Imagine an intuitive and commercial mind coupled with a logical practical approach to solving problems. That’s what I bring to an organisation. A senior insights leader for multiple financial services companies, I understand what customers and stakeholders need. I am passionate about putting customer insights at the front and centre of everything. I have an open and friendly manner, form relationships easily and am outstanding at influencing and managing key stakeholders. I am passionate and curious about my work and have a knack of breaking complex information down into digestible insights. I often have foresight when no one else does, I read between the lines and proactively approach my stakeholders with solutions to their problems. I am highly engaged, and growth minded. Passionate about the work I undertake and people tell me that is contagious. I am continuously improving and trialling new ways of doing things. I design and deliver strategic, marketing and customer experience (CX) research programs. I am an expert in CX, brand and trust insights and importantly I link the three in whatever I do. THINGS I'M GOOD AT:• Understanding the customer perspective• Continuously improving• Asking the why• Seeing the big picture• Connecting the dots• Aligning to the business problemTHINGS I'M NOT GOOD AT:• Ignoring customer needs• Not focusing on the commercial outcome• Doing half a jobEXAMPLES OF MY ACHIEVEMENTS:• Created actionable trust and reputation insights, included in the Reputation Board Strategy, Royal Commission response, 4 top trust initiatives delivered. • Supported Executive decision-making assessing impact of media and rates on NPS, utilising models to determine impact size and longevity of actions.• Delivered St.George target segments, positioning and value proposition recommendations. Accepted by the Executive Management and Westpac Board.• Influencing significant brand change campaigns as key brand insights partner: