-Manage paid and in-kind influencer partnerships for national and global brands including Sea to Summit, Peak Design, and NewAge Products, orchestrating 280+ impactful influencer collaborations annually.-Helped establish and grow Peak Design’s ambassador program by 133.33%— actively managing all aspects of creator acquisition, rate negotiation, and contract management for 28 esteemed international ambassadors.-Collaborate seamlessly with Paid Ads and affiliate teams to enhance campaign performance, resulting in a recent three-month purchase value of $144,580.58 for Peak Design.-Create and present comprehensive and interactive monthly reporting decks on client calls covering KPIs.-Spearheaded Peak Design’s influencer strategy for their 12th Kickstarter campaign promoting the world’s first Qi2 Charging Motorcycle Mounts by contracting and briefing niche motorcycle influencers globally, achieving content engagement rates averaging over 4%.

-Executed influencer campaigns for Solo Stove, Sea to Summit, and Peak Design, utilizing creator platforms including Grin, Creator.co, and Creator for outreach and management.-Achieved an impressive average engagement rate of 5.77% across all campaigns, demonstrating a keen ability to captivate and resonate with target audiences.-Orchestrated strategic PR placements across diverse media verticals for brands such as RUX, PEARL iZUMi, and Rocky Talkie, effectively tapping into new customer segments and increasing conversions by leveraging SEV and keyword data.

-Secured and managed 10 micro-influencers monthly on an in-kind basis, exchanging brand products for one in-feed post and three stories each, effectively boosting brand promotion.-Executed content strategy and brand collaborations with brands including Fat Tire, Topo Designs, and Old Pal. -Created a holiday campaign and social calendar that increased sales by 54% compared to the previous year. -Increased Dangle Supply’s newsletter open rate from 19.80% in February 2022 to 60% by October 2022 through advanced audience segmentation and data hygiene practices.

-Managed Instagram, Facebook, and newsletters; crafted website and social media copy; and scheduled posts using Meta Business Suite.-Executed office manager duties, including processing philanthropic gifts, managing office-vendor relationships, fielding event requests, and addressing season passholder inquiries. -Coordinated logistics for a successful holiday party hosting over 200 high-end donors, staff, board members, and volunteers.

-Managed communications and enrollment for 1,500+ participating families.-Raised $30,000 in funds through grant writing, direct asks, and fundraising campaigns.-Educated business partners, donors, and community members on current programs through public awareness presentations.-Curated four communications platforms, and grew following through Facebook, Instagram, Mailchimp and website design (EX: Increased Instagram followers from 60 to 1,000+).

-Volunteered as a mentor to vulnerable teenagers in the Gallatin Valley, and participated in experiential outdoor adventures and group workshops to help build strong foundations, confidence, and meaningful relationships.

-Managed the complete sales cycle for hundreds of unique prospects, using Salesforce CRM to sell Yelp’s inventory of CPC ad units and business page enhancements-Consulted business owners on best practices for online marketing by creating custom ad campaigns-Advised clients to track digital performance metrics by establishing KPIs and financial goals

-Assisted in organizing a fundraising gala which raised over $500,000 in one night for Walking Mountains non-profit-Facilitated educational conversations with community members focused on sustainability, zero waste, and stewardship-Helped coordinate a zero waste event with an attendance of 140k with 74% of the 18k pounds of waste diverted from the landfill

-Created newsletters to inform alumni, faculty and students about events, research being done, and opportunities surrounding sustainability on campus-Composed SEAS website content, and used writing skills to help communicate scientific information to the public in an interesting and engaging manner-Worked with a diverse team to ensure that the University of Michigan’s sustainability goals were reflected by their actions, by consistently brainstorming new sustainability events and initiatives on campus

-Assisted a variety of customers with selecting items to meet their outdoor recreation needs while generating revenue and representing local businesses in Ann Arbor-Stocked, replenished, and organized inventory with accuracy and efficiency-Managed proper merchandise display ensuring strategic placement of products to maximize purchases-Provided positive customer service experiences for visitors while catering to each person’s needs and interests

Volunteered as a crew member and plastics specialists with the Norwegian nonprofit In the Same Boat. With a mission to keep Norway's coastlines clean, we sailed the Norwegian archipelago and collected marine plastics out of the ocean and from the shoreline.

-Worked across jurisdictional boundaries in Michigan to implement high priority hands-on conservation and restoration projects within three Great Lakes watersheds-Educated an array of community members about environmental protection projects, climate change mitigation, and conservation initiatives-Problem-solved individually and with coworkers to ensure maximum project efficiency both in the office and the field

-Independently planned, developed, and implemented social, educational, and informative student events and programs at the University of Michigan-Communicated closely with a team of students and professional staff to create the best possible campus atmosphere by working to advance existing programs and meet the needs of a diverse body of students-Marketed such student events and programs via social media by creating specific tweets and Facebook posts-Collaborated with a variety of external contacts including professors, higher administration professionals, vendors, student organization representatives, and varying building staff members