Supervise and coordinate the work of a graphic design/production team that produces graphic-intense paper and computer-based language assessmentsOversee image development for language assessments, including task distribution, graphics ordering, layout, coloringGuide and mentor in-house production artists for growth and identify professional growth opportunitiesEstablish and maintain relationships with contracted illustrators

Successfully built a centralized Operations team from the ground up Supervised the Operations team for a national E-Commerce site with responsibility for Production, Inventory/Account Management and Ad Operations teamsDeveloped robust reporting to monitor performance across the Sales and Operations groupsImplemented operational processes to optimize performance of the Sales and Operations groupsDirected the creation of a centralized ad scheduling/trafficking system to schedule and place ads in 45 daily newspapers across the USOversaw the integration of Finance, Sales CRM and Operations CMS Created standards for content management, inventory management and production workflows Strategized with Sales management on the development of strategies to grow revenue

Successfully managed the launch of 20 local e-commerce sites across the US over a 90 day periodSupervised a regional Operations team with responsibility for Production, Inventory/Account Management, Ad Operations, Social Media Marketing and Consumer and Merchant Customer ServiceDeveloped operational processes for the management of the site, inventory management and production workflowsOversaw the development of lead gen strategies for Sales Collaborated with Regional Sales Management on revenue and lead gen strategiesCreated onboarding and training programs for Sales and Ops Collaborated with the Product team to improve efficiency of the proprietary CMS drive innovation, create and launch new product offerings Implemented a customer service portal and IVR system to improve efficiency of the account management teamMentored employees across capabilities by coaching, identified areas for growth, celebrating successes and identifying training and professional development opportunities.

Supervised the Ad Operations team responsible for design and implementation of digital advertising rich media campaignsLed cross-functional teams to brainstorm and deliver high quality, compelling new interactive advertising and rich media products Developed comprehensive interactive advertising campaigns across multiple digital platformsProject Managed a myriad of digital projectsLead initiatives and conducted research on current advertising media and general web technologies. Developed and implemented training sessions for Ad Operations, Sales and Sales SupportDeveloped in-house and programmatic rich media creative solutions for the site Managed the development and production of all sales marketing materials, including pitch decks, collateral, direct mail and media kits

Designed and implemented engaging comprehensive advertising campaigns across both print and online platformsCreated engaging interactive digital rich media ads, games, microsites and custom widgets for clientsWorked in cross-functional teams and clients to identify potential new digital products and bring them to marketIntegrated social media with client microsites and landing pagesCarried out product development/testingDeveloped and maintained technical specifications for in-house and 3rd party creatives

Coordinated multiple shows each year in an intimate, boutique gallery spaceAdvised solo artists, composed press releases, designed show cards, posters, and wall text for showsOversaw digital large format printing of artists' work for retail sales during showsOversaw incoming application submissions for solo shows