Inez Cornell Email & Phone Number

Hybrid

I am an accomplished Head of Marketing with a passion for driving business growth and enhancing brand visibility. With multiple years of experience in the technology industry, I have successfully led comprehensive marketing campaigns for global organisations.At Plextek, I am responsible for developing and executing marketing strategies that align with our business objectives. My proactive approach allows me to identify market trends, capitalise on emerging opportunities, and position Plextek as a leader in the industry.Key Responsibilities:• Crafting and implementing marketing plans to drive sales and revenue growth.• Building and leading a high-performing marketing team, ensuring collaboration and productivity.• Conducting market research and analysing customer insights to inform product development and marketing strategies.• Developing and managing strong relationships with stakeholders, including clients, partners, and industry influencers.• Creating compelling content and engaging digital marketing campaigns to increase brand awareness.• Overseeing PR and media relations to maximise positive media coverage and build a strong brand reputation.• Monitoring and analysing marketing metrics to measure the effectiveness of campaigns and optimise strategies.• Collaborating with cross-functional teams to ensure seamless execution of marketing initiatives.My strong leadership skills, strategic mindset, and expertise in both online and offline marketing channels enable me to drive impactful results for Plextek. I am constantly seeking innovative approaches to deliver value to our target audience and maximise marketing ROI.

Saffron Walden, Essex

Radleys Chemistry Innovative chemistry tools for safer, cleaner, greener and more productive chemical research • Leading a team of marketers, set the direction and pace of marketing activity for the marketing team to accomplish the business goals of the organisation, working closely with a team of PhD scientists, chemical and mechanical engineers.• Responsible for global integrated campaign management, driving product & services demand with end user customers and distributors, measured through defined KPIs via Salesforce CRM • Leading brand and product value and awareness across relevant channels, including lead generation via events, exhibitions, webinars, videos, technical material, social media, testimonials, case studies, SEO, website UX, ecommerce, blogs, articles, distributor commercial conferences, and managing all marketing tools • Launching strategically important innovative products direct in the UK and via a network of distributors globally: recent successes with Mya 4: automated reaction station with PC software, Reactor-Ready Filter reactor, AVA Lab Automation Software, each achieving global success in-line with company goals• Key member of both the Strategic team and the Implementation team, identifying and driving change across the business • Working with Director of R&D and Technology Manager to champion the Voice of Customer to inform R&D, Sales and Marketing strategy and road map • Line management and development responsibility for 5 team members, with budget responsibility and responsibility for contributing to business turnover • Achieve synergy and a strong partnership between sales and marketing, resulting in powerful collaboration and a competitive advantage

Cambridge, United Kingdom

• Responsible for all the business requirements related to the Arable Products portfolio for Certis UK inorder to meet the operational and commercial objectives and customer expectations• Working directly with the Technical team and Development team to ensure a high standard oftechnical marketing content, reflecting the voice of the customer• Member of the molluscicide stewardship group (MSG), working with authorities to retain theapproval of the Active Ingredient and keep Certis products on the market• Led the launch of Sluxx and Iroxx molluscicides for UK & Ireland, working with R&D team onformulation and with the manufacturers in Germany• Working directly with the Corporate Marketing Manager and a key member of the global MarketingExcellence Group, on communication projects• Developing and managing central communication activities, internal and external, for Certis Europefor their Communications strategy

Fulbourn, Cambridge

• Working with the Portfolio Managers and Marketing Manager on B2B campaign development &implementation, digital marketing, creative content, website management, CRM, social media,campaign analysis, UK events, product launches, videos, and budget management• Collaborating with in-house R&D, Technical Managers and Product Managers to develop, implement and measure compelling marketing campaigns

Leeds, England, United Kingdom

• Planning, executing and managing Digital marketing campaigns, including agency management• UX development projects, working closely with the development team

Cambridge, England, United Kingdom

• Executing marketing campaign activities for the product managers in the UK & Ireland, includingcustomer events and major exhibitions

Marketing Level 6, Digital Innovation Module

Bachelor'S Degree, Professional Marketing

Marketing Level 6, Mastering Metrics Module, Merit

Marketing Level 6, Strategic Marketing Module

Certificate, Crop Protection

Product Management, Business To Business, Level 4

Marketing And Product Management, Level 4