Inès Le Ricque

Inès Le Ricque Email and Phone Number

Marketing Manager @ Kingfisher Pacific Resort & Spa
Inès Le Ricque's Location
Courtenay, British Columbia, Canada, Canada
About Inès Le Ricque

I am a French marketer with an international profile, passionate about sports and outdoors adventures. I studied in France and in Australia and I have been living in Italy for ten years. With 16 years of experience in my field, I have relocated in British Columbia and found the opportunity to combine my great passion for the outdoors with my professional skills.I used to work with dynamic companies and a French multinational, in which I gained significant experience in marketing management and lead generation. I successfully led ambitious projects and events, collaborating with internal services and external creative agencies. I had the opportunity to follow several products launches and participated to the start-up of a new brand for the B2C channel. As a Trade Marketing Manager I have developed national marketing campaigns and promotional activities to support the sales force with its objectives. I spent nearly a year above the Arctic Circle in northern Norway, working for an eco-friendly local operator in the Tourism sector, organizing Northern Lights tours in winter and hiking tours in summer. I decided to go up north after a gap year, travelling "solo" around the world and this was the start of my new path.I am now dedicated to the Tourism Industry and operate from Vancouver Island, where I finally settled and found my balance.

Inès Le Ricque's Current Company Details
Kingfisher Pacific Resort & Spa

Kingfisher Pacific Resort & Spa

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Marketing Manager
Inès Le Ricque Work Experience Details
  • Kingfisher Pacific Resort & Spa
    Marketing Manager
    Kingfisher Pacific Resort & Spa May 2023 - Present
    Comox Valley, British Columbia, Canada
  • Nootka Marine Adventures
    Corporate & Group Services
    Nootka Marine Adventures Apr 2022 - May 2023
    Courtenay, British Columbia, Canada
  • Sasquatch Mountain Resort
    Marketing Manager
    Sasquatch Mountain Resort Nov 2020 - Dec 2021
    Agassiz, British Columbia, Canada
    Supported communication for a new variable pricing, RFID System and around Covid-19 protocols,Website content update for the seaon's campaigns, pages face-lifts, full SEO optimization. Destination BC PowerUp! Program Winner in the SEO category. Digital marketing Launch of SMR first Google ads / Analytics.Social Media management and communication with a team of 2, including a videographer. Editorial plan, campaigns, contests and ads set for conversion with Pixel. Monitoring results and adapting ads strategy weekly for max performance, +56% increase of organic followers on Instagram. Video and photo content creation.Campaigns' Creatives materials for all channels (print & digital).Project management (Apps, new trail maps).Customer & reputation management social media and reviews.Advertising sponsorship (Radio and TV) coordination.Support for all departments with communication and projects (Graphics design, Stakeholders presentation). Team schedule, payroll. OH&S Co-Chair. Marketing overall budget management, forecast for winter 22.
  • Glacier House Hotel & Resort
    Marketing Manager
    Glacier House Hotel & Resort Feb 2020 - Jul 2020
    Revelstoke, British Columbia, Canada
    In charge of the Marketing strategies and the promotional operations of two sister-companies, respectively in the Hospitality (Glacier House Resort. Hotel & Cabins) and the Adventure Tourism sector (Great Canadian Tours, snowmobile excursions). Online and Onsite face-lifts for external communication and branding. Deep analysis for recommandations for the Business Plan definition (Swot, competitive benchmarks and analytics of the websites and the products). Covid-19 crisis management together with Tourism Revelstoke and communication plan on safety procedures. Quality content creation and promotion for the websites, the OTA products, the social media channels, the newsletters etc.
  • Wandering Owl A.S.
    Agency Leader - Ceo
    Wandering Owl A.S. Jan 2019 - Jul 2019
    Tromsø, Norway
    In charge of an eco-friendly Tour Operator in the adventure & tourism industry in Northern Norway. Leading a small team of arctic professionals for guiding and office operations, promoting winter Northern Lights excursions and summer tours. High focus on business development strategies and opportunities, human resources management and hiring processes, P&L, innovation, OTAs, online branding in all channels, customer relationship/reputation management and social media editorial plan (Tripadvisor, Facebook & Instagram) definition.
  • Snaitech
    Trade Marketing Manager
    Snaitech Jun 2012 - Sep 2018
    Milan Area, Italy
    Responsible for trade marketing strategies to support the business units, the sales department and a network of nearly 450 venues on the national territory. In charge of corporate and brand activities. - In charge of brand identity for the retail channel;- Business Model based on in-depth analysis to identify KPI’s for venue management.- Planned / coordinated retail marketing campaigns with an average of 3% increase on results- Strategy Management: Ideation and creation of experimental projects to identify new promotional models- Consolidated training sessions for venue managers: “the right promotion to ensure a real return on the investment” - Supervised the initial Social Media and Editorial Strategy in collaboration with a communication agency - In charge of high visibility events for brand awareness and lead generation as B2B Tradeshows (booth of 950m2 for a budget of 450.000€ for a 3 days event - 1 to 2 tradeshows a year) - Planned and followed iZiplay sponsorships activities with INFRONT (Football clubs in A Serie)- Project management as In-store promotions, loyalty programs or product launch - Team Management, external agencies coordination (graphic designers, suppliers etc.) and budget.
  • Snaitech
    Game Content Manager & Marketing
    Snaitech Mar 2010 - Jun 2012
    Milano, Italia
    In charge of the content management and relationship with international suppliers (Australia, Austria, USA, Sweden) for the launch and implementation in Italy of a new centralized gaming system. Responsible for “winning experience” strategy definition and promotion of the new product. - Supported the launch and implementation of the new brand iZiplay (Offline & Online www.iziplay.it)- In-store promotion and national campaigns- Defined with the supplier the first mathematical strategy of the company for the Jackpot implementation - Worked with the business unit on the strict regulations in the gaming sectors to adapt the foreign product to the Italian Market (certification documents and games settings, manuals etc.) - Games content and how to play translation and definition (for online & offline)- Implemented and organized the first training sessions on new product for venue managers - Supported the organization of Tradeshows, events, B2C & B2B projects
  • Round The World Tour
    Gap Year - Round The World Travels
    Round The World Tour Sep 2017 - Apr 2018
    All Around The World
    Sabbatical leave of 8 months to travel solo around the world while Trade Marketing Manager for Snaitech, (Nepal, Thailand, Laos, Cambodia, Indonesia, Japan, New Zealand, Chile and Argentina)
  • Dassault Systemes
    Industry Marketing Specialist Emea
    Dassault Systemes Jun 2008 - Jun 2010
    Région De Milan, Italie
    Collaborated with the corporate team in France and the EMEA team members in Germany and Netherlands to support the Lead Generation strategies and promote the 3DS’s Product Lifecycle Management platform in Italy; Supported the Industry Manager to follow important customers on Consumer Packaged Goods, Life Sciences, Fashion & Apparel industries.- External and Internal communication: supported E-seminars organization, planned and created email templates & DEM on campaign manager, worked on an internal Newsletter project;- Deep Dive “Profiling”: analysis and web searches to identify new profiles of prospects;- Increased consistently the email database for email campaign according to the Italian regulations on privacy; - Followed reports of activity for telemarketing campaigns to convert contacts in leads;- Organized European and Local Events to create meeting opportunities between sales and prospected engineers; - Supported a sector analysis on Product Lifecycle Management software with the POLITECNICO di Milano
  • Interior'S
    Product Manager
    Interior'S Apr 2007 - Oct 2007
    Le Havre, Francia
    Responsible for the follow-up and development of a vast range of furniture. Collaborated with Asian supplier for the assortment of sofas.- Product developments (furniture) and new product launches for the annual catalogue - Benchmark (tour in France and Belgium): trends for positioning and development- Coordination of intern services, designers, French outlets and suppliers- Products’ lifecycle analysis and strategic recommendations to develop maintain modify or stop references.
  • Algotherm
    Junior Product Manager
    Algotherm Jan 2006 - Dec 2006
    Région De Caen, France
    Responsible for a direct sales range of skin care products.- Consolidated the brand image of a complete range- New Product Launches for the US market (formulas packaging marketing allegations)- Intermediary with the factory, the purchase service, the export service and the direct sales service- Brand extensions, forecasting, pricing, packaging updates according to regulations, sales promotions+ 6 months work placement :Supported the creation of a complete range of skin care products for the US market.

Inès Le Ricque Skills

Management Project Management Marketing Communication Business Development Strategia Di Marketing Sviluppo Di Prodotto Gestione Eventi Trade Marketing Fiere Marketing Online Leadership Marketing Strategy Lead Generation E Commerce B2b Marketing Strategy Event Management Branding And Identity Marketing Planning Corporate Branding B2c Marketing Brand Positioning Strategies Strategic Marketing Consultancy Marketing Communications Market Research Social Media Marketing Gaming Industry Agency Relationship Management Product Development Product Launch Creative Briefs Budget Management Key Account Management Advertising Below The Line Advertising Trade Promotions Creative Merchandising Sponsorship Activation Data Analysis Focus Groups Supplier Negotiation Trade Shows Experienced Trainer Cross Functional Coordination Benchmarking Key Performance Indicators Cross Selling Skin Care Products Decoration Cosmetology

Inès Le Ricque Education Details

Frequently Asked Questions about Inès Le Ricque

What company does Inès Le Ricque work for?

Inès Le Ricque works for Kingfisher Pacific Resort & Spa

What is Inès Le Ricque's role at the current company?

Inès Le Ricque's current role is Marketing Manager.

What schools did Inès Le Ricque attend?

Inès Le Ricque attended Ecole De Management De Normandie, University Of South Australia.

What are some of Inès Le Ricque's interests?

Inès Le Ricque has interest in I Am An Active And Curious Person, Politics, Kitesurfing, Environment, Science And Technology, Disaster And Humanitarian Relief, Arts And Culture, Health.

What skills is Inès Le Ricque known for?

Inès Le Ricque has skills like Management, Project Management, Marketing Communication, Business Development, Strategia Di Marketing, Sviluppo Di Prodotto, Gestione Eventi, Trade Marketing, Fiere, Marketing Online, Leadership, Marketing Strategy.

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