Ingrid Su Email & Phone Number

Taipei City, Taiwan

- Manage all contracted accounts needs and maintain relationship- Provide regular performance review with key accounts to adjust digital marketing strategies- Identify opportunities to upsell services to clients to optimize company revenue- Collaborate with internal teams to build partnership with local solutions suppliers

Taipei City, Taiwan

● Manage the project of launching new membership app, including communicating clients needs with IT, translating and testing ● Prepare monthly performance review meetings with accounts; set directions and actions ● Manage social media advertising, content and agency management ● Spearhead program website renewal ● Communicate with internal and external stakeholders to implement marketing tactics● Lead a team of four to support 33 membership programs’ marketing needs in Greater China

Shanghai City, China

● Build and maintain strong rapport with hotel chain executives, ranging from directors to C-level; collaborate with chains and act as escalation point to solve issues bilaterally● Conduct business reviews with hotel chain partners on quarterly basis or by ad-hocrequests; drive initiatives and plan strategies to increase Expedia product/service adoption● Identify areas of opportunities that drive revenue growth for chain partners● Collaborate with internal stakeholders in different teams across differentcountries/continents to work on regional/global initiatives/projects● Presenting on 20+ chains’ workshops to share market insights, elaborate Expedia’s back-end platform and promote Expedia services and products to corporate executives, GMs, andhotel sales leaders● Won “Celebrating Success Award” in APAC Strategic Partners team in Q4 2017

Shanghai City, China

● Managed pricing strategy, inventory control, business mix strategy and conduct performance analysis for two Hilton brand properties (643 rooms in total) in Shenzhen, China and one Doubletree brand property (225 rooms) in Naha, Japan to drive up market share and to reach budget● Forecasted hotel monthly occupancy/ADR/revenue on weekly and monthly basis● Managed internal and external stakeholders, such as HQ Regional Director of Revenue, hotelGMs, RMCC Director● 2016 APAC Circle of Excellence winner in Revenue Management● Delivered best forecast accuracy at 0.04% ($140) difference for Doubletree by Hilton Naha in April 2017

Shanghai, China

● Analyzed hotel revenue, adjust/apply pricing strategy and manage hotels’ distributionchannels for 24 Ibis hotels● Analyzed nationwide promotions performance and adjust future promotion content basedon analysis● Supported all Accor Greater China hotels for CRS, distribution and OTA connectivityquestions and solved their issues● Conducted Revenue Management trainings for all Accor Greater China hotels revenue andreservation managers and hotel executives● Managed Accor direct API project with Ctrip and served as escalation point for Accor Paris headquarter and Accor overseas hotels

Taipei, Taiwan

● Planned and executed conferences for pharmaceutical companies and medical associations, such as Pfizer, MSD, Eli&Lilly, Sanofi Pasteur, etc.● On behalf of clients to invite conference speakers and arrange related logistics

Taipei City, Taiwan

Sales Manager:● Maintained relations with corporate accounts and travel agencies● Developed potential accounts● Negotiated quotations/contracts with corporate accounts and MICE groupsReservation Supervisor:● Reviewed daily on hand reservations, set BAR rate and OTA inventory control● Assisted Reservation/Revenue Manager on managing a team of 6 employees

Master, Management In Hospitality

Revenue Management concentration

Bachelor, Diplomacy

Activities and Societies: Student Association, Debate Team