Tracy Ingram Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

New York, Ny, Us

London, England, Gb

• Developing go-to-market strategies to introduce Adludio’s new AI-powered creative solutions and upcoming SaaS platform, already expanded into three new markets and increased our service enrollment rate by 34%. • Advisor to both new and existing clients across multiple verticals and integrated partners while continuing to establish effective relationships across the industry ecosystem.• Managing the central region sales team’s account prioritization and team development, providing strategy and guidance across the entire sales cycle and onboarding process. My team hit and/or exceeded revenue goals every quarter in 2023.• Collaborating with product and marketing leadership on product pipelines, promotion/education materials, and update go-to market strategies based on industry changes or client needs. • Leading the adoption of new company resources, meetings, and knowledge sharing processes to increase internal communication and education across both the sales and cross-functional teams, significantly cutting down the time needed to complete proposals and presentations.• Presenting and/or speaking in educational panels and webinars for regional ad clubs and agency all-hands as a representative of Adludio and a subject matter expert on AI creative and data solutions.

Ventura, Ca, Us

• Cultivated and built relationships with decision-makers of Fortune 500 brands, independent agencies, and major holding companies.• Exceeded revenue and product adoption goals on evolving books of business, averaging 35%+ YoY growth across net new business and existing tier one clients. Three years in a row of managing a book spending $40M+ per year in TTD.• Knowledgeable in industry trends across multiple verticals, as well as first-to-market programmatic channels, data providers, and API solutions.• Identified new business opportunities each quarter and lead the contract negotiation process from start to finish to ensure a smooth onboarding experience before handing off to account management teams. • Worked with varying levels of stakeholders and C-level leadership, while taking the time to understand their needs and parts of the business with most growth potential. • Partnered with marketing, data solutions, and inventory partnerships teams to put together custom targeting solutions or public marketing materials to further drive adoption and promote partnership success.

Ventura, Ca, Us

• Proven track record of exceeding revenue and product adoption goals as the lead and/or hybrid salesperson on my accounts. Some examples in recent years:o Grew book of business by 71% by beating my CTV adoption/spend goal by 185% and garnering the highest Q4 data promotion adoption rate in the region.o Beat annual revenue goal by 173% and had a 149% YoY spend growth, partially thanks to winning large budgets from both major Presidential candidates during the elections. o Secured $32M from leading national insurance company for 2022 (1163% YoY increase) and beat my annual spend goal by 15%.• Lead new business pitches and consulted on RFP responses and presentations with our existing agency leadership/C-level partners. • Lead the process of identifying new business opportunities and presenting growth opportunities with brand and agency clients.• Collaborated with commercial activation and marketing teams to redesign TTD’s go-to-market strategies for various solutions, as well as national QBR and RFP presentations to help client-facing teams better highlight up-sell opportunities and TTD’s differentiators.

Ventura, Ca, Us

Ventura, Ca, Us

• Owned direct relationships with senior leadership at global holding agencies (Omnicom, Rise Interactive, and GroupM) and Fortune 500 brands across multiple verticals.• Led new client kick-off and sales meetings to better understand the client's goals and prepared internal teams on next steps.• Proactively cold called new business and acquired new clients across the education, CPG, and finance verticals. • Managed the onboarding process and campaign performance management for all of Omnicom Media Group’s advertisers; added over 2,800 new advertisers into the UI and lead the implementation process for the first of its kind DMP tagging solutions across 12 global regions.• Collaborated regularly with the internal sales and product teams to ensure all issues and new projects were taken care of quickly and efficiently.

New York, Ny, Us

• Created request for proposals (RFPs), insertion orders (IOs), and client media authorizations (CMAs) for every new display and search campaign.• Prepared and QAed weekly and monthly campaign performance and audience profile reports for clients including: PNC, Sears, and FES.• Managed the trafficking for all of my clients’ campaign through DART, AdWords, and Facebook Ad Exchange.• Researched potential campaign partners and competitor trends with @plan, ComScore, AdRelevance, etc. • Built strong relationships with all of our internal teams and relevant agency partners and vendors.

Chicago, Il, Us

• Increased user activity and brand awareness on social media platforms, such as Facebook, Twitter, Foursquare, Pinterest, etc, by creating unique and interactive campaigns for companies and artists. Companies include: Nike, Mercedes, Fret12, and name another • Created simultaneous contests and events linked to social media, which compel users to receive targeted marketing material, communicate with the brand and to develop stronger affinity with the brand • Lead company brainstorming for new social media and digital marketing concepts for lifestyle campaigns.• Prepared market research for a variety of campaign pitches for projects including the World Trade Center, Word on Fire, and SinLabel.• Changed the way users interact with brands on social media by creating unique, one-of- a kind interfaces and tabs on Facebook • Coordinated press inquires and scheduled artist interviews for Fret12.

• Created one-of-a-kind events at bars and nightclubs to test new products to a specific target audience or promote consumer brands. Coordinated contests and special themes that positively reflected on the sponsoring brands and connected consumers to the products.• Selected as part of the PEEQ program, which gives me the power to control a brand’s influence on campus and how my peers interact with it. Hosted over a dozen that allowed students to try out new products and then give feedback to the corresponding companies, thus creating strong relationships with various brands.

• Identify, initiate, plan, and execute Indiana University campus events including: concerts, speakers, and movie screenings so students will view Union Board in a fun and positive way. • Create press kits and sponsorship packages for the I Am Music II Tour and the Sublime with Rome concert in order to increase the publicity of the shows on both a local and national platform. • Coordinate media and press for all Union Board sponsored events in order to ensure success and increase campus involvement.

• Managed two different markets in Indiana for various concerts and events each week by utilizing grassroots marketing techniques in order to spread awareness regarding upcoming tour and album releases.• Publicized new information about artists through various social media sites and local businesses by creating new promotional material for each artist to better fit their target audience. • Created mobile marketing campaigns around campus, which allowed students to scan geotags to learn the date and location to upcoming concerts and where they can purchase merchandise. • Event coordinator for movie screenings and artist appearances by communicating with artist managers, labels, and venues for all events.

• Trained closely with record label to create media lists and electronic pitches to increase media placements for upcoming albums and tours. • Developed press kits and press clippings for various artists and Broadway shows in order to provide more information to media outlets.• Used social media to spread up-to-date information about artists to increase communication with fans around the world.• Prepared on-air props and scripts for concert and TV appearances.

Los Angeles, Ca, Us

• Promoted the “One for One” campaign, which donates a pair of shoes to a child in need for every pair purchased. • Distributed campaign materials; update information on social networking sites; and establish and maintain communication with campus reps at other participating schools. First campus team in the program to initiate a mobile marketing campaign, which placed geotags around campus so students could learn more about the featured products.• Influential in the success of “Style Your Sole” event by enhancing student knowledge of company and their charitable mission.

- Chosen to market student spring break packages for Puerto Vallarta's top student travel company, reporting any new prospective sales leads and interested customers to management.- Successfully reached a broader base of the student population through the use of social networking sites.

Bachelor Of Arts, Journalism

Management Essentials