Retail and Shopper- Analytics Projects of Consumer Behavior at POS -Clients : Unilever, Danone, Diageo, Vigor, Mondelez e Nestlé

Key Account of Casino Group

-Market Research -Study and analysis of market and retailers focusing on the performance of each company profile -Tracking sales performance, prices, customers, brands, marketing strategies, market share and results. -Knowledge Deep in the methodology of consumer panels, more specifically in durable goods and entertainment, such as Telecom, IT, CE,MDA ,SDA, PHOTO, SHOES, TOYS, BOOKS and GAMES, DVD SOFTWARE -Elaboration Contracts for services such as sending sales of retail products. -Coordination In receiving the files of sales from retailers to compile the data. -Control the quality of information contained in the panel, conducting internal and external investigations with the retailer to collect a more accurate information. -Checkingthe coding of products in order to ascertain whether the code assigned is in accordance with the technical specifications. -Analysis, Preparation and presentation of results / performance of the product categories in retail

Market Intelligence Area and Research - Cosmetics Projects-Market Research Adhoc-Responsible for managing the budget of the project by monitoring the monthly expenses-Preparation and execution of research with the client company resellers in order to capture opportunities for improvement-Responsible for visits to the POS, gathering information- Monitoring of competition and Marketing Share-Responsible for creating documents ad hocs through data collected in the field-Control all of stages of the study: Briefing, execution and apresentation- ANVISA report-Monitoring of communication and social medias-Search for launching new concepts in Make Up-Mystery Shopper-Knowledge Tools Nielsen and Kantar Panel-Presentation of ad hocs to the client company