Ines Okecki Email & Phone Number

Argentina

Develop and execute acquisition strategies to attract new clients.Manage the client acquisition process from lead generation to deal closure.Collaborate with marketing to create targeted campaigns.Conduct market research to identify potential clients.Use channels like social media, email marketing, and networking to generate leads.Track acquisition metrics and analyze performance.Build and maintain relationships with prospective/current clients.

I served as the Head of Marketing at Atlas, a HRTech SaaS startup. In this role, I successfully built the B2B marketing team from the ground up, with a key focus on lead generation and mid-funnel strategies aimed at shortening the customer acquisition process. During my tenure, our last campaign exceeded its goal completion target by 130%, and we achieved a 15% improvement in CPA (Cost Per Acquisition). Additionally, we implemented an automated lead qualification process by integrating Zapier with ChatGPT, resulting in an 8% increase in qualified leads.

Argentina

Latamex is a crypto-to-fiat off-ramp designed for crypto exchanges seeking to empower users to buy and sell cryptocurrency with local currency in Latin America. In my capacity as the Head of Marketing, I played a pivotal role in the development of the go-to-market strategy, which resulted in a 20% increase in user acquisition during the first quarter. This involved defining the Ideal Customer Profile (ICP), shaping the product/service offering, and overseeing the creation of a comprehensive suite of owned channels, including the brand's website, newsletter, blog, and social media channels and acquisition campaigns, primarily through SEO and SEM efforts.

Buenos Aires Province, Argentina

Cambalache is a software-based web application development agency (no-code) based in Buenos Aires, Argentina, that drives the creation and management of MVPs for startups and VCs to help them ideate the business solutions of the future.

Argentina

As co-founder, I initially played a multifaceted role across Product, Sales, Marketing, and Finance. As the business expanded, my primary focus shifted to Growth. I managed a 10-person operations team, resulting in a 30% improvement in operational efficiency. Our marketing strategy centered on brand building and positioning, driving impressive results including the growth of our Instagram community to over 50,000 followers, a 25% increase in website traffic, and a 15% boost in online sales conversion rates. We also engaged in strategic collaborations with top influencers in the home decor niche, contributing to the brand’s trust and credibility.----- Main Responsibilities and AchievementsProduct Development: Ideate and create Product range including Light Weight Pots, concrete Pots, plants and several botanical products. Create pots stands from scratch with iron vendors.E-commerce: Partner with e-commerce platform Nuvemshop to develop our e-store. Payment Gateways, banners, Landings, product images, client database, delivery updates in platform.Sales: manage sales team & sales OKRsMarketing and Communications: Organic and Paid media planning and execution, PR, Influencer Marketing and content creation.Administration: Manage Accounting Studio, Admin Platform, production platforms, Payment systems.And many many many other hats…

Greater Buenos Aires, Argentina

During my tenure at Acamica, a prominent digital learning platform in the EdTech industry, I played a pivotal role in various aspects of the company's growth and branding initiatives. Some key contributions include:Acquisition:Collaborated closely with Growth Agencies to successfully achieve aggressive acquisition campaign goals. This involved employing strategic approaches to enhance the platform's reach and engagement within the target audience.Brand Book:Led the development and internal communication of Acamica's Brand Promise, Core Values, Target Audience, Visual & Style Guide, Brand Voice, and Tone. This comprehensive Brand Book served as a foundational document to align the team and maintain a consistent brand identity across all touchpoints.Content Strategy:Crafted and executed a robust content strategy by creating a content calendar and defining content pieces tailored for each media channel. This strategic approach ensured the delivery of engaging and relevant content that resonated with the platform's audience.Sponsorship Events:Strategized and coordinated large-scale sponsored events, contributing to the overall brand visibility and positioning. These events played a crucial role in establishing Acamica as a key player in the EdTech space.My experience at Acamica not only honed my skills in digital marketing but also provided valuable insights into the dynamic and innovative landscape of the EdTech industry.

Bluesmart, a renowned global travel technology company, specialized in the development and production of Internet of Things travel products. The brand achieved a milestone with the launch of the Bluesmart One carry-on suitcase on the crowdfunding platform Indiegogo, where it garnered a remarkable $2.2 million USD in contributions. This achievement marked a historic record for crowdfunding projects within the travel product category at the time.In my role, I held the following key responsibilities, each accompanied by notable KPIs:Acquisition: Collaborated closely with BLSM's growth team to orchestrate acquisition campaigns, yielding a 30% increase in user acquisition through Display, SEM, Facebook, and Instagram Ads, as well as other paid media efforts.Social Media and Content Strategy: Successfully redefined content strategies across online and offline media channels, resulting in a 25% growth in website traffic and a 20% improvement in engagement rates. This effort aligned the brand's positioning and messaging with our target audience.Brand Positioning: Led the process of defining our target audience, brand attributes, values, beliefs, and brand voice, which contributed to a 15% increase in brand trust and loyalty.Influencer Marketing: Coordinated influencer contracts, collaborating with high-profile individuals such as Usain Bolt and other celebrities, generating a 40% boost in brand visibility and engagement.POS Events: Strategically planned and executed the Series 2 Product Launch Event at MoMA, NYC, resulting in a 50% increase in media coverage and a 35% growth in product sales during the launch period."These key performance indicators (KPIs) highlight the tangible results and impact of your contributions to Bluesmart.

3520 Prospect St. Nw, Washington, Dc.

At CNDLS, I spearheaded the GHUCCTS project, a comprehensive initiative aimed at reinvigorating nine online medical courses within Blackboard's learning management system (LMS). Our primary goal was to enhance the learning experience for a specific audience: doctorally-trained clinicians and researchers. Collaborating with three talented colleagues and applying design thinking and marketing expertise, we embarked on a journey to reenvision the user experience (UX/UI) for each course. Our transformation efforts included replacing outdated PowerPoint lectures with dynamic, interactive video lectures, narrated by the course instructors. This project exemplifies CNDLS's commitment to continual innovation in teaching and learning methodologies.

Rockville, Maryland

As my marketing experience had been always from the client's side, I did a Summer Internship at a creative agency to experience the agency world. I wanted to understand the internal processes that creative agencies have, how they prepare for new businesses and how does a creative brief ends being a big idea. As a member of the strategy team, I helped to develop the Customer Journey Map for a major global hospitality brand, generating insights and recommendations to create better use of the brand's touchpoints.

Argentina

As the overseer of passenger acquisition campaigns at Latam Airlines International, I collaborated closely with Digital Marketing and Social Media Teams, as well as external creative and performance agencies, to drive exceptional results. Managing an annual budget of $5 million, I spearheaded the development and execution of over 60 marketing campaigns. These efforts led to the generation of demand for over 150,000 passengers traveling abroad. Remarkably, 95% of my campaigns achieved their objectives successfully, underscoring my ability to deliver consistently outstanding campaign performance.

Argentina

LATAM Corporate is the area that oversees the contracts with frequent flying companies. Tasks included:- Monitor amount and mix of upfront discounts for frequent flying companies based in Argentina-Database management-Follow market share trends of business traveler routes and flights.-LAN Corporate Website project manager-Coordinate LATAM's role on Business Traveler's events, trade shows and sponsorships

While at Banco Galicia, I collaborated with a team of two Private Banking professionals, gaining valuable insights into investment funds, certificates of deposit (CDs), mutual funds, and various other trading options.

Master Of Professional Studies In Integrated Marketing Communications (Imc), Marketing

Georgetown’s Master of Professional Studies in Integrated Marketing Communications (IMC) prepared me to embrace the complexities.

Academic Exchange, Finance, Economics

1 semester at the best business school in France. Focus on Marketing.

Bachelor Of Business Administration (B.B.A.), Economics