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@westpac.com.au
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Ingrid Van Der Lee is listed as Actionable Insights | Strategic Leader | Voice of Customer | CX | Brand & Trust based in Greater Sydney Area, Australia. AeroLeads shows a work email signal at westpac.com.au and a matched LinkedIn profile for Ingrid Van Der Lee.
Ingrid Van Der Lee previously worked as Senior Manager CX, Journey Experience at Westpac and Brand and Advertising Insights Program Lead at Westpac. Ingrid Van Der Lee holds Post Graduate Diploma, Psychology from Monash University.
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AeroLeads found 1 current-domain work email signal for Ingrid Van Der Lee. Compare company email patterns before reaching out.
Imagine an intuitive and commercial mind coupled with a logical practical approach to solving problems. That’s what I bring to an organisation. A senior insights leader for multiple financial services companies, I understand what customers and stakeholders need. I am passionate about putting customer insights at the front and centre of everything. I have an open and friendly manner, form relationships easily and am outstanding at influencing and managing key stakeholders. I am passionate and curious about my work and have a knack of breaking complex information down into digestible insights. I often have foresight when no one else does, I read between the lines and proactively approach my stakeholders with solutions to their problems. I am highly engaged, and growth minded. Passionate about the work I undertake and people tell me that is contagious. I am continuously improving and trialling new ways of doing things. I design and deliver strategic, marketing and customer experience (CX) research programs. I am an expert in CX, brand and trust insights and importantly I link the three in whatever I do. THINGS I'M GOOD AT:• Understanding the customer perspective• Continuously improving• Asking the why• Seeing the big picture• Connecting the dots• Aligning to the business problemTHINGS I'M NOT GOOD AT:• Ignoring customer needs• Not focusing on the commercial outcome• Doing half a jobEXAMPLES OF MY ACHIEVEMENTS:• Created actionable trust and reputation insights, included in the Reputation Board Strategy, Royal Commission response, 4 top trust initiatives delivered. • Supported Executive decision-making assessing impact of media and rates on NPS, utilising models to determine impact size and longevity of actions.• Delivered St.George target segments, positioning and value proposition recommendations. Accepted by the Executive Management and Westpac Board.• Influencing significant brand change campaigns as key brand insights partner:
Listed skills include Leadership, Customer Experience, Marketing Management, Team Building, and 38 others.
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Sydney, New South Wales, Australia
ResponsibilitiesLead the Journey Experience insights part of the CX programs.Highlights• Designed, developed, and presented Journey Experience insights to key Line of Business stakeholders.• Developed the strategy for linking customer data to research insights to enable actionable and specific recommendations.
Sydney, Australia
ResponsibilitiesLead the Brand and Advertising Insights program for five brands (Westpac, St.George, Bank of Melbourne, BankSA and RAMS).HighlightsWestpac Signal Change (Life is Eventful) – Extensive research during each stage, with recommendations implemented, enabled outstanding performance. Westpac moved from 4th to 2nd place in brand consideration (The Australian, p21, 19/11/21). Team nominated for CEO Award and winner of Bronze Effie.
- Responsible for the provision of market research services for the Suncorp Group including business and retail banking, insurance & wealth. - Production of regular KPI reporting for brand health, communications effectiveness, cross-sell, reputation, market analysis. Senior stakeholder engagement across all business units. - Manage all customised research for the Group to address business problems.- Report to: GM, Group Marketing. Direct Reports: 5. Budget of $4.5M.
- Responsible for development and implementation of above and below the line marketing strategies for Home, Motor & CTP insurance for GIO and Suncorp brands. - Report to: GM, Group Marketing. Direct Reports: 6. Budget of $22M.
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Ingrid Van Der Lee is listed as Actionable Insights | Strategic Leader | Voice of Customer | CX | Brand & Trust.
AeroLeads has found 1 work email signal at @westpac.com.au for Ingrid Van Der Lee.
Ingrid Van Der Lee is based in Greater Sydney Area, Australia.
Ingrid Van Der Lee has worked for Westpac, St George Bank, and Suncorp Group.
You can use AeroLeads to view verified contact signals for Ingrid Van Der Lee, including work email, phone, and LinkedIn data when available.
Ingrid Van Der Lee holds Post Graduate Diploma, Psychology from Monash University.
Ingrid Van Der Lee is listed with skills including Leadership, Customer Experience, Marketing Management, Team Building, Banking, Stakeholder Management, People Management, and Insurance.
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