Ingrid Cheung Email & Phone Number

• Approached potential clients to provide sponsorship for Hong Kong Film Awards, developed and maintained close relationship with existing and potential sponsors.• Negotiated terms and details, prepared contracts and documents, led and planned all issues for promotion, advertising, shooting, government approval, production and execution with involved parties.• Worked closely with government departments, clients, vendors, creative and production teams to ensure smooth and timely execution.• Evaluated result and effectiveness, collected sponsors feedback to provide recommendation and suggestion for next year event.

• Approached potential clients and proposed content to organize different events and campaigns.• Conducted research for market and consumer data to organize promotion events or campaigns, forecasted target box office and monitored daily box office.•Negotiated terms and release schedule, arranged materials, ticketing and box office issues with cinemas and production houses, monitored competitors activities and market trend.• Worked closely with production house, vendors and cinemas for trailer, TVC and in-store advertising production, prepared content and copying, updated and managed social media platforms.

• Explored potential partners for partnership and promotion campaigns, handled all media and customer enquiries, worked closely with sales team to ensure smooth daily branch operation. • Developed marketing, advertising, public relations and CRM strategies, analyzed sales and consumer spending behavior to develop tailor made promotions for different branches.• Led online and offline advertising production and website revamp with vendors, developed bilingual promotion content, updated and managed social media.• Monitored daily sales, planned and managed marketing and event budget, constructed weekly sales report with competitive analysis to management for business development.

• Formulated and executed sales, marketing, promotion and business development strategies to achieve business and marketing objectives.• Explored business opportunities, developed new sales channels, negotiated with business partners to develop go-to-market calendar and activation to reach target customers.• Negotiated terms and details with business partners, handled and followed up all contracts.• Worked closely with internal and external parties to arrange details and logistics of all campaigns and events on time and smooth execution.• Formulated budget and controlled cost, proposed sales target, developed pricing strategies of products and monitored daily sales.• Conducted researches to evaluate campaign effectiveness, prepared report to review performance, competitor’s activities and market trend.

• Formulated and executed marketing, promotion and partnership strategies, planned and managed budget, forecasted monthly sales target and developed pricing strategies for different movies and branches.• Maintained close relationship with studios and distributors and approached trade partners to organize exclusive marketing campaigns to increase sales and attendance rate.• Arranged details and logistics with internal and external parties to ensure smooth execution of events and campaigns.• Attended exhibitor screenings to select movies to release in different UA cinemas based on different target customers and monitored daily sales and market share to adjust product assortment and take responsive action to maximize sales• Prepared promotion content and arranged details to release through different channels.• Negotiated terms and contracts with business partners, conducted researches to analyze effectiveness of promotion campaigns, competitors’ activities and market trend.

Hong Kong

• Communicated with UK principal to understand global directions and converted into initiatives with localization.• Formulated marketing, PR, CRM plans and budget, developed promotion materials and handled all advertising production.• Developed e-newsletter content and followed up design and delivery of the newsletter with designer and IT team.• Negotiated details and logistics with involved parties to ensure smooth execution for all marketing events and campaigns.• Worked closely with sales team and key accounts to achieve sales target through traditional retail and e-commerce platforms.• Prepared reports and analyzed data of all marketing campaigns to evaluate effectiveness.

Hong Kong

• Planned all marketing, public relations and membership strategies for Hong Kong and Macau markets.• Formulated and managed budget, proposed monthly sales target to operation team and monitored daily sales.• Developed promotion materials content, advertising slogans and newsletter copying for both online and offline promotions.• Managed all TVC, online, offline and in-store advertising production with internal designers, external vendors and agencies. • Worked closely with internal and external parties to ensure smooth daily operation and promotion campaign execution.• Monitored competitors’ activities, prepared monthly analysis reports to evaluate effectiveness of all marketing campaigns.

Hong Kong

• Formulated all marketing, advertising, public relations strategies, planned and controlled ANP budget. • Prepared event proposals and conducted presentations of all trade marketing events to management and retail outlet clients.• Proposed budget, prepared action plans, rundown, promotion material content, agency brief and press releases, followed up all online, POSM, ATL and BTL advertising productions with agency and vendors. • Updated the latest information about the trade marketing campaigns and activities in the official website.• Negotiated details and arranged logistics with internal and external parties to ensure smooth execution.• Prepared monthly reports to evaluate effectiveness and return of investment for all campaigns and events.

Hong Kong

• Contacted potential clients by cold call, prepared proposals and conducted presentations for thematic premium CD projects. • Approached potential partners to organize joint promotion to promote new albums of all SONY BMG international artists.• Handled all master recording right and synchronization applications with music publishing companies and overseas repertoires.• Followed up whole production process of the thematic premium CD projects with clients, internal and external parties. • Assisted in all marketing and promotion event of SONY BMG artists happened in Hong Kong.

Hong Kong

• Organized and executed all marketing, advertising and PR campaigns and monitored the work of advertising and PR agencies.• Managed CRM programs, handled enquiries, negotiated details and followed up sponsorship requests from media. • Localized promotion materials and translated all content for the official website of Hong Kong.• Established and maintained close relationship with business partners and media to increase brand awareness.

Hong Kong

• Executed all internal marketing campaigns, PR events and membership programs for Jessica, Lisa and JessicaCode magazines.• Provided PR agency services to advertising clients included new product launch press conference, fashion shows and workshops.• Prepared media invitation, press releases, developed pre and post event coverage content for all internal and clients’ events.• Negotiated and followed up with designers, photographers, agencies and clients for the pre and post event coverage.