• Sourcing and Product Development• Brands handled: Sledgers (men’s footwear) and World Traveller (bags and luggage)

• Reports directly to the management. • Generates and manages online operations and serves as the point-person of online platforms such as Lazada, Shopee, and other marketplaces. • Maintains marketplace accounts including setting-up, managing, monitoring, reporting, and inventory. Answers inquiries and provides excellent customer service through chat and email. • Ensures that orders are processed on-time. • Resolves product or service problems by clarifying the customer’s complaint: determining the cause of the problem, selecting and explaining the best solution to solve the problem, expediting correction or adjustment, and following- up to ensure resolution. • Recommends potential products or services to management by collecting customer information, and analyzing customer needs. • Prepares product or service reports by collecting and analyzing customer information. • Helps company attain the highest customer service ratings. • Leverages existing relationships with e-channel partners to drive sales growth. • Suggests any enhancement of the e-commerce platform, and online sales strategies. • Creates and distributes engaging written or graphic content in the form of e-newsletters, webpage and blog content or social media messages. • Develops and implements online initiatives through competitive research, platform determination, benchmarking, messaging, and audience identification. • Continuously ensures the quality of products in terms of pricing, inventory and content. • Collects consumer and retailer feedbacks to develop new insights into shopping behavior and product development. • Creates digital marketing plans for new advances such as sales campaigns and exclusive offers. • Builds and leads the online content strategy including enhanced brand content, copy, imagery, and video presentation. • Spearheads transition from Lazada Marketplace, to LazMall.

Apple & Eve is a locally known brand that caters to a modern, worldly woman with outfits that are both practical and premium.• Creates mood board every season together with the Senior Fashion Designer • Researches on the latest trends, colors, and prints• Conceptualizes and create designs, choose the right fabrics to be used, and present it altogether with the brand’s team• Creates Product Development Sheet of each approved design, and send it to corresponding suppliers• Prepares monthly line-up for consignment• Measures new samples’ specs and send it back to corresponding suppliers when needed with the new Product Development Sheet• Oversees product developments, fittings, and approvals• Liaise with international and local suppliers which includes price negotiations, design, and quality concerns• Makes Purchase Orders and Cutting reports for my own designs and have it signed directly to the Creative Director• Makes Fabric Procurements when purchasing fabrics locally• Creates color studies and minimal graphics for the prints, and fabrics of the brand• Works on color and fabric direction• Works on quantity allocation per store• Assists on seasonal photo shoots• Provides reports on competitor analysis• Works on Product Names, Product Specifications (e.g. colors, details, fabrics) of each item posted on our Lazada, Shopee, Zalora Platforms, and website• Access Shopee and Lazada Seller Platforms to answer queries from customers• Joined Hong Kong buying trip• Attends brand events• Regular store visits

• In- charge of product specifications, SEO keywords, SEO descriptions, and slogans used for the website • Proofread and initially edited contents written by co- writers • Uploaded categories and contents on website • Worked closely with the whole team to ensure work process is efficient• Trained newly hired writers

For a year, I worked as a Correspondent for Candy, the #1 Teen Magazine in the Philippines.• Pitched in ideas on discussions for our monthly articles • Written articles on designated topics • Covered events in behalf of Candy Magazine • Assisted an outdoor location shoot