Responsible for the media and measurement of UK brand activities.

During my transition from Australia to the UK, I took the opportunity to explore new cultures by traveling through Mexico and South America. This journey enriched my global outlook and deepened my appreciation for cultural diversity.

As Marketing Specialist, I supported the development and execution of brand marketing activity through the delivery of multichannel campaigns across paid and owned channels to drive brand and audience outcomes for Australia's market leading property brand realestate.com.com.au.Key responsibilities:- Contribute to strategic marketing planning, including annual media briefings.- Assist in managing external media agency partners to ensure delivery of agreed services, including evaluation of media plans and responses.- Collaborated with internal teams and external agencies for campaign monitoring, reporting, and optimisation using data-driven insights and industry trends.- Managed cross-media reporting process for campaign impact measurement and channel attribution, working closely with research agencies and stakeholders.- Collaborated with research & insights teams to stay on top of the market landscape, competitors and consumer needs to evolve brand and maintain a competitive edge as market leader.- Led the creative development of brand and performance assets across online channels, ensuring fit for platform creative.In addition to the above, I led the development and execution of brand marketing activity for Flatmates.com.au. This included end to end campaign management, from strategic brand planning, brief development, creative production, implementation and campaign evaluation.

In my role as Marketing Coordinator, I supported the execution of the brand marketing strategy through delivery of multichannel campaigns across paid and owned channels.Key responsibilities:- Supported on the development of integrated marketing plans to achieve brand and audience outcomes.- Strong understanding of key segments and the health of our brand to ensure our campaigns engaged audiences and drive action. - Collaborated with research & insights teams to stay on top of the market landscape, competitors and consumer needs to drive new growth initiatives and maintain a competitive edge.- Monitored marketing campaigns and worked with internal channel managers and external media partners to collate weekly report updates, inclusive of creative collateral and performance. - Managed post campaign analysis for internal stakeholders to evaluate campaign effectiveness.- Owned cross-media reporting process with our research agency to measure campaign impact channel attribution.- Assisted in the planning and coordination of channel and media partner briefings and helped evaluate responses with criteria templates. - Worked closely with internal design team to support the creative and production roll out of marketing materials, ensuring campaigns were delivered to timeline.

In my role as Account Executive at OMD, I developed and executed media campaigns for Rebel Sport and Cricket AustraliaKey responsibilities:- Collaborated with teams to develop and execute media strategies in response to client briefs.- Utilised media research tools for audience analysis and strategic planning.- Managed end-to-end campaign setup and execution, including content calendars and ad operations.- Delivered detailed campaign reports and conducted post-campaign analysis for optimization.- Cultivated strong client relationships and served as a primary contact for campaign implementation.- Established partnerships with media partners, negotiated solutions, and managed client finances.- Demonstrated financial responsibility through PO management and budget tracking.- Provided leadership through meeting organization, report preparation, and team training.

In my role as Media Assistant, I provided crucial support to the business management team in research, planning, and executing media strategies for clients Bacardi Martini Australia, Sydney Swans, Selleys, Yates and Allan Gray.Key responsibilities:- Utilised media tools like Roy Morgan, AQX, and Pathmatics for assessments and data analysis.- Provided administrative support for media planning, managing content calendars and collaborating with ad operations.- Analysed campaign data for reporting and monitored performance weekly to optimised outcome's.- Fostered relationships with media partners, internal teams, and agencies to deliver exceptional service.- Ensured accuracy and timelines in financial processes, including booking management and record-keeping.- Supported team administration, arranged meetings, prepared reports, and managed financial tasks.- Curated industry news and trends for team and client updates.- Organised team social events to contribute to a positive team culture.

- Accomplished in contacting leads, selling gym memberships, and consistently exceeding sales targets.- Prioritized exceptional customer service, fostering loyalty and satisfaction.- Efficiently handled diverse responsibilities, maintaining high standards in a fast-paced environment.

- Led a team in customer service, reception, and administrative tasks, ensuring smooth operations.- Successfully planned and executed events to boost business sales, demonstrating organizational skills.- Accomplished in contacting leads, selling gym memberships, and consistently exceeding sales targets.- Prioritized exceptional customer service, fostering loyalty and satisfaction.- Contributed to business growth through effective sales strategies and marketing initiatives.- Efficiently handled diverse responsibilities, maintaining high standards in a fast-paced environment.

During this internship, I worked closely the media team to deliver successful mobile approach to clients. Assisting in client service and campaign management operations including operations creating media plans, creating and presenting reports.

As a Media Intern, I assisted the client/business management team with research, competitive analysis, reporting and campaign implementation. I had the opportunity to participate in ‘Pitch Off’, an annual companywide competition where I worked in a small group and 24 hours to respond to a live brief, presenting back to a panel of judges. During this internship, I attended training sessions for different areas of the business including strategy, creative, programmatic, investment, media planning and buying.

Assisted in showroom management, media sample send outs and returns, briefing, Fashion GPS, visual merchandising, stock control, concept research and basic office duties.

Field marketing & consumer collecting