Inês Fonseca Email & Phone Number

Lisbon, Portugal

- Develop and implement scheduling strategies for multi-platform content distribution.- Collaborate with cross-functional teams on software migration projects, optimizing scheduling workflows.- Analyze audience data to refine scheduling strategies and maximize viewer engagement.- Coordinate with internal stakeholders to align scheduling plans with marketing initiatives.- Responsible for daily line-ups for STAR Channel, including planning and integrating promotional elements.- Managed program schedules, advertising slots, and promotional content for multiple channels, ensuring optimal audience reach.

Lisboa

- Led video communication efforts for the social networks and website of the Ministry of Health and National Health Service.- Developed and executed marketing strategies for video content, encompassing filming, editing, animation, and scripting, to enhance engagement and outreach.- Utilized a deep understanding of effective communication strategies within audiovisual media to create compelling content.- Tailored video content to diverse audiences and platforms, ensuring maximum impact and alignment with overall digital marketing goals.- Conducted audience research and analysis to inform video content strategy and improve targeting.- Monitored and reported on the performance of video campaigns, using insights to optimize future content and marketing strategies.- Collaborated with cross-functional teams to integrate content into broader marketing initiatives and campaigns.- Managed and maintained the video content calendar to ensure timely and consistent delivery of high-quality content.- Coordinated with external vendors and agencies to produce high-impact videos that align with brand messaging and marketing objectives.

Lisbon, Portugal

- Produced institutional videos for companies such as AWA, TAP, and TAD, enhancing brand visibility and engagement.- Organized and managed all logistics for each recording- Liaised with companies, actors, and crew to ensure clear communication and alignment with project goals.- Developed tailored video content strategies to meet the specific marketing objectives of each client.- Collaborated with clients to understand their branding and messaging, creating videos that effectively conveyed their brand identity.- Managed post-production processes, including editing and animation, to deliver high-quality final products.- Utilized creative problem-solving to address production challenges and deliver projects on time and within budget.

Lisbon Area, Portugal

- Coordinated live broadcasts, demonstrating the ability to work effectively under pressure and ensure real-time audience engagement.- Maintained regular contact and collaboration with teams in Brazil to align broadcasting content with global marketing strategies.- Implemented marketing strategies during live broadcasts to enhance viewer interaction and engagement.- Monitored live broadcast performance and audience metrics to inform future content and marketing improvements.- Assisted in the planning and execution of promotional activities during live broadcasts to drive viewer retention and channel growth.

Lisbon Area, Portugal

- Freelancer in the production of the Idols program.- Responsible for the logistics of candidates and annotation database

Lisbon, Portugal

- Curricular internship for the conclusion of the degree.- Help in the production of the show "Mais Mulher" from Sic Mulher. Writing synopses and audience analysis.

Data Analytics Bootcamp

- Python - Excel - Statistics - Machine Learning - Pandas - Numpy - Tableau - SQL - Data Visualization - Seaborn - Matplotlib - Web Scraping

Master’S Degree, Communication And Media Studies

Graduation, Cinematography And Film/Video Production