Ingo Madel Email & Phone Number

Berlin, Germany

Cambridge, Massachusetts, United States

Marketing Communications & Brand Management:- Management of Co.Lab’s communication channels (internal, resident communication, external & partner communication)- Management of Co.Lab’s editorial calendar: content creation, scheduling, publishing- Development of informational and branded marketing materials (one pagers, signage, ads, invitations, blog posts, swag)- Build-out of global website based on the needs of four global sites providing resources and exposure to Co.Lab residents, managing program applications, and innovation challengesOperations:- Facilitation of operational readiness of newly opened Cambridge site (incl. laboratories, office space, amenities);- onboarding of companies and direction of day-to-day operationsExternal Activation & Event Management:- Coordination and management of various events aiding sourcing & ecosystem activation, resident programming, and community building (e.g. grand opening, mentoring workshops, CEO roundtables, panel discussions, networking events, resident showcases)- Development of a regional network of KOLs, VCs, Start-Ups, experts, and partners

Boston, Massachusetts, United States

Management of NEMPAC‘s communication channels & deployment of marketing campaigns from ideation to execution, supporting NEMPAC‘s educational programing, performing arts center, and multiple annual fundraisersCommunications Management:- Content creation for all internal and external communication channels, including newsletters, social media, presentations, and articles- Compilations of press releases, media alerts, and press kits- Coordination of media & press inquiries, interviews, and photo opsMarketing & Development:- Targeting, measuring, and optimizing campaigns tailored to NEMPAC‘s diverse audiences (students, concertgoers, deprived audiences, sponsors)- Outreach to potential donors, corporate sponsors, collaborators, artists, and faculty fostering business opportunities and relations- Development of a corporate sponsorship program and implementation of donor-base consolidation strategiesEvent Management:- Planning & organization of concerts and fundraiser events, including NEMPAC‘s 20th Anniversary Gala and NEMPAC‘s Jazz in the Park concert series- Coordination of venue & staff, vendors & sponsors, ticketing, fundraising- Development & design of visual event identities, signage & swag, program booklets, and event pages; direction of videographersBranding and Rebranding:- Visual design of all signage and marketing collateral (digital/print)- Creation of NEMPAC‘s new visual brand identity- Direction of NEMPAC‘s website overhaul

Berlin, Deutschland

Deployment of marketing campaigns from ideation to execution, fostering G4A as a thought-leader in health innovation, and promoting G4A’s annual Digital Health Partnerships and events (Signing Day 2018 & 2019, G4A’s Digital Health Forum 2020 & 2021)Management of G4A‘s global media partnerships (2020)Direction of G4A‘s US-based partner marketing agency (2020)Content management and creation of collateral for G4A’s marketing channelsDevelopment management of G4A’s Digital Health Forum‘s website & event platform ('Agents of Change', 2020 & 'Health For All', 2021)Videography & post-production of ads, teasers, event videos, vlog interviews, and lip-dubs for G4A’s marketing channels and event presentations

Berlin, Deutschland

Research & elaboration of draft proposals for issues within the MP‘s purview (organised crime, political/religious extremism & terrorism, safety authorities, disaster control)Strategic management of communication channels: long-term planning, content creation, channel moderation, risk & crisis communication, campaigningWriting and revising white papers, press releases, articles, and speechesAnswering to press, constituents, and government inquiriesLiaising between public administrations, representatives of the federal and state government, companies, NGOs and community leadersPosing parliamentary inquiries and exercising parliamentary controlResolving requests on behalf of constituents, organisations, and local authoritiesPreparation and coordination of expert groups and committee meetings

Metropolregion Paris

Video editing & animation (product presentation, social media teasers, team interviews) for the launch of 'Lumen', an app for Renal Cell Carcinoma patientsDesigning marketing collateral and User Interface templates

Berlin

Campaigning strategist for the 2017 federal electionsRevision of the MP’s political brand and long term communication strategyRebranding & relaunch of communication channels (website, social media, newsletters, surgergies); content creation; channel managementWriting and revising speeches, press releases, articles, and draft proposalsPreparation & coordination of committee meetings, expert groups, and events

Berlin

Co-founder of “wahlweise e.V.”, a non-profit organisation that launched various projects to support disadvantaged students and their familiesDeployment of marketing strategies to expand the NGO‘s network, partnerships, and corporate sponsorshipsBrand development (brand identity, branding materials, design guidelines)In cooperation with Vodafone Foundation Germany: Development of guide-lines and materials for students, parents, and educators respective the German educational system and social & cultural divide (concept, design, layout)In cooperation with Hermann-Sander School Berlin: Advancing a network and communication infrastructure for parents and educators to foster integration and inclusion of culturally, socially, or physically disadvantaged students

Berlin

Development, implementation, and analysis of graduate surveys seeking to improve the university‘s programs and increase future graduates’ job prospects

Berlin

Social Media and Marketing Management (advertising the institute’s Master’s programs)Students organisation and administrationTeaching students basic principles of digital design, layouting and video editing

Berlin, Mitte

Managing bar operations (inventory, ordering, staff, customers, and related demands of the bar)

Berlin

Development of social media campaigns, flash-based online games, and designs for banner ads

Berlin

Concept & design for various print and online marketing campaigns

Berlin

Project Management & Project Design for international student exchange programs

Master'S Degree, Media And Political Communication, 1,3

Strategic Political Communication · Political Marketing · Media Relations Master’s thesis: “Brand Communities as a Concept of Public.

Bachelor'S Degree, Communication In Social And Economic Contexts, 1,7

Activities and Societies: Member of the Student Parliament and Student Representative in the Committee of Study Management and Development.

Comunicación Empresarial (Corporate Communication)

Semester abroad