Performance Marketing of User Acquisition strategy; budgeting, optimization, and reporting for Latin American countries. Working closely with CRM and Customer Retention teams to create joint digital campaigns. Incremental tests and analysis. A/B testing. Customer Lifetime Value & Funnel Analysis. Web to App/Desktop to Mobile cross device strategies. SEM & SEO. Managed 1 (one) employee involved in campaign optimization and Ads performance.

Planification of the digital marketing strategy; content creation, calendarization, budgeting, and events. Influencer & Affiliate Marketing. Responsible for the launch of the new e-commerce website. Support to the CRM team. Brand Marketing Development, PR, and Online Media Communications. CSR: Recycle and Reuse Internal Program with waste from lenses. Corporate and Social Event Organizations; new season and product launch, summer tours. Supervised a team of 2 (two) employees involved in content creation for social media and community management.

I was responsible for internal and external communications; newsletter, continue and improve the relationship with the Chamber of Commerce, and Embassies. Among other tasks, I created and updated the content of the website in a weekly basis, and implemented Social Responsibility programs. In charge of organizing webinars about perspectives and inclusion in the corporate work environment, from a legal point of view.

TECHO is a non-profit organization that seeks to build a fair, integrated, and poverty-free society. I was in charge of organizing all the fundraising events, by leading a group conformed by ten volunteers.

Mandharina was a small-business dedicated to selling home-made gluten-free products. I negotiated with a well-known franchise to sell my products in all it´s seven stores. I was responsible for cooking, taking orders and distributing; for the finance and accounting; and also for promoting Mandharina as a brand in social media.