Commercial and Transformation Executive with expertise in management, business development, turnaround, strategy, and optimization, including digitalization, sales, marketing, and communication.I am a dynamic leader with strong communication skills, motivating and engaging my team. I combine strategic and analytical thinking with an innovative approach and a proactive, result-oriented attitude towards change and strategy execution.My Focus in Working with a PERFORMANCE ORGANIZATION:• Culture: Creating a strong company culture that fosters collaboration and innovation.• Competence: Developing and attracting necessary competencies for current and future needs.• Quality: Ensuring high quality in processes and structures for optimal efficiency.Experience:• Business Development: P/L responsibility, turnaround, and strategy execution• Management: Sales management, change management, organizational mindset• Board and Advisory Roles• Strategy: Setting direction, establishing goals, and adjusting as needed• Optimization: Economic key figures, profitability analyses, and setting relevant KPIs• Disruption: Rethinking business models with new technology• Digitalization & E-business: Using data to support business development• Pretotyping: Testing new ideas through real-life experiences• Behavioral Design & Nudging: Working with desired behaviors to reach goals• Communication: Key parameter for advancing projects, companies, and people• Stakeholder Management: Network & relationships, P2P/H2H• Negotiations: Customers, suppliers, and other stakeholders• Nordic Group: Cultural understanding, international suppliers, and partners• HSEQ: Work environment, CSR, Vision Zero, PPE• ISO: Quality, environment and working environment (ISO 9001:2015, 14001:2015, OHSAS 18001)• Sales: KAM, B2B, Social Selling, partnerships, co-creation• Customer Experience: Customer journey, loyalty index, and NPS score• Marketing and Branding: Value-creating content and alignment with sales