Inge Knops Email & Phone Number

Bornem, Be

Gent, Vlaanderen, België

As marketing manager Proximity I am responsible for the marketing strategy and execution towards specialty stores (mainly butchers) and foodservice channel in the Benelux and Germany. I coach a team of 3 brand managers and am part of the leadership team of the company.

Bornem, Flemish Region, Belgium

I help brands and companies to develop a sustainable marketing strategy. Based on market trends, consumer insights and customer data, I develop, implement and monitor on-&offline communication, activation and innovation plans.

Antwerp, Flemish Region, Belgium

Groep Van Roey is een Belgisch familiale bouwgroep met 11 bedrijven en 1300 werknemers. We bieden totaaloplossingen aan om aangename, leefbare en duurzame omgevingen te creëren waarin mensen graag werken, wonen en sporten.

Bornem, Flemish Region, Belgium

Business Markers is a cooperation of experienced business managers. We help our clients to create or sharpen their (marketing) strategy, strengthen their people engagement & development, increase customer centricity & guarantee operational excellence.

Kontich, Flemish Region, Belgium

Veritas is a Belgian fashion retailer with 130 stores in Belgium & Luxemburg selling accessories, socks & tights and DIY material for knitting and sewing. As marketing & communication director I took responsibility for the brand & communication strategy, communication planning, social media, PR & influencer marketing, CRM, e-mail marketing and in-store communication. To make this a succes I was supported by a fantastic team of 15 marketing and creative experts.Together with my team we launched a new communication strategy and campaign and executed a new brand identity in order to increase awareness, consideration and conversion and to rejuvenate the brand. We also launched the two first designer collabs, Eva Mouton for kids and Veronique Branquinho for DIY. In order to transform Veritas from a product-driven to a customer-centric organisation I set up persona's and customer journeys and shared these throughout the company. A new e-mail marketing program has been implemented as starting point for the implementation of an integrated CRM platform.

Diegem

As special projects marketing manager I lead the project for the creation and launch of the Smurf Aircraft, one of the Belgian Icon aircrafts of Brussels Airlines. This project involved project management, launch communication and event organisation.

Ghent, Belgium

- Marketing strategy development for Ymea and set up of communication plan for relaunch (renewed formula)- Rationalization of product assortment for Biover, a plant-based food supplement brand sold through regular supermarkets- POS activation at pharmacists for Davitamon and Vitafytea

Turnhout

- Development of a new brand structure and product offer within the magic segment - Relaunch of traditional playing card brand

Gent Area, Belgium

I developed a new brand strategy for the Vandemoortele brand (oils & dressings) in which cooking oils got a higher strategic importance than deep frying oils. This new brand strategy consisted of a brand identity and positioning supported by the launch of three new cooking oils for specific use. The new strategy and launch was combined with a new communication and activation platform incl. a new website. I also introduced the brand on social media.As a key contact for creative and media agencies and for media partners for the brand I developed the creative briefings and coordinated the video and photo shoots. To support the launch I developed partnerships with Libelle/Femmes d'aujourd'hui and Colruyt Academy. I developed the brand's innovation funnel for the coming years and introduced it into the olive oil category. Creation of Salad-in-a-jar activation to support vinaigrettes as part of the Vandemoortele brand identity

Vilvoorde, Flemish Region, Belgium

- Owner of brand identity for the different European consumer woodcare brands - Development of the EMEA marketing strategy incl. the sustainability strategy (with FSC partnership) and driver of the implementation in the local markets.- Responsible for innovation funnel and project lead for NPD projects (working with multifunctional teams situated in different countries)- Development of a relaunch toolkit for local markets to implement global livery structure and design, communication campaign and instore visibility system: implementation in Russia, Poland, Czech Republic, Hungary and Germany- coaching of a junior brand manager located in Austria

Vilvoorde, Flemish Region, Belgium

Member of the Belgian Marketing Management team and CE brand team. Coaching a team of 4 brand managers.- Set up of the B2B marketing strategy: segmentation of the market, development of the optimal product and brand offer for the different segments and communication plan- Project lead for a European project to relaunch the interior wall paints range of Trimetal for BeNeFraLux (including a new service offer for professional painters)- Development of in-store concept for Trimetal wholesalers and Trimetal shops- Facilitating ways of working and coaching my team within a new local marketing structure

Antwerp, Flemish Region, Belgium

- Innovation manager for smoothies and fresh cut fruit concepts (retail & convenience channel)- Out-of-home marketing manager: business development for the convenience channel in Europe for healthy snacks- project lead for tailor-made tailor-made concepts and trade marketing solutions for Pan European customers like McDonald’s, Flunch,...

Londerzeel, Flemish Region, Belgium

- Brand management for the brands Palm, Rodenbach, Royal and Redbach in Benelux- 360° brand activation: communication (ATL & BTL), sponsoring and events- Key contact for communication, media buying and packaging agency

Brussels Area, Belgium

- Development of marketing plan for Chappi, Frolic and Pedigree Snacks

Master After Master, Marketing

Postgraduate, Digital Marketing

Exam paper: Development and evaluation of a digital marketing plan for Belgian Blenders, a new Belgian coffee brand, to build brand.

Master, Leadership

Master Degree, Applied Economics