Results-driven professional with 15+ years´ experience in growth and digital marketing, management consulting and entrepreneurship. Proud of helping several companies to refine their business strategies, doubling sales and user growth by leveraging data-driven insights that allowed to optimize marketing campaigns and achieve business objectives. I am an empathetic, passionate leader eager to drive growth for other companies. In my downtime, you´ll find me in community events or by myself dancing like nobody´s watching.I have the ability to: - Build from scratch and work cross functionally;- Scale with hyper growth to new markets/accounts;- Start new revenue streams;- Establish product market fit;- Determine and execute go-to-market strategy; - Lead cross functional teams and build work culture.
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Growth Marketing ManagerPoddie.ComBerlin, De -
Marketing ManagerPoddie.Com Jul 2024 - PresentBerlin, Germany• Worked together with the Founder to refine the business strategy to expand to new markets, while generating substantial sales growth• Managed cross-functional teams to ensure cohesive execution of marketing campaigns and business objectives• Oversaw digital marketing initiatives, optimizing performance, brand visibility and customer engagement through analytics and insights -
Head Of Growth MarketingRe(Source) Jan 2023 - Jun 2024New York, United States• Worked together with the Founder to define RE(SOURCE)´s (SAAS/Tech Startup) strategy for the areas of sales, marketing, and product development, ensuring that it leads to hyper growth in new regions/markets/accounts.• Striked a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets.• Managed the product development to make sure that the product follows along the impact of hyper growth of the company. -
Business AdvisorCasa Serras Jan 2022 - Dec 2022Lisbon, Portugal• Worked together with Founders to redefine product positioning and built 2 products from scratch • Developed growth marketing strategy that led to doubling sales -
Business AdvisorRefix Jan 2021 - Dec 2021• Worked together with the Founder to help REFIX rethink their business strategy for both B2C and B2B channels• Developed growth and branding strategy: Website, Inbound & Outbound marketing, Content production, Socials Management and Facebook/Instagram Ads -
FounderUnreal Fields Jul 2017 - Dec 2020New York, United States• DTC product brand focused on contemporary designs Made in Portugal• Internationalization process successfully concluded to USA, Australia and Western Europe• Double sales through a strong growth marketing strategy -
Board AdvisorSolardrone Oct 2020 - Nov 2020Spain• SaaS B2B that helps solar panel owners to keep their maintenance at a low cost through the help of drones connected to a very innovative software solution.• Providing expertise, strategic thinking and honest feedback to Founder in order to help SolarDrone keep their competitive advantage and edge. -
Business AdvisorSelf-Employed Jan 2016 - Jul 2017Lisbon, Portugal• Created and Managed the Marketplace "Olha Só" for 2 years, the first in Angola that sold luxury goods Made in Portugal• Develop the Business Plan and helped launch the Marketplace "Insiders" that focused on delivering unique and creative experiences for travelers and independent brands. https://insiders.pt/
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Business AdvisorSoftfinança, S.A. Jan 2015 - Dec 2015Lisbon, Portugal• Creation and management of SaaS fintech products for Portuguese and African banks• Coordination, training and mentoring of multidisciplinary teams -
Senior Management ConsultantMindbury Consulting May 2012 - Dec 2014Lisbon Area, Portugal• Manager of a client portfolio and Director for the company fields of Strategy and Operations• Manager of Projects (1M USD +) in the areas of erp, Process Reengineering and Public Administration• Head of the R&D Department, responsible for Ideation and Development of new products• Creation, management and Business Development of two products - 4Change and K´Indica.• Recruitment, training and mentoring of multidisciplinary teams -
Management ConsultantEy Jan 2011 - Feb 2012Lisbon Area, Portugal• Participation in process improvement projects among different sectors: Health (Braga Hospital and Public Health Ministry), Oil&Gas (Sonangol) and Banking (Novo Banco Bank)• Projects related to the areas of HR, Process Reengineering, Internal Control and Auditing• Worked both in Portugal (Lisbon) and Angola (Luanda)
Inês Lebre Education Details
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Internation Business Management
Frequently Asked Questions about Inês Lebre
What company does Inês Lebre work for?
Inês Lebre works for Poddie.com
What is Inês Lebre's role at the current company?
Inês Lebre's current role is Growth Marketing Manager.
What schools did Inês Lebre attend?
Inês Lebre attended Rotterdam School Of Management, Erasmus University, Católica Lisbon School Of Business And Economics.
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Maria Inês Lebre
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