Ines Richter

Ines Richter Email and Phone Number

Member at UP THERE, EVERYWHERE @ UP THERE, EVERYWHERE
ase, vasternorrlands lan, sweden
Ines Richter's Location
Berlin, Berlin, Germany, Germany
Ines Richter's Contact Details

Ines Richter work email

Ines Richter personal email

n/a
About Ines Richter

I offer over 20 years experience in and passion for brand development and have worked on brands targeting a B2C and a B2B target and offering products ranging from FMCG to industrial brands. My services as a consultant include qualitative target group and design research, brand positioning, brand architecture, concept development and innovation processes as well as analysis of trends in visual codes and semiotics that enable a design strategy.I partner up directly with clients as well as brand strategy, design and research agencies.Further, 10 years of education in the US and my international experience have lead to me offering English coaching to professional leaders and groups in order to improve language skills and confidence. And I develop and translate business content for brands in English.

Ines Richter's Current Company Details
UP THERE, EVERYWHERE

Up There, Everywhere

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Member at UP THERE, EVERYWHERE
ase, vasternorrlands lan, sweden
Website:
upthereeverywhere.com
Employees:
165
Ines Richter Work Experience Details
  • Brand And Research Consultancy
    Freelancer
    Brand And Research Consultancy May 2014 - Present
    Berlin Area, Germany
    Selected Projects:Beauty Brand: Semiotic Analysis of emerging codes in hair, skin and oral careFMCG Packaged Goods Brand: Brand Identity, Portfolio Architecture, Product Innovations, Consumer ResearchGlobal Airplane Manufacturer: B2B and B2C target group explorations and concept development for a new flight class in the Chinese market; concept exploration and adaptationSaddle Manufacturer: consumer exploration of e-bike usage, drivers and barriers as well as saddle peculiarities on e-bikes; concept development for an e-bike saddleGlobal Fashion Power House: design process adaptation to heighten design impact and value; B2B interviews with internal stakeholders and design expertsGlobal TV Network: qualitative assessment of a new TV format for childrenSupermarket Discounter: international implementation of their re-designBusiness Development support for design agency: opportunity management, strategic processes, team set-ups, budget calculationsEnglish language Coaching of a DAX COO Translation of the content of a travel website
  • Up There, Everywhere
    Member
    Up There, Everywhere Oct 2020 - Present
    Hamburg, Germany
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  • Signature Places Services Sps Gmbh
    Co-Concept Developer, Editor, Translator
    Signature Places Services Sps Gmbh Sep 2015 - Present
    Berlin, Germany
    Signature Places is the curated content community that connects travel and design lovers with destinations, places, architects, designers and their products.
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  • Lothar Böhm Gmbh
    Client Service & Strategy Director
    Lothar Böhm Gmbh Sep 2012 - May 2014
    Hamburg Area, Germany
    Responsible for Category, Brand & Consumer Analysis, Design Research, Innovation Processes, Design Strategy, Visual Analysis, Semiotics
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  • Sturm Und Drang Gmbh
    Senior Brand Strategist
    Sturm Und Drang Gmbh Sep 2007 - Sep 2012
    Hamburg Area, Germany
    I head the international innovation, insights and brand development projects at STURM und DRANG in order to support and build a prosperous future for global brands. My areas of expertise include beauty, insurance, pharma and FMCG.
    View
  • Metadesign
    Regional Director
    Metadesign 2000 - 2007
  • Allianz
    Senior Strategist | Freelancer
    Allianz 2003 - 2005
    Global Design Research of new Allianz Corporate DesignDevelopment of Product Innovation Process

Ines Richter Skills

Brand Development Customer Insight Brand Management Brand Architecture Strategy Fmcg Corporate Branding Strategic Communications Market Research Consumer Behaviour Consumer Insight Integrated Marketing Brand Equity Marketing Research Design Strategy

Ines Richter Education Details

Frequently Asked Questions about Ines Richter

What company does Ines Richter work for?

Ines Richter works for Up There, Everywhere

What is Ines Richter's role at the current company?

Ines Richter's current role is Member at UP THERE, EVERYWHERE.

What is Ines Richter's email address?

Ines Richter's email address is ir****@****rang.de

What schools did Ines Richter attend?

Ines Richter attended The University Of Georgia.

What skills is Ines Richter known for?

Ines Richter has skills like Brand Development, Customer Insight, Brand Management, Brand Architecture, Strategy, Fmcg, Corporate Branding, Strategic Communications, Market Research, Consumer Behaviour, Consumer Insight, Integrated Marketing.

Who are Ines Richter's colleagues?

Ines Richter's colleagues are Karlson Montenegro, James Budde, Alex Russell, John T., Kim Caldwell, Ab Cdef, Erin Wilhelme.

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