Led marketing strategy and execution for Reebok’s largest market. Oversaw the development of all integrated marketing campaigns including media planning/partnerships, digital/e-commerce, retail and trade marketing, email/CRM, POS, in-store activations, events, PR, Athlete/Partner and Influencer marketing.• Provided strategic guidance for market advancement as part of the NAM Senior Leadership Team resulting in brand growth outpacing overall market growth. Delivered strongest results in over a decade overachieving target by +24% and +12 ppts operating margin with a YOY Net Sales increase +56% and Operating Profit Increase +400%. • Partnered with VP of Sales on win-with-the-winners account strategy and growth plans leading to 76% increase in YOY net sales and record profitability.• Supported market P&L management and planning. Allocate and oversee Marketing Working Budget across channels.• Played leadership role in the Brand’s United Against Racism Initiative and multiple Employee Resource Groups aimed to support and advocate for underrepresented groups, including Women, BIPOC, and LGBTQ.

Global Marketing lead for Brand Creative, Digital/Mobile, Comms Planning / Media, Social, Retail/Visual Merchandising, Events, In-house Agency, and Archive.• Led the launch of the 2019 Sport the Unexpected campaign including the award-winning short film “Storm the Court.” Winner of over 10 awards from Clio, Hatch, and Cannes Lion, including a 2019 Best in Show Hatch Award.• Owned and drove brand positioning and execution across organization.• Drove overall communications strategy (inclusive of paid, owned, earned), brand creative platform, and media planning. Delivered comprehensive global guidelines and go-to-market plans seasonally. Global MWB oversight.• Led search for Global advertising agency of record. Responsible for all agency relationships.• Spearheaded the Women-First initiative and roll-out of strategic plan globally designed to increase market share and net sales. • Drove the Global Corporate Social Responsibility and Sustainability strategy evolution and execution to marry more tightly to the brand positioning and maximize social impact across all markets.

Head of Global Social, Events, and PR.