It is not what you sell but how you sell ! The sales organisations I am currently helping are facing the sames issues :- it is harder and harder to understand how our customers are making decisions- our sales cycle is longer than it was in the past - our customers does not understand our unique value proposition- our sellers are self centered and have difficulties to differentiate our offer- our customers know the product/service offer better than we do and it is hard to teach them something new.For more than 15 years, I am dedicated to help those organisations on implementing the right sales behaviours in order to change their company results. I have trained and coached sales people to get ready to sell the value and differentiate themself in front of their customers. In doing so, they are ready to change their customer experience by challenging them and by having real value conversation.I am specialised in sales trainings and coaching including customer service skills, selling skills, negotiation skills, sales account management, complex sales, presentation skills, communication skills. I do coach sales people and sales managers on sales and leadership behavioural change.I have successfully worked with International companies such as Google, Microsoft, Bayer, Medtronic, Essity, Dimension Data, Siemens.I am certified on : Huthwaite programmes : SPIN Selling Skills, Negotiation skills, Sales Coaching, Behavior Analysis,Challenger Yourself, Coaching the Challenger salesCMOE : 8 skills coachingSpecialties: Sales skills behavioral changes, sales efficiency coaching, sales training, sales development, sales managers coaching