Inge Burger

Inge Burger Email and Phone Number

Business Director @ Ogilvy
London, England, GB
Inge Burger's Location
London Area, United Kingdom, United Kingdom
About Inge Burger

I'm a creative problem-solver and strategic thinker. I drive and focus collaboration between teams to create and implement strategies and functionality that really work:> As a credible Client Partner, I foster strong relationships to explore and overcome challenges> I lead multi-skilled agency teams to develop customer-centric engagement strategies based on insights> I interface with technical teams to implement platforms, prioritise intelligently, and ensure functionality meets expectationsMost of all, I love working with people - I'm intuitive, have empathy and believe a sense of humour can go a long way.With a diverse skillset, I have expertise leading:> Consultancy, Client Collaboration and Relationship Building> Positioning, Value Propositions and Conceptualisation> Loyalty Programme Design and Technical Implementation> Strategic Account Management, Project Management, Leadership and Team Motivation> Customer Journey Mapping, Comms Planning and CRM Programmes> Data Analytics, Segmentation and Business Case Modelling> Multi-channel Customer Engagement, Brand Engagement and Content Strategies> Coordination and Delivery of RFI and Pitch Responses> Estimation, Forecasting and Contract Negotiations> Brand Development, incl. Rich Media, Promotional Videos, Direct Marketing and Print> Responsive Design, incl. IA/UX/UI and Production

Inge Burger's Current Company Details
Ogilvy

Ogilvy

View
Business Director
London, England, GB
Website:
ogilvy.com/cn
Employees:
235
Inge Burger Work Experience Details
  • Ogilvy
    Business Director
    Ogilvy
    London, England, Gb
  • Ogilvy
    Business Director
    Ogilvy Jun 2021 - Present
    London Area, United Kingdom
  • Collinson
    Group Account Director At Collinson (Formerly Iclp)
    Collinson 2013 - Apr 2021
    London, United Kingdom
    Client Lead at a global, full-service customer engagement agency and award-winning leader in loyalty, formerly called ICLP. Responsible for client relationship building from initial business win/on-boarding, delivery of consultancy and technical implementation projects to on-going strategic partnerships, including driving value across our loyalty engine and commerce platforms.> Lead in business win with a global mobility service provider.> Client Director for consultancy with a hotel group in EMEA to design a cross-brand loyalty proposition differentiating this smaller player from major hotel chains and online travel agents. The solution includes a fully defined programme, commercials, outline of capabilities/interfaces to seamlessly integrate with diverse technical landscapes, a member engagement framework and a data measurement framework to inform and track performance. > Client Account Lead for strategic partnership with Eurostar, providing their loyalty solution. Helped to develop their wider member experience through customer journey mapping and CEM strategy after leading the successful implementation of the Club Eurostar programme.> Oversaw Mastercard Account (UK & US), helping to create deeper engagement through cut-through payment propositions.> DMA Gold Winner 2017 (Retail): Client Director for the design and implementation of a discreet, surprise and delight customer experience programme for Hackett, with technology empowering staff to create richer in-store interactions and giving members a deeper brand experience through exclusive partnerships. > Previously Client Lead in managing the Club Carlson frequent guest programme (now called Radisson Rewards) for Carlson Rezidor Hotel Group in EMEA, developing award winning loyalty campaigns. Pitched and won Rezidor Hotel non-loyalty EMEA business.
  • Vivid Lime
    Group Account Director
    Vivid Lime 2009 - 2013
    London, United Kingdom
    Hybrid role of strategic consulting, client servicing and project management in a medium sized integrated agency with a strong digital heritage. Working collaboratively with clients to develop multi-channel strategies across a wide variety of sectors. B2B, B2B2C & B2CHighlights include:> Launch of CAT B100 feature phone at CES 2014, Las Vegas> Launch of Vodafone’s Digital Parenting online hub and glossy magazine. The online safety initiative was acknowledged by David Cameron, then PM> Launch of a Pan-European community portal (teachtoday.eu) for safe use of new technologies, successfully managing collaboration between 14 of the world’s (then) largest tech companies [incl. Google, Facebook, Microsoft, Yahoo, Bebo, AOL, Orange, Vodafone, GSMA, T-Mobile]Responsible for successful end-to-end delivery of wide-ranging projects: Positioning & Value Propositions | Multichannel Marketing Strategies | Brand Development | DM Campaigns | eCRM | e-Learning Toolkits | Website Design & Production | IA/UX/UI/Accessibility | Rich Media, eCommerce, Loyalty Platform & CMS Integration | SEM & Social Media Strategies | Promotional Videos/Product Demos | Events | Data AnalyticsClient list includes:CAT Phones | MasterCard Worldwide | John Lewis & Waitrose | RBS & NatWest | Towergate Insurance | Columbus Insurance | MSD (Merck Sharpe & Dohme) | Vodafone | Teachtoday | Research Now | GSMA | Green Rewards | Priority Pass
  • Vivid Lime
    Account Director
    Vivid Lime 2008 - 2009
    London, United Kingdom
  • Vivid Lime
    Senior Account Manager
    Vivid Lime 2007 - 2008
    London, United Kingdom
  • 1St Contact
    Design Manager
    1St Contact 2004 - 2007
    London, United Kingdom
    Responsible for managing an in-house agency, account management and creative direction for a wide range of integrated communications campaigns in Lifestyle, Travel and Finance sectors. Projects included: Global brand refresh for 12 businesses and 4 markets | Bar identity and interior design | Re-launch of an annual 128pp London Guide | Event design for Food & Wine Festivals

Inge Burger Skills

Direct Marketing E Commerce Loyalty Programme Design B2b Online Marketing Brand Development Digital Strategy Account Management Mobile Marketing Digital Media Digital Marketing Integrated Marketing Online Advertising Search Engine Marketing Creative Direction Client Relationship Management Email Marketing Strategic Brand Positioning Sem Project Management Technical Implementation

Inge Burger Education Details

Frequently Asked Questions about Inge Burger

What company does Inge Burger work for?

Inge Burger works for Ogilvy

What is Inge Burger's role at the current company?

Inge Burger's current role is Business Director.

What schools did Inge Burger attend?

Inge Burger attended Stellenbosch University.

What skills is Inge Burger known for?

Inge Burger has skills like Direct Marketing, E Commerce, Loyalty Programme Design, B2b, Online Marketing, Brand Development, Digital Strategy, Account Management, Mobile Marketing, Digital Media, Digital Marketing, Integrated Marketing.

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