I am a French marketer with an international profile, passionate about sports and outdoors adventures. I studied in France and in Australia and I have been living in Italy for ten years. With 16 years of experience in my field, I have relocated in British Columbia and found the opportunity to combine my great passion for the outdoors with my professional skills.I used to work with dynamic companies and a French multinational, in which I gained significant experience in marketing management and lead generation. I successfully led ambitious projects and events, collaborating with internal services and external creative agencies. I had the opportunity to follow several products launches and participated to the start-up of a new brand for the B2C channel. As a Trade Marketing Manager I have developed national marketing campaigns and promotional activities to support the sales force with its objectives. I spent nearly a year above the Arctic Circle in northern Norway, working for an eco-friendly local operator in the Tourism sector, organizing Northern Lights tours in winter and hiking tours in summer. I decided to go up north after a gap year, travelling "solo" around the world and this was the start of my new path.I am now dedicated to the Tourism Industry and operate from Vancouver Island, where I finally settled and found my balance.
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Marketing ManagerKingfisher Pacific Resort & Spa May 2023 - PresentComox Valley, British Columbia, Canada -
Corporate & Group ServicesNootka Marine Adventures Apr 2022 - May 2023Courtenay, British Columbia, Canada -
Marketing ManagerSasquatch Mountain Resort Nov 2020 - Dec 2021Agassiz, British Columbia, CanadaSupported communication for a new variable pricing, RFID System and around Covid-19 protocols,Website content update for the seaon's campaigns, pages face-lifts, full SEO optimization. Destination BC PowerUp! Program Winner in the SEO category. Digital marketing Launch of SMR first Google ads / Analytics.Social Media management and communication with a team of 2, including a videographer. Editorial plan, campaigns, contests and ads set for conversion with Pixel. Monitoring results and adapting ads strategy weekly for max performance, +56% increase of organic followers on Instagram. Video and photo content creation.Campaigns' Creatives materials for all channels (print & digital).Project management (Apps, new trail maps).Customer & reputation management social media and reviews.Advertising sponsorship (Radio and TV) coordination.Support for all departments with communication and projects (Graphics design, Stakeholders presentation). Team schedule, payroll. OH&S Co-Chair. Marketing overall budget management, forecast for winter 22. -
Marketing ManagerGlacier House Hotel & Resort Feb 2020 - Jul 2020Revelstoke, British Columbia, CanadaIn charge of the Marketing strategies and the promotional operations of two sister-companies, respectively in the Hospitality (Glacier House Resort. Hotel & Cabins) and the Adventure Tourism sector (Great Canadian Tours, snowmobile excursions). Online and Onsite face-lifts for external communication and branding. Deep analysis for recommandations for the Business Plan definition (Swot, competitive benchmarks and analytics of the websites and the products). Covid-19 crisis management together with Tourism Revelstoke and communication plan on safety procedures. Quality content creation and promotion for the websites, the OTA products, the social media channels, the newsletters etc. -
Agency Leader - CeoWandering Owl A.S. Jan 2019 - Jul 2019Tromsø, NorwayIn charge of an eco-friendly Tour Operator in the adventure & tourism industry in Northern Norway. Leading a small team of arctic professionals for guiding and office operations, promoting winter Northern Lights excursions and summer tours. High focus on business development strategies and opportunities, human resources management and hiring processes, P&L, innovation, OTAs, online branding in all channels, customer relationship/reputation management and social media editorial plan (Tripadvisor, Facebook & Instagram) definition. -
Trade Marketing ManagerSnaitech Jun 2012 - Sep 2018Milan Area, ItalyResponsible for trade marketing strategies to support the business units, the sales department and a network of nearly 450 venues on the national territory. In charge of corporate and brand activities. - In charge of brand identity for the retail channel;- Business Model based on in-depth analysis to identify KPI’s for venue management.- Planned / coordinated retail marketing campaigns with an average of 3% increase on results- Strategy Management: Ideation and creation of experimental projects to identify new promotional models- Consolidated training sessions for venue managers: “the right promotion to ensure a real return on the investment” - Supervised the initial Social Media and Editorial Strategy in collaboration with a communication agency - In charge of high visibility events for brand awareness and lead generation as B2B Tradeshows (booth of 950m2 for a budget of 450.000€ for a 3 days event - 1 to 2 tradeshows a year) - Planned and followed iZiplay sponsorships activities with INFRONT (Football clubs in A Serie)- Project management as In-store promotions, loyalty programs or product launch - Team Management, external agencies coordination (graphic designers, suppliers etc.) and budget. -
Game Content Manager & MarketingSnaitech Mar 2010 - Jun 2012Milano, ItaliaIn charge of the content management and relationship with international suppliers (Australia, Austria, USA, Sweden) for the launch and implementation in Italy of a new centralized gaming system. Responsible for “winning experience” strategy definition and promotion of the new product. - Supported the launch and implementation of the new brand iZiplay (Offline & Online www.iziplay.it)- In-store promotion and national campaigns- Defined with the supplier the first mathematical strategy of the company for the Jackpot implementation - Worked with the business unit on the strict regulations in the gaming sectors to adapt the foreign product to the Italian Market (certification documents and games settings, manuals etc.) - Games content and how to play translation and definition (for online & offline)- Implemented and organized the first training sessions on new product for venue managers - Supported the organization of Tradeshows, events, B2C & B2B projects -
Gap Year - Round The World TravelsRound The World Tour Sep 2017 - Apr 2018All Around The WorldSabbatical leave of 8 months to travel solo around the world while Trade Marketing Manager for Snaitech, (Nepal, Thailand, Laos, Cambodia, Indonesia, Japan, New Zealand, Chile and Argentina) -
Industry Marketing Specialist EmeaDassault Systemes Jun 2008 - Jun 2010Région De Milan, ItalieCollaborated with the corporate team in France and the EMEA team members in Germany and Netherlands to support the Lead Generation strategies and promote the 3DS’s Product Lifecycle Management platform in Italy; Supported the Industry Manager to follow important customers on Consumer Packaged Goods, Life Sciences, Fashion & Apparel industries.- External and Internal communication: supported E-seminars organization, planned and created email templates & DEM on campaign manager, worked on an internal Newsletter project;- Deep Dive “Profiling”: analysis and web searches to identify new profiles of prospects;- Increased consistently the email database for email campaign according to the Italian regulations on privacy; - Followed reports of activity for telemarketing campaigns to convert contacts in leads;- Organized European and Local Events to create meeting opportunities between sales and prospected engineers; - Supported a sector analysis on Product Lifecycle Management software with the POLITECNICO di Milano -
Product ManagerInterior'S Apr 2007 - Oct 2007Le Havre, FranciaResponsible for the follow-up and development of a vast range of furniture. Collaborated with Asian supplier for the assortment of sofas.- Product developments (furniture) and new product launches for the annual catalogue - Benchmark (tour in France and Belgium): trends for positioning and development- Coordination of intern services, designers, French outlets and suppliers- Products’ lifecycle analysis and strategic recommendations to develop maintain modify or stop references.
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Junior Product ManagerAlgotherm Jan 2006 - Dec 2006Région De Caen, FranceResponsible for a direct sales range of skin care products.- Consolidated the brand image of a complete range- New Product Launches for the US market (formulas packaging marketing allegations)- Intermediary with the factory, the purchase service, the export service and the direct sales service- Brand extensions, forecasting, pricing, packaging updates according to regulations, sales promotions+ 6 months work placement :Supported the creation of a complete range of skin care products for the US market.
Inès Le Ricque Skills
Inès Le Ricque Education Details
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International Marketing -
Management In Marketing
Frequently Asked Questions about Inès Le Ricque
What company does Inès Le Ricque work for?
Inès Le Ricque works for Kingfisher Pacific Resort & Spa
What is Inès Le Ricque's role at the current company?
Inès Le Ricque's current role is Marketing Manager.
What schools did Inès Le Ricque attend?
Inès Le Ricque attended Ecole De Management De Normandie, University Of South Australia.
What are some of Inès Le Ricque's interests?
Inès Le Ricque has interest in I Am An Active And Curious Person, Politics, Kitesurfing, Environment, Science And Technology, Disaster And Humanitarian Relief, Arts And Culture, Health.
What skills is Inès Le Ricque known for?
Inès Le Ricque has skills like Management, Project Management, Marketing Communication, Business Development, Strategia Di Marketing, Sviluppo Di Prodotto, Gestione Eventi, Trade Marketing, Fiere, Marketing Online, Leadership, Marketing Strategy.
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