Inês Sousa Andrade Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

Amsterdam, North Holland, Netherlands

Amsterdam, North Holland, Netherlands

As a Digital Video & Audio Specialist for GroupM Nexus (a WPP company), I was responsible for programmatic solutions for my pool of clients.My responsibilities include:- Collaborating with global and Dutch market-leading companies and publishers. - Close collaboration with one of the three GroupM agencies, MediaCom. - Planning, executing, managing, and optimizing multi-channel video and audio programmatic campaigns. - Creating programmatic media proposals based on each client's KPIs, as well as reporting and evaluating them at a later stage.- Monitoring client satisfaction and quality, and improving these by incorporating key learnings from current and previous campaign results.- Hands-on expertise with Xandr, Google DV 360, Google Ads, Google Campaign Manager 360, Adform, Copilot, and Jarvis.- Mentoring one Campaign Manager on her campaign management skills. - Contributing to innovative projects, both for GroupM and our clients.

'S-Hertogenbosch, North Brabant, Netherlands

- Providing input on the strategy regarding branding and positioning - Social media management and website development- Online communication planning and development

Porto, Portugal

ViaCatarina and 8ª Avenida Shopping Centres- Day-to-day dealing with tenants and employees from +80 stores and 15 mall kiosks - Account management (mall kiosks):- market research, cold calling, establishment and monitoring- contract elaboration and tenant management through PIMS portal- Budget control- Event planning - Corporate Social Responsibility, promotional, leisure and cultural activities - ensuring GDPR procedures compliance- Social media management and website development - using WordPress, Asana, Google My Business and Facebook Analytics- Development of marketing strategies (3 year projection), based on established goals, tenants interests, costs and competitors- Mall's marketing product development- Indirect management of the operational teams (surveillance, cleaning and maintenance)- Elaboration of distinct annual and monthly reports

Porto, Portugal

ViaCatarina Shopping Centre- VIArtes Public Art Contest 5th Edition: planning and implementation, project management- Online and offline communication planning- Tenants support on store opening and promotional activities- Briefing and managing the creation of visual content for social media and website posts with a creative agency- Complaints investigation and problem solving following management rules and regulations - Account management: market research, cold calling and implementation of mall kiosks

Porto, Portugal

- Team member of the Sales & External Projects department- Main goal: attract new clients for our consultancy junior enterprise- Market research, cold calling and on-site meetings arrangement

Porto Area, Portugal

Summer internship.- Tenders management and award- Design of consulting projects using ISO 9001 (quality management systems) - Being part of 4 consulting projects from scratch with the operational team- Digital marketing and market research

Porto, Portugal

Summer internship.- Bank reconciliation (of the 4 pharmacies of the group) - Treasury movements record in PHC- Accounting record of supplier invoices and payments, in PHC- Direct availability and allocation of materials, supplies, and finished products.

Master'S Degree, Marketing Management

Top 100 university, EQUIS and AACSB accredited

Bachelor'S Degree, Business Administration And Management

Universidade Católica Portuguesa #1 University in Portugal, Times Higher Education 2021 Rankings Triple Crown Accredited - EQUIS, AMBA.

Erasmus Programme

One semester - International Business Management - Comparative Company Law - The Fashion Market: Structure, Players and Success Factors.