Inês Dantas Coelho Email & Phone Number

Lisbon, Portugal

Lisbon, Pt

Lisboa, Lisboa, Pt

Responsible for the development of new channel Digital B2C, Growth and Care1. Guarantee the development of new digital products based on the analysis gathered2. Guarantee that all our products provide the perfect customer experience in the market>> Analysing customer journeys>> Analysing predictive data>> Study and change the actual product to meet the customer's needs3. Increase the growth of our products, adapting and develop our offer continuously using agile methodology3. Create and develop our APP and guarantee that this new challenge meets the customer expectations and makes parts of the digital journeys4. Create a communication strategy: inbound, paid media (search and social)

Lisboa, Lisboa, Pt

Working with the Digital Transformation teams I am responsible for the Digital Growth Strategy of CTT - Correios de Portugal and its digital products. Managing a team of three this area is responsible for building and developing the digital footprint of the company and all digital products for B2B or B2C segments, aiming to increase its revenue on both digital and physical channels. In detail: 1. Guarantee the Growth of all CTT digital products both on B2C and B2B products analyzing customer adoption and journeys based on analytical tools in order to improve sales: >> Study and enhance costumer journeys according to CTT personas>> Identify new possible features, testing and launching on the market>> Analyzing results >> Improve communication2. Guarantee, in dual responsibility with the Care Department, that the CTT website is the main entrance door for all our customers (B2B and B2C):>> SEO strategy>> Continuous update of the site's promotional areas, according to the company priorities>>Guaranteeing the CTT brand look n' fell throughout all digital communications >> In duality with the Communication Department - setting up Always on campaigns, building a sustainable digital footprint>> Support for all digital campaigns managed by the communication department2. Building an inbound omnichannel strategy, impacting clients on several channels:>> CTT email mkt strategy, centralizing all communication in one central hub - scheduling, defining highlights according to the site promotion calendar, managing different BD's, etc>> Strategy to enlarge the email subscribers>> Video, blog and other inbound channels that will complement our inbound strategy3. Building a digital data collection and reporting based on predictive analytical using a combination of tools to create and consolidate a general dashboarding.4. Introduction to Agile methodology for product development

Lisboa, Portugal, Pt

This Post graduation in Digital Strategy: Strategy, Management and Online Growth has, as its goal, to be the top executive program in Portugal in Digital Marketing.This program has a total of 188, 144 academic and 36 dedicated exclusively to practical cases. The students will learn about:- Planning & Development- Digital Marketing- Social Marketing- Inbound Marketing- Growth Marketing- Marketing Plan

Lisboa, Pt

Digital Strategy Trainer for the Digital Marketing ProgrammeThe Lisbon Digital School is a professional school certified by the DGERT and exclusively dedicated to Digital Marketing in its online and presential courses.

Mountain View, Ca, Us

Responsible for the second day of the Google Digital Atelier in PortugalProgram: Online Presence | SEO | SEM | Web Analysis | Social Media | Digital Marketing Strategic Plan| Mobile

Lisboa, 1649-023, Pt

Part of the Communication and Marketing Department of the Universidade Católica Portuguesa, I'm responsible for the coordination of all digital matters and for developing and implement the Digital Strategy according to the global MKT n' Communication strategy.Managing a team of 2 digital professionals, the department is responsible for developing and implementing a 360º Digital Strategy, considering:Defining and building the UCP Digital footprintDevelop and integrate the brand’s Digital positioningDevelop the strategy to capture the clients attention on the acquisition, reach, act and loyalty path.Definition of all smart goals and KPI’sDevelop and implement the digital strategy concerning all digital channels, namely:Websites strategySocial Media strategySEM strategySEO strategyGoogle Analytics strategy and set upAffiliationInfluencersReporting

Lisboa, Lisboa, Pt

Constructing an E-commerce Strategy that guarantees that all SANA Hotels are distributed online, on direct and indirect distribution. Managing a team of 3 people, I'm responsible for: - Management of all B2C and B2B OTA's, guaranteeing that SANA Hotels are distributed in all markets and Channels with the correct conditions and pricing.- Responsible for the price parity management- Responsible for the construction of special promotions and online management (on direct & indirect channels), finding solutions to capitalize our direct channel- Responsible for the partner's relation with SANA Hotels (trimestral meetings for renegotiations and result analysis)- Responsible for the department's budget and Sales Analysis to the CEO- Responsible to overview all the information available online- Responsible for contracting new partners and analysing new offers- Responsible for the relation with the hotels, concerning Digital and E-commerce resultsResponsible for Digital Strategy 360º of SANA Hotels group and each individual hotel:SEO and SEM strategiesGoogle analytics and GTM Responsible Facebook ads and Facebook Insights ManagementResponsible for web 2.0 brand awareness strategy and APP's: Hotel DigitalizationResponsible for the online customer service platforms and strategy for hotels and its restaurantsSocia Media Strategy: community management, response to complaints, doubts, analysis of the KPI's and balance scorecardManagement of the SANA's and its hotels' websites: A/B tests, navigation design and path, update and main editor of the main contribution areas Management of all SEM advertising campaigns for Portugal, Angola, UK, France, Spain Management of affiliation processManagement of online partnershipsMarket & Consumer StudiesResponsible for all internal web campaign for commercial promotion and brand engagement (game platforms, information, newsletters)Responsible for online strategy of all new projects in restaurant and hotel business area

Croix, Lille, Fr

Digital Brand Reputation and online communication Management for External, Institutional and Internal ClientEXTERNAL CLIENT- Responsible for the navegation & design of the corporative website www.auchan.pt- Responsible for the social media channels strategies like: Linkedin and Facebook.- Social Media Community Manager- Responsible Facebook ads and Facebook insights Management- Responsible for web 2.0 brand awareness strategy and APP'sINTERNAL CLIENT- Responsible for the internal Social Network "entre nós": A/B tests, navigation design and path, evaluation of the information submited, update and main editor of the main contribution areas (news, foruns, etc)- Responsible for the costumer service of the internal web platforms: response to complaints, doubts, analysis of the KPI's and balance score card- Responsible for the brand promotion and increase sales by internal consumers on the online and offline platfoms- Responsible for the innovation programme "Creative Attitude" for Workers: concept creation, IT development, idea path and development, implementation in store (Design Thinking strategy)- Responsible for corporate Intranet navegation, design and update and graphic/text edition- Responsible for the creation and concept of the new intranet: 360º projet form design of the platform from scratch (hearing the costumer need) to the constrution of the tutorial lauching programe - Responsible for the creation and concept of the new internal working online portal-responsible for all internal web campaign for commercial promotion and motivation (game platforms, information,internal newsletters)- Responsible for events management with online broadcasting: connecting 32 stores with online seminars

Issy-Les-Moulineaux, Paris Region, Fr

SEO and SEM strategiesManagement of Social networks business accountsManagement of the brands' websites (Accorhotels.com, ibis, Mercure, Novotel, Sofitel)Management of all (national and international) advertising campaigns and its development in the web 2.0 and 3.0 environmentOnline marketing startegy in 3rd party websites and internal websitesManagement of affiliation processManagement of partnerships and outdoors visibilityMarket & consumer national studiesManagement support to the extranet links (booking, gullivers, etc)Management support to the partnerships processesManagement support to national reports

Porto Salvo, Pt

Responsible for the telemarketing Team - goals and managementResponsible for market studies and segmentationResponsible for events organizationE-MarketingKPI analysis

Responsible for all the consulting projects related to the bank. clients: Air Luxor, Mirpuri HoldingsResponsible for segmentation, costumer sutdies, market studies, etc Direct assistance to the Finance Department. Responsible for some analisys of financial maps.

Worldwide, Oo

Executive Program, Social Media

Post Graduation, Digital Marketing

Post Graduation, Management

Master'S Degree, Corporate Communication

Erasmus, Languages & Marketing