Founder / CEO / Senior CreativeI have been offering creative services for brands and businesses, providing strategic and innovative solutions. Throughout the years, I’ve had the privilege of working with a diverse range of clients, including 8M™ Store, Adidas®, Airbnb®, Almirall®, Affinity Pets®, Canrisa®, Dunam Natur™, EGEAC®, Edwards Lifesciences®, Elisava®, EasyJet®, Intas B2B®, LEGO®, Le Bath Gallery™, Loctite®, Mikakus®, Mosaic Studio™, Nike®, Roca®, SUOT®, and more.

Senior Creative Director Strategist | Art Director | Communication & PR ConsultantHired for a six-month role to establish and define the company’s visual guidelines, with a focus on client-facing communications, strategic frameworks, brief interpretation, and proposal development. I collaborated with diverse accounts and teams to deliver tailored solutions that enhanced brand identity and engagement.

Responsible for ensuring a consistent and cohesive visual style across diverse projects and campaigns. I led and executed a multidisciplinary creative approach for Nike® Barcelona, delivering six distinct projects that required focus, bold creative risks, and a versatile skill set. I contributed to Nike Football campaigns, overseeing design, branding, copywriting, and social media content. Key achievements include collaborations with top football players such as Sergio Busquets, Gavi, and Rodri Hernández, creating work that resonated with audiences and elevated the brand’s presence.

Designing relevant visual communication that allow us to build lasting relationships with people.

Work published in print and digital platforms worldwide. Visit https://inesserpabarroso.cargo.site

COLECTIVO2BCN is born from the interaction of ideas between two people that are trying to express, with a good dose of humor and irony, some of the individual issues present within the society of today.

As a freelance I developed art direction and graphic design projects, especially focused on digital and branding for brands, startups & companies worldwide.

Piece of Cake is a full-service Advertising Agency based in Barcelona with offices in Madrid and Dubai. As a Junior Designer, I gained experience in graphic design, branding, and illustration. I had the opportunity to collaborate on projects for renowned clients, including Adidas®, Adidas Originals®, Jack Daniel’s®, Bacardi®, Base:®, Movistar®, Reebok®, and FC Barcelona®, among others.

The services include all tasks related to the strategy and sales results of the European national and international market: - Coordination with other profiles such as the Marketing Director and the Product Manager; - Responsible for the Commercial Department, specifically the sales team - Selecting, recruiting and integrating a specialized team as well as informing, motivating and unifying the work team on a daily basis; - Setting goals and sales quotas as well as prepare budgets and forecasts for production and specialized sales for each period and distribute them among the store, suppliers and personalized orders; - Supervising and control the performance of the team as well as support in the capture and negotiation of personalized orders, strategic clients, etc; - Vouching for the team and defend its interests within the organization of the company.

Conduct guided tours to groups in English and Spanish in the Permanent Collection of Joan Miró, as well as in all temporary exhibitions of the Foundation and Espai 13. Olafur Eliasson, "The Nature of Things" - 20/06/2008 — 28/09/2008; Corcoran Gallery of Art Show, "Modernidad Americana" - 10/31/2008 — 01/25/2009; Kiki Smith, "Her Memory" 02/20/2009 — 05/24/2009;

The services include the translation of English Spanish and Portuguese/Spanish of the website of the German company Peperonity.com

Collaboration in curatorship management, organization, conservation, appraisal, as well as all events related to the gallery. Attention to the specialized public, assembly of exhibitions, design of catalogs and the webpage, press releases, certificates of authenticity of the works, preparation of artist dossiers. Contact with foundations, magazines, art fairs and related organizations.