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Santiago, Santiago Metropolitan Region, Chile

En el marco del desarrollo de asesorías estratégicas, la principal responsabilidad es la gestión, análisis y entrega de informes estratégicos. Dichas asesorías pueden ser con metodología cualitativa, cuantitativa o ambas. Principales clientes son del rubro Consumo Masivo, Educación, Servicio Público, entre otros. Además, rol activo en la implementación y análisis del Icreo Marcas y Organizaciones.

Santiago Province, Chile

Responsible of providing information regarding consumer behavior through research and analysis. Identifiying opportunities for improving the engagement between the consumer and the brand.Results: Being a catalyst in the process of the client- centered approaach, in both, Brand Strategy and Sales.

Santiago Province, Chile

To review and analyzing Consumer Behavior & Trends, Market Research and Consumer Insights. Final results were an input for both, Marketing Teams in order of improving brand performance; and the creative process when copywriters and graphic designers needed a guide or inspiration. Results: Being a strategic partner and a key support in the advertising process, brand strategy and sales.

Santiago Province, Chile

Consumer Trends and Behavior Research, mainly reviewing different sources and data bases. Creating from scratch Positioning Strategies and Workshops. Also, in charge of quantitative research, using an On Line Panel, owned by BBDO.Results: Planning and Copywriters / Graphic designers started to work in a colaborative way. Also, we became a very important startegic partner for Clients, specially when they needed to focus on their positioning. We were the Advertising Agency number 1 in pitchs… Show more Consumer Trends and Behavior Research, mainly reviewing different sources and data bases. Creating from scratch Positioning Strategies and Workshops. Also, in charge of quantitative research, using an On Line Panel, owned by BBDO.Results: Planning and Copywriters / Graphic designers started to work in a colaborative way. Also, we became a very important startegic partner for Clients, specially when they needed to focus on their positioning. We were the Advertising Agency number 1 in pitchs adjudicated during 2011, from public sector. Show less

Santiago Province, Chile

On Line Research, using the On Line Panel, owned by BBDO. Ad Hoc research according to every client brief. Results were complemented with different sources of information, especially with traditional market research. Final result was an input or insight for the creative process, brand strategies, daily work of Marketing Teams of BancoEstado, Agrosuper, Carozzi, Entel and Cristal.

Santiago Province, Chile

In charge of a brand new project: "Knowledgement management" developed for Banco of Chile. The goal was organizing and to ease the access to all information regarding the final consumer (Brand Tracking, NPS, Ad Hoc research) in an Intranet Plataform. Anoher responsability was researching with Ad Hoc methodologies for Clients like TVN, Rotter & Krauss, and CMR Falabella.

Main responsability was to pre or post testing Advertising Campaings. Including final presentation and recommendations. Main Clients were from retail and banking: La Polar, BancoEstado.

M.B.A., Marketing / Marketing Management, General, Mba

Graduated

Business/Commerce, General

Strategy & Marketing for Emerging Countries Seminar

International Marketing, Business/Commerce, General

Marketing International Seminar

Diplomado, Social Statistics

Sociology

Sociology, Social Science

Con un voto de distinción.