cable TV company currently operating 8 different channels in Korea, including FOX channel, FOXlife and Cine-cube.Acquisition Manager (TV Show Purchasing)- Managed purchasing TV shows from overseas distributors all over the world, including Warner Bros., Fox TV, Sony Pictures Entertainment, BBC and National Geography and owned marketing/PR planning for the purchased shows
Ines K. Cha Education Details
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University Of BathBusiness Administration -
University Of CambridgePolitical Science And Government -
Yonsei UniversityMass Communication/Media Studies
Frequently Asked Questions about Ines K. Cha
What company does Ines K. Cha work for?
Ines K. Cha works for Amazon
What is Ines K. Cha's role at the current company?
Ines K. Cha's current role is Country Manager, Content Applications and Partner Engagement (CAPE), Japan.
What schools did Ines K. Cha attend?
Ines K. Cha attended University Of Bath, University Of Cambridge, Yonsei University.
Who are Ines K. Cha's colleagues?
Ines K. Cha's colleagues are Nandini Sharma, Thasni Rashi, Emmanuel Nana Owusu Asante, Monu Jaiswar, Kacpee Piekut, Roshani Upadhyay, Shivani Kosana.
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