I am a Business Mindset Coach - INFINITE UPSTART - helping people to run purpose-led business, brands & services through strategy & mindset work.I’m about business being hustle free & heart-led rather than overwhelming & soul destroying.I love getting into conversations about value-based marketing, money mindset, time management, purpose, and goal-setting. As the owner of two businesses myself, I know exactly what challenges are facing the new business owner. Coming from a creative background, I write for the stage, audio and the page, and I have produced theatre interdependently and have been the Social Media Marketing Manger & Assistant Producer of the Reading Fringe Festival. I am the Co-Founder of Ironclad Creative CIC, an organisation devoted to helping writers and theatre-makers from low income background find opportunities in the arts.