As Head of Corporate Communication and Brand, of Grupo ETE (a Portuguese leader in the maritime and logistics sector), I have been instrumental in shaping and executing the brand positioning strategy across local and global markets, in alignment with the Board's vision. I have also leveraged my extensive marketing and communication expertise in banking to craft and implement effective PR & Communications strategies and to coordinate and manage impactful events for the Group. In addition, I have successfully led the rebranding of BBVA in Portugal, covering all business areas: retail, private banking and corporate. I am always eager to take on new challenges and opportunities that allow me to apply and enhance my skills and knowledge in different sectors and contexts.