Essentiale Global Brand StrategyLeading the strategy for the #1 Liver care brand in the world: Essentiale; connecting all the points to grow and serve more and more people.

Allergy Western EuropeAfter a double hat role building the strategy for the allergy business across the Western European countries, a full time challenge to lead this category as a whole, being accountable for the P&L, but also for building love brands. Allergy, the biggest source of growth of the zone, my role, driving the business and strengthening our purple brand portfolio. In charge of 7 countries brands, trade and shopper marketing teams.

Allergy Western EuropeDriving Growth for UK, Spain, Portugal, Belgium, Switzerland, Austria, Greece in the allergy market, building a unified strategy for the present, and mapping the future.

Driving Marketing strategies and brand management for Allergy and Nutritionals Categories in UK and Ireland.Switched from RX to OTC fexofenadine, and launched in both countries a new allergy range. In UK, reaching 8.9% market share in just 5 months, and being recognised for the best launch, with 10 awards: Smarties EMEA, OTC awards, pharmacy awards, etc.

Responsible of Strategic business Innovation + PMO area for new product developments, portfolio and new chanel strategies & beyond the pill / digital innitiatives... ensuring purpose and consumer driven plans for serving healthier fuller lives.