Inese Silina Email and Phone Number
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Lots of Creatives say they're a ➥ Creative Storyteller ➥ but few understand that stories come with a responsibility to inspire AND take action. Here's a little bit of my story.🙋🏼♀️ I moved to the US with a single suitcase and limited ability to communicate; English is my second language. After landing two scholarships (graduating magna cum laude) enter, Nike, the behemoth of action and storytelling. We all know "Just Do It" but few have lived it from the inside out – embedded into every demand and driven into every challenge. Making it past the tonnage of applicants, only a handful are able to ride the waves of the fast-changing re-orgs or volume of work. I did that like a champ for over 10+ years. Think of Nike as my Corporate boot camp with the butt-kicking to prepare and inspire work and others to successfully rise to unforeseen heights – across hundreds of projects, mediums, platforms, to deliver outstanding inspirational consumer experiences. Whether on the agency and brand side, initiatives small or global in scale I thrive most when I'm envisioning how to extend a brand, setting a new direction while bringing iconic sports moments to life and product innovations to launch. The best part? Leading with purpose and sharing the journey with workmates that fills my cup every single day.👉🏼 My shortlist of expertise includes: ▪ Creative strategy, concept, and design direction▪ Art direction / lead all aspects of photo and video shoots including post-production▪ Connecting the journey between offline (retail) to online (digital, social) environments▪ Experiential design (events & retail & OOH launches)▪ Sustainable packaging systems development ▪ Understanding of the brand creative/marketing process▪ Maintaining creative partnerships network▪ Team player, manager, and collaborator ▪ Astute attention to detail and meticulous organizational skills▪ A passion for the athlete, outdoors, sport, and culture▪ Motivation and drive to see projects through to the finish on schedule and within budget👋🏼 Let's do it and connect here or via email ➥ inesesilina@yahoo.com➥ www.inesesilina.com
Trove Brands
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Senior Art Director / OwalaTrove Brands Dec 2024 - PresentLehi, Ut, UsI’ve recently joined Trove Brands as the Senior Art Director for Owala. In this role, I’ll be overseeing design, photo, and video shoots to drive the brand's growth. I’ll be developing innovative design strategies to elevate Owala’s visual identity and market presence, while collaborating with cross-functional teams to ensure brand consistency and creative excellence across all initiatives.
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Art DirectorBackcountry Jun 2022 - Nov 2024Park City, Ut, UsI shape the creative vision and brand voice for Backcountry, Competitive Cyclist, and Steep & Cheap, setting a cohesive visual tone across web, emails, social, retail, and events. Leading a team of multidisciplinary creatives and photographers, I drive impactful storytelling and interaction design to capture the spirit of pursuit categories and elevate brand engagement.➥ Led design and photo studios for Backcountry and Competitive Cyclist, managing creative conceptsand art direction across Marketing, Retail, E-commerce, and Styling to ensure high-quality go-tomarketexecutions that honored brand heritage while effectively engaging new audiences.➥ Supervised eight direct reports, including design, two photo studios, retouching, and styling managers,streamlining operations and alignment across e-commerce and marketing multi-channel initiatives.➥ Established a rebranded look for Backcountry, updating the logo, typography, color palette, designdirection, and art direction for in-studio and pursuit photography.➥ Spearheaded brand representation for new store openings (LA Grove, Palo Alto, Washington D.C.) tomaintain a cohesive, elevated aesthetic.➥ Drove large-scale campaigns from concept to photoshoot, balancing creative vision with operationalefficiency, and enhancing Backcountry’s brand identity. Developed a new e-commerce lightingapproach to elevate Backcountry’s brand collections, boosting sell-through rates.➥ Introduced efficiencies, including analyzed and streamlined workflows by eliminating redundancies.Created email templates, as well as a large graphic library, enhancing consistency and speed ofcreative output. -
Creative LeadNike 2020 - Jan 2021Beaverton, Or, Us➥ Chosen by leadership to spearhead “Move to Zero,” a global sustainability initiative in packaging. Directed 16 Licensees and 8 global cross-functional teams. ➥ Analyzed antiquated packaging practices, eliminated redundant workflows, reduced complexities, and implemented policies in alignment with organizational sustainability goals. ➥ Developed a 300+ page design-system guideline to align Nikes physical and digital journeys across Nike Stores, Signature Services, apps, emails, and packaging. ➥ Created unified creative palettes for on and offline consumer brand recognition that was implemented across Nike digital ecosystem including Nike.com, App’s – NTC, NRC, SNKRS, and email platforms. -
Art DirectorNike 2017 - 2019Beaverton, Or, Us➥ Owned creative direction for all Golf and Tennis product storytelling across retail, digital, social, brand activation, videos, iconic athlete photoshoots, product launches, typography, and visual guidelines. ➥ Re-aligned social media creative strategy and executions from one message for all Nike channels to data-driven channel-specific content. Launched Nike’s most robust social campaign for the golf category. ➥ Led creative ideation, production, direction, and executions of the viral “The Finau1” documentary. ➥ Developed an integrated briefing model increasing efficiency and improving collaboration across internal brand marketing, retail, and digital functions.
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Art DirectorNike 2014 - 2017Beaverton, Or, Us➥ Promoted to redesign the entire Nike Golf company creative direction including equipment, footwear, and apparel categories requiring extensive cross-functional buy-in. ➥ Pioneered unique brand retail experiences, events, and campaigns for Nike Golf branded environments across the Americas, Europe, and Asia. ➥ Designed and launched Golf campaigns featuring global iconic athletes including Tiger Woods, Michelle Wie, Brooks Koepka, and Rory McIlroy.➥ Mentored a team of 2 direct reports, 6 freelance designers, and managed multiple design agencies, photographers, and event partners.
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Senior DesignerNike 2010 - 2014Beaverton, Or, Us➥ Created one-of-a-kind branding experiences from innovation summits and seasonal campaigns to the iconic global athlete signing of Rory McIlroy and subsequent media events. ➥ Managed a team of 7 in-house freelancers and 3 agency partners across design, events, productions, photographers, post-production, and iconic athlete photoshoots. 🥇 Awarded 2012 “The Major” for outstanding achievement at Nike Golf.
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Designer Ii – Global Brand DesignNike 2007 - 2009Beaverton, Or, UsHelmed Nike Golf ball packaging rebranding inclusive of the environmental branding expansion at the product innovation hub in Texas. Awarded 🥇Rebrand 100 Global Award “Best of Awards.”
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Freelance DesignerRecurrent Energy 2007 - 2007Austin, Us -
Graphic DesignerMetadesign 2005 - 2007Berlin, DeCreated brand strategies, identity systems, packaging, and digital interfaces for key accounts including Adobe, Four Seasons Hotels & Resorts, McAfee, PC World, and Wal-Mart.🥇Awards: 2008 Rebrand 100 Global Awards Merit San Francisco Ballet Branding, 2007 International Spark Design Award Silver, San Francisco Conservatory of Music Branding, 2007 Rebrand 100 Global Awards Distinction San Francisco Conservatory of Music Branding. -
Freelance DesignerManmade 2005 - 2005San Francisco, Ca, Us
Inese Silina Skills
Inese Silina Education Details
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Academy Of Art UniversityGraphic Design -
Art Academy Of LatviaPainting
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Oregon College Of Art And CraftBeginning Letterpress
Frequently Asked Questions about Inese Silina
What company does Inese Silina work for?
Inese Silina works for Trove Brands
What is Inese Silina's role at the current company?
Inese Silina's current role is Creative Director ➥ Global Branding & Retail ➥ Sports ➥ Outdoor & Sustainability ➥ "Just Do It" Meets It's Match With Purpose & Action For Business Changing Results.
What is Inese Silina's email address?
Inese Silina's email address is in****@****hoo.com
What is Inese Silina's direct phone number?
Inese Silina's direct phone number is +150389*****
What schools did Inese Silina attend?
Inese Silina attended Academy Of Art University, Art Academy Of Latvia, Oregon College Of Art And Craft.
What skills is Inese Silina known for?
Inese Silina has skills like Creative Direction, Graphic Design, Experience Design, Design Strategy, Packaging, Concept Development, Art Direction, Graphics, Typography, Adobe Creative Suite, Logo Design, Interaction Design.
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