Marketing Program Manager
CurrentAs a Marketing Program Manager at Arrow, I manage marketing budgets ranging from $10K to $150K per quarter for key vendors like HPE, Huawei, Splunk, Commvault and Keysight. My role involves developing and executing marketing strategies aligned with both Arrow’s and vendors’ objectives, running digital campaigns, creating marketing content, and driving co-marketing actions.• Manage marketing budgets for vendors, ensuring alignment with business objectives.• Develop and execute digital campaigns (social media, email, etc.) and create content (white papers, videos, infographics).• Support reseller recruitment and lead generation, following up with sales teams.• Plan and coordinate events, including budget management and logistics.• Measure and report on campaign performance (ROI and KPIs).• Oversee Arrow’s social media presence (LinkedIn, Twitter, YouTube).• Collaborate with teams across EMEA to launch regional campaigns.
