Responsible of the direction and development of all women related products within the brand Building of range plans based on market research and strategic planOverlooking of design directions Developing of product ranges in close partnership with manufacturer in Portugal, China and India Development of product and assortment strategies Planning of… Show more Responsible of the direction and development of all women related products within the brand Building of range plans based on market research and strategic planOverlooking of design directions Developing of product ranges in close partnership with manufacturer in Portugal, China and India Development of product and assortment strategies Planning of Product lines to follow trends in the market Defining pricing strategies to meet company targets Market/ competitor analysisInvolvement in all stages of development from manufacturer briefing till productionClose work with sales agents e.g. providing sales tools, sales presentations Show less

Relaunch of the Luxury Swiss Skiwear Brand Jetset under the creative direction of Michael MichalskyDefining and overlooking of a product range that insure a successful relaunch in terms of all aspects from commercial to luxury segmentClose work with the design team under the leadership of Michael Michalsky to define the design directionResponsible to find and work with new manufacturer and suppliers in Europe to make sure the collection is manufactured at the highest standards and… Show more Relaunch of the Luxury Swiss Skiwear Brand Jetset under the creative direction of Michael MichalskyDefining and overlooking of a product range that insure a successful relaunch in terms of all aspects from commercial to luxury segmentClose work with the design team under the leadership of Michael Michalsky to define the design directionResponsible to find and work with new manufacturer and suppliers in Europe to make sure the collection is manufactured at the highest standards and qualityOverlooking all stages of development e.g. material development, prototype and sample fittings and commenting, production checkDefining of a pricing structure that meets the company requirements to ensure the gross marginWork in close relationship with the Jetset Brand to align Brand requirementsPreparation of sales tools e.g. line sheets, product presentations, photo shoot attendance and support Show less

Establish of a new streetwear and performance collection for the Fnatic fans and the team playersElaborate go to market plansProvide network to find relevant product designers Work with Product/Fashion Designer on range designUtilise network for strategic partnerships. (factories, suppliers, designers) Streamline Supply Chain. Overlooking of all stages of development from design to sales samplesPrice negotiation with manufacturer and suppliers to achieve a… Show more Establish of a new streetwear and performance collection for the Fnatic fans and the team playersElaborate go to market plansProvide network to find relevant product designers Work with Product/Fashion Designer on range designUtilise network for strategic partnerships. (factories, suppliers, designers) Streamline Supply Chain. Overlooking of all stages of development from design to sales samplesPrice negotiation with manufacturer and suppliers to achieve a competitive pricing structure Show less

Overlooking and managing of Michalsky Mens collection. Establishing of the new Michalsky Mens Sports Look.

In charge of Design Collaborations with external partners.Creating and managing in close relationship with Kappa China a commercial Streetwear collection for the Chinese market. Developing and launching of a high end bag’s collection for Intel.

Established in close relationship with design the first Michalsky women's collection. Responsible for planning and development of all women's related products to achieve gross margin. Work close with Sales Agencies in the show rooms to sell in the collection.

Development of product, marketing and assortment strategies for the Metro and Fashion apparel product lines. Responsible for delivering product that helps achieve revenues, gross margin, inventory levels, and profit contribution.Development of a line strategy that resonates with the global market and develop market specific product where appropriate. Planning of Product lines and lead development to achieve product, market, business and organisational goals which also advance… Show more Development of product, marketing and assortment strategies for the Metro and Fashion apparel product lines. Responsible for delivering product that helps achieve revenues, gross margin, inventory levels, and profit contribution.Development of a line strategy that resonates with the global market and develop market specific product where appropriate. Planning of Product lines and lead development to achieve product, market, business and organisational goals which also advance company-wide brand goals. Responsible for ensuring that Design meet Brand objectives and preparing of design briefs. Understanding of individual market needs through ongoing communication with the field and market visits to reinforce the line plan strategy.
 Close liaison with Sales Teams on market feedback, a valuable source of information, facilitating the definition of market needs which can be integrated into Concept Briefs for forthcoming seasons. Category and Range presentation both internally and externally (Global Marketing Meetings, Launches, etc.). Show less

Delivery and implementation of the product-category-plan across product, price, promotion and market positioning to deliver volume, margin and equity targets within the Levi’s sub-brand. Development of line strategy with Assistant Brand Manager and briefing Design Team
. Ongoing communication with Marketing to ensure the accurate delivery of information and sales tools for the Line book and imparting presentation briefs to agencies for advertising. Updating system with all product… Show more Delivery and implementation of the product-category-plan across product, price, promotion and market positioning to deliver volume, margin and equity targets within the Levi’s sub-brand. Development of line strategy with Assistant Brand Manager and briefing Design Team
. Ongoing communication with Marketing to ensure the accurate delivery of information and sales tools for the Line book and imparting presentation briefs to agencies for advertising. Updating system with all product component information and liaising with garment engineers in fit sessions to ensure prioritisation in order of commercial sample / bulk production deadlines. Market research to understand individual market needs.
 Determining product mix based on sales analysis (number of styles per season, colours per style, quantity per style). Liaising with Design, Assistant Brand Manager and sometimes Merchandising Managers to decide which styles will be selected or dropped. Price negotiating during development trips with contractor / fabric mills to ensure profitability and target margin .Line presentation to European & Middle East sales teams. Show less

Working on the ICD (Industrial Clothing Division) line that successfully integrated wearable electronics into clothing achieving international press recognition.

Junior PM on guys line assisting with all aspects of production, pattern making & prototype review. Development of the new girls line ‘Irie Fine Line’ responsible for design, trend analysis, pattern making, fabric sourcing through to production in Portugal & Turkey.